Category: Technology & New Features

At the L.A. Auto Show in November, Honda introduced the next step in their fuel cell, hydrogen-powered vehicle development. The FCX Concept is a four-door sedan and previews the car that will be on sale in 2008 (2009MY), albeit with a limited roll out.

One thing is for certain: millions upon millions of people in the US are making purchase decisions based on lifestyle and "coolness" and based on that alone, VW is using the web, music, streaming video, and TV to collaborate with young people to create a lifestyle purchase opportunity.

Television commercials are designed to grab our attention - to motivate us to take some action, based on the emotion created. As such, national TV spots are often expensive (as in millions of dollars for a 30 second spot), and in some cases risky, too. Thanks to some new automotive technology, at least one part of the formula is about to change.

The BMW 7 Series is known as a powerful, yet luxurious automobile, and the BMW Hydrogen 7 is not expected to be any different.

Chrysler Group in-car navigation and entertainment options take a big step forward with MyGIG.

Lexus GS 450h combines powerful V6 with hybrid power to make a high performance Lexus that feels like it has an "electric turbocharger." And all for less than $60,000.

Lexus GS 450h combines powerful V6 with hybrid power to make a high performance Lexus that feels like it has an "electric turbocharger." And all for less than $60,000.

Audi's R10 Diesel LeMans Series Racer breaks diesel stereotype. Audi plans to sell diesels in USA.

The Ford 3.5L V6 gets 265-horsepower on regular grade fuel. That means the first vehicles to get it should feel pretty darn nice. Ford Edge, Lincoln MKX and Lincoln MKZ all get the new powerplant. And, Ford says that the 3.5L will be its high volume powerplant of the future.

The Ford 3.5L V6 gets 265-horsepower on regular grade fuel. That means the first vehicles to get it should feel pretty darn nice. Ford Edge, Lincoln MKX and Lincoln MKZ all get the new powerplant. And, Ford says that the 3.5L will be its high volume powerplant of the future.