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Ford's Nancy Gioia – Hybrid Queen

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Nancy Gioia replaced Mary Ann Wright as Director of Sustainable Mobility Technologies and Hybrids for Ford Motor Company in Fall 2005. Mary Ann nurtured the launch of the Ford Escape Hybrid and contributed to the understanding of hybrids different from Toyota’s Hybrid Synergy Drive.
We first met Nancy Gioia at the launch of the Thunderbird Roadster where she was the chief program engineer. She was open, friendly, conversational and a solid representative for Ford’s product development activities. She wouldn’t even rise to the bait that the T’Bird would not meet its sales potential because you couldn’t see out of it and because it didn’t have a retractable hardtop. Oh, well. The engineers can only implement the vision of others, right? (WRONG!)
Here is Ford’s blurb on Nancy Gioia…

Gioia Ford Blog.jpg

In its drive to become leader in “green” technology, Ford Motor Company has turned to one of its long-time engineers to lead the charge into a sustainable future. Nancy Gioia, Ford’s Director of Sustainable Mobility Technologies and Hybrids, is committed not only to further development of the company’s hybrid vehicle portfolio, but also to raising the technology’s profile.
“The hybrids should be our generation’s Model T,” Gioia recently told The Detroit News, quoting her Uncle Harry, who continues to be a source of inspiration for her.
“He said the Model T became part of your life,” Gioia added. “They were more than just cars. You drilled wells with them. You drove them across your fields. Hybrids need to become part of people’s lives today.”
Gioia first became seriously interested in engineering as a high school student interning at Ford Motor Company. She changed her college plans from pre-law to electrical engineering, and upon graduation from University of Michigan selected Ford Motor Company over 14 other job offers.
“I don’t regret it one iota,” said Gioia, who is a native of southeast Michigan.
Gioia started her career at Ford in 1982 in its Electronics Division. “During the ’80s, vehicles went from having $200 worth of electronic components to having $1,200 worth,” Gioia recalled. “We’re seeing similarly rapid technology growth today with hybrid technology. It’s an opportunity to enhance vehicle performance and function while allowing us to get higher quality and reducing cost.”
Nancy’s career at Ford eventually led her to heading up the engineering team for the 2002 Ford Thunderbird and then as lead engineer for the company’s “lifestyle vehicle” group that includes the iconic Mustang.
“As a director I’m very participative and hands-on when my team needs me to be,” Gioia said, adding that she believes in including her team in decision making. “Ford’s hybrid team has some of best and brightest minds around. I have complete confidence in their technical breadth and depth.”
The only thing more important to Gioia than her work is her family. She is married to Tom Gioia, whom she met at Ford. They have a 13-year-old daughter, Samantha, in addition to a dog (Chloe) and two horses.


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The Rental Car Test – Every Design MUST Pass the Test

I just picked up a Hyundai Santa Fe from Hertz at DTW. My plane from Atlanta to Detroit was delayed by weather enough to have me picking up the Santa Fe in the dark. Well, Santa Fe did an outstanding job passing the rental car test. You know the one. This is where you pick up your car at the rental place, get in and you can find the ignition easily, adjust the steering wheel, mirrors, seats, climate control and radio without thinking hard about it. Oh yeah, and you can do it in the dark.

Santa Fe Int Blog.jpg

Keep it Simple, Stupid… Still Rings True
This is a challenge that many car stylists and designers fail to consider when they are designing their new products. But ease of use is a hugely important thing not only to rental car drivers but to everybody driving a car day-to-day. No-one wants a car that is difficult or confusing to drive and the rental car test helps guarantee ease of use.


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Dear Valued Hybrid Customer…

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This editorial appeared in the Wall Street Journal on Wednesday, November 30, 2005. Written tongue-in-cheek, Jenkins pokes fun at the hype hybrids have achieved to date. Indeed, his commentary reflects some of the perceptions gathered in our September, 2005 VehicleVoice (http://vehiclevoice.com) Hybrid Study.

Dear Valued Hybrid Customer…

Business World/by Holman W. Jenkins, Jr.
We at the Toyota Motor Corporation are writing to address certain misconceptions that have arisen about your Toyota Prius model, which we are proud to note is driven by many celebriies, including Prince Charles and HBO’s Larry David.
Prius blog.jpg
Our pioneering gasoline-electric hybrid, introduced in 1999, has become an object of adoration to the world’s enlightened car buyers. Our competitors, including American’s Big Three, are rushing out hybrid vehicles of their own. Unconfirmed media reports say that we at Toyota intend to double our hybrid output to 500,000 vehicles next year. Along with other members of the auto industry, we will be lobbying for tax breaks and HOV privileges for hybrid vehicles.


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