Category Archive:

The Rental Car Test – Every Design MUST Pass the Test

I just picked up a Hyundai Santa Fe from Hertz at DTW. My plane from Atlanta to Detroit was delayed by weather enough to have me picking up the Santa Fe in the dark. Well, Santa Fe did an outstanding job passing the rental car test. You know the one. This is where you pick up your car at the rental place, get in and you can find the ignition easily, adjust the steering wheel, mirrors, seats, climate control and radio without thinking hard about it. Oh yeah, and you can do it in the dark.

Santa Fe Int Blog.jpg

Keep it Simple, Stupid… Still Rings True
This is a challenge that many car stylists and designers fail to consider when they are designing their new products. But ease of use is a hugely important thing not only to rental car drivers but to everybody driving a car day-to-day. No-one wants a car that is difficult or confusing to drive and the rental car test helps guarantee ease of use.


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Dear Valued Hybrid Customer…

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This editorial appeared in the Wall Street Journal on Wednesday, November 30, 2005. Written tongue-in-cheek, Jenkins pokes fun at the hype hybrids have achieved to date. Indeed, his commentary reflects some of the perceptions gathered in our September, 2005 VehicleVoice (http://vehiclevoice.com) Hybrid Study.

Dear Valued Hybrid Customer…

Business World/by Holman W. Jenkins, Jr.
We at the Toyota Motor Corporation are writing to address certain misconceptions that have arisen about your Toyota Prius model, which we are proud to note is driven by many celebriies, including Prince Charles and HBO’s Larry David.
Prius blog.jpg
Our pioneering gasoline-electric hybrid, introduced in 1999, has become an object of adoration to the world’s enlightened car buyers. Our competitors, including American’s Big Three, are rushing out hybrid vehicles of their own. Unconfirmed media reports say that we at Toyota intend to double our hybrid output to 500,000 vehicles next year. Along with other members of the auto industry, we will be lobbying for tax breaks and HOV privileges for hybrid vehicles.


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