AutoPacific's Ideal Vehicle Awards for 2o13 are given to brands and vehicles that best meet the expectations of their buyers. The person driving the truck does not want it to be bigger or more powerful or have better info/entertainment systems. Based on the results of over 52,000 respondents, the IVAs are owner-based awards that can serve to give truck buyers an idea of how well manufacturers have designed vehicles with their customers in mind.
The 2012 Grand Cherokee has been arguably the best affordable "real" SUV on the market since the latest generation was launched for the 2011 model year. The Grand Cherokee was so good that its owners rated it higher enough against its competition to win AutoPacific's Vehicle Satisfaction Award in 2011 and 2012 AND AutoPacific's Ideal Vehicle Award in 2011 and 2012! This sweep in these tough-to-win owner awards is testament to the excellence of the Grand Cherokee.
Driver satisfaction is a critical measure of vehicle acceptance. Having a satisfied buyer results in better loyalty, better word-of-mouth, stronger image. Satisfaction is a central building block of a brand. AutoPacific has been measuring driver satisfaction since 1993 and it is always instructive to look at the differences between women and men drivers.
In AutoPacific's annual 2012 Vehicle Satisfaction research, women drivers score 39 rating points higher than men - 674 over 635 in their overall Vehicle Satisfaction score.
For 2012, MINI achieves the top ratings from its owners outpointing second place Popular Brand GMC by 31 rating points. Owners of the MINI Cooper give the cheeky Premium Compact Car a dominating win in its category over the Subaru Impreza WRX. The all new MINI Countryman outpoints second place Kia Sportage by 78 rating points. MINI's bold head-turning styling, combined with premium design cues and efficient, though small, packages yield an impressive score in AutoPacific Ideal Vehicle Award research.
For 2012, Audi achieves the top ratings from its owners in AutoPacific's 2012 Ideal Vehicle Awards. Audi's A4, A5 and A6 swept the top three places in the Aspirational Luxury Car category. The Q7 and Q5 were second place in their crossover SUV categories. Audi's design DNA, attention to detail and finesse all contributed to this impressive win.