Nancy Gioia replaced Mary Ann Wright as Director of Sustainable Mobility Technologies and Hybrids for Ford Motor Company in Fall 2005. Mary Ann nurtured the launch of the Ford Escape Hybrid and contributed to the understanding of hybrids different from Toyota’s Hybrid Synergy Drive.
We first met Nancy Gioia at the launch of the Thunderbird Roadster where she was the chief program engineer. She was open, friendly, conversational and a solid representative for Ford’s product development activities. She wouldn’t even rise to the bait that the T’Bird would not meet its sales potential because you couldn’t see out of it and because it didn’t have a retractable hardtop. Oh, well. The engineers can only implement the vision of others, right? (WRONG!)
Here is Ford’s blurb on Nancy Gioia…
In its drive to become leader in “green” technology, Ford Motor Company has turned to one of its long-time engineers to lead the charge into a sustainable future. Nancy Gioia, Ford’s Director of Sustainable Mobility Technologies and Hybrids, is committed not only to further development of the company’s hybrid vehicle portfolio, but also to raising the technology’s profile.
“The hybrids should be our generation’s Model T,” Gioia recently told The Detroit News, quoting her Uncle Harry, who continues to be a source of inspiration for her.
“He said the Model T became part of your life,” Gioia added. “They were more than just cars. You drilled wells with them. You drove them across your fields. Hybrids need to become part of people’s lives today.”
Gioia first became seriously interested in engineering as a high school student interning at Ford Motor Company. She changed her college plans from pre-law to electrical engineering, and upon graduation from University of Michigan selected Ford Motor Company over 14 other job offers.
“I don’t regret it one iota,” said Gioia, who is a native of southeast Michigan.
Gioia started her career at Ford in 1982 in its Electronics Division. “During the ’80s, vehicles went from having $200 worth of electronic components to having $1,200 worth,” Gioia recalled. “We’re seeing similarly rapid technology growth today with hybrid technology. It’s an opportunity to enhance vehicle performance and function while allowing us to get higher quality and reducing cost.”
Nancy’s career at Ford eventually led her to heading up the engineering team for the 2002 Ford Thunderbird and then as lead engineer for the company’s “lifestyle vehicle” group that includes the iconic Mustang.
“As a director I’m very participative and hands-on when my team needs me to be,” Gioia said, adding that she believes in including her team in decision making. “Ford’s hybrid team has some of best and brightest minds around. I have complete confidence in their technical breadth and depth.”
The only thing more important to Gioia than her work is her family. She is married to Tom Gioia, whom she met at Ford. They have a 13-year-old daughter, Samantha, in addition to a dog (Chloe) and two horses.
VehicleVoice (http://www.vehiclevoice.comhttp://www.autopacific.com) pay close attention to the the dynamics in one of the largest and most dynamic product segments in the North American auto market – the Premium Mid-Size SUV market. This VehicleVoice blog (http:/.vehiclevoice.com) delves into the dynamics between Traditional SUVs and Post-Modern SUV entries.
Are Traditional SUVs Based on Trucks on Their Way Out?
Some say traditional SUVs are on their way out, but their implied death is exaggerated at best or at worst will come only after a lengthy illness that has just begun to take root. That the playing field is changing there is no doubt, but traditional SUV entries will be an important part of the mix well into the next decade, despite the amount of chatter that Post Modern SUVs (some refer to them as crossovers) are generating and the speculation that the product configuration will take over the world. Though segmentation is subjective and a constantly moving target, but a close look at the Premium Mid-Size SUV segment as currently defined indicates that it is not quite time to write off traditional SUVs.
Ford Explorer Versus Toyota Highlander: Which is the Way of the Future?
Crossover SUVs will outsell Traditional truck-based SUVs beginning in 2006. This forecast comes from George Pipas, Ford’s Manager of Sales Analysis and Reporting in a presentation in Long Beach, CA on December 12, 2005. Refer to the VehicleVoice Blog on December 8 citing a USA Today article on similar observations.
A Few Comments on What a Crossover SUV Is
Pipas’ analysis charts the meteoric rise of Traditional SUVs during the 1990s and the similarly meteoric rise of Crossover SUVs since 1996 when the first crossovers – the Honda CR-V and Toyota RAV4 – were introduced. Of course, defining SUV categories is getting murkier and murkier. VehicleVoice (http://www.vehiclevoice.com) and AutoPacific (http://www.autopacific.com) have used the “at-a-glance” rule to define SUVs. If you can, at-a-glance, tell that a vehicle is an SUV, then by golly it is an SUV. In this way you are not confused about whether it is car-based or truck-based. (Pipas contends that only about 70% of Crossover SUVs meet this at-a-glance requirement with 30% easily confused as cars, hatchbacks, or wagons.)
Traditional SUV 2007 Cadillac Escalade – Category Expected to Decline as a Percentage of Overall SUV Universe
The auto industry thinks differently and often gets caught up in definition problems. They have variously called car-based SUVs “hybrids” (a term since adopted by gasoline-electric ‘hybrid’ powerplants) or “crossovers”. In our research, we have found that folks really have not yet adopted the crossover term and still like to refer to SUVs as SUVs. But enough about splitting hairs about what is a crossover and what is not.
For those of you who do not live in the Los Angeles Times sphere of influence, you may miss the writing of Dan Neil their Pulitizer Prize winning auto journalist. You can catch up on his reviews, Highway 1 editorials and podcasts at the LA Times website (http://www.latimes.com). This article on the upcoming launch of the Bugatti Veyron supercar is just one example of Neil’s writing.
By Dan Neil, Times Staff Writer, Los Angeles Times, December 10, 2005
PALERMO, Sicily — At 200 mph, the Bugatti Veyron pounds a beautiful, howling hole in the sweltering haze hanging over the motorway.
This, the fastest production car in the world, is broad and low, an enameled ellipse in a spiffy two-tone paint scheme. By comparison, its now-vanquished supercar rivals, such as the Ferrari Enzo and McLaren F1, are all edges and blades and angles, like F-16 fighter planes or Japanese stunt kites.
The Veyron is not, strictly speaking, the fastest car I’ve ever driven, but the one that’s faster had a jet engine and a parachute. The guardrail to my right is blurred into a dirty stream of quicksilver. Houses fly by before my brain has time to register the word “house.”
About nine seconds ago, I was dawdling at 100 mph. Then I squeezed the throttle. The seven-speed dual-clutch gearbox clicked twice, the engine took a huge lung-busting toke of atmosphere through its twin roof snorkels — and then things got interesting. Something slammed me from behind and I realize it was the seat. Captain, it appears we have fallen nose-first into a wormhole.
Two-hundred mph. And I’m not even in top gear.
This article appeared in the December 8, 2005 issue of USA Today. While VehicleVoice agrees in general with what Healey and O’Donnell report, we should not lose sight that folks really have vehicles in only a few clearly identifiable classes: Cars (sedans, coupes, sports cars) and Trucks (pickups, SUVs and Minivans). In VehicleVoice Research (http://www.vehiclevoice.com), there is seldom any comment on “crossovers”. A vehicle is either an SUV or its not. Folks will talk about softer SUVs (crossovers) that maneuver better, get better fuel economy. But, too many manufacturers are forgetting that, at a glance, a crossover needs to be at-a-glance an SUV. Heck, you might get a cross between a wagon and a sporty coupe and put it real low to the ground and call it a crossover. Eeeeek!
Popularity of crossovers leaves SUVs in dust
By James R. Healey and Jayne O’Donnell, USA TODAY
Buyers are shifting rapidly from traditional SUVs to more comfortable and more fuel-efficient crossover models.
The Ford Freestyle is the crossover vehicle most traded in for by truck-based Explorer owners. The Ford Freestyle is the crossover vehicle most traded in for by truck-based Explorer owners.
The transition had been inching along for several years but has turned into a stampede.
Crossovers, adaptations of car or minivan underpinnings, outsold traditional, truck-based SUVs the past three months and should do so routinely and permanently beginning next year, according to data and projections from Ford Motor (F). (Photos: Hot new crossover SUVs)
PROS AND CONS
better fuel economy
Can’t tow or haul as much
less ground clearance
lighter-duty four-wheel drive.
able to tow and haul heavy loads
greater ground clearance
heavy-duty four-wheel drive.
poor gas mileage
The following article was published in the Washington Post on November 30, 2005. It is an interesting historical and current perspective on how the more things change the more they remain the same… at least in the case of General Motors. Isn’t it interesting that Chrysler Group remains able to stay under the radar as GM and Ford are getting all the brickbats from the media?
Ghosts That Still Haunt GM
By Robert J. Samuelson, The Washington PostWednesday, November 30, 2005
In 1927, “The Jazz Singer” — the first successful major movie with sound — opened. In 1931, Charlie Chaplin, a silent-movie star, said: “I give the talkies six months more.” A similar frame of mind now haunts General Motors, which recently announced it would close 12 facilities and cut 30,000 jobs by 2008. Granted, GM is burdened with costly labor contracts and huge numbers of retirees, reflecting an era when it had (in 1962) as much as 51 percent of the U.S. vehicle market. But GM also inherits a self-defeating management style formed during its glory days. It presumed that superior managers could always anticipate and control change. By contrast, many top managers in younger companies accept that they will face disruptive surprises that could, unless successfully countered, destroy them.
The difference has consistently disadvantaged GM. Its latest downsizing is the company’s third since the early 1980s. With each, GM has struggled to catch up with changes that it badly misjudged — the demand for smaller cars in the late 1970s; the superior quality and production techniques of Japanese manufacturers in the 1980s; and now the demand for snazzier cars and (almost certainly) better fuel efficiency. The conceit that GM could “manage change” often served as an excuse to stand pat — until change was unavoidable.
The National Insurance Institute of Highway Safety announced its rankings of the ten safest 2006 model year cars on Sunday December 4, 2005. To make the ratings game easier to understand, NIIHS has developed a gold silver rating scheme. Cars receiving a GOLD rating have “Good” ratings for frontal impact, side impact and head restraints. Cars receiving a SILVER rating have “Good” ratings for frontal impact and side impacts, “Acceptable” for head restraints.
One of the key objectives for this new combined rating scheme is to push manufacturers in a subtle way towards stronger performances in all aspects of the rating game.
The winners are:
Large Cars: Ford Five Hundred, Mercury Montego
Mid-Size Cars: Saab 9-3, Subaru Legacy
Small Car: Honda Civic 4-door
Large Cars: Audi A6
Mid-Size Cars: Audi A3, Audi A4, Chevrolet Malibu with side airbags, Volkswagen Jetta, Volkswagen Passat
Generation Y is the cohort of the population between 18 and 28 years of age. There is still half of the GenY generation cohort that has not yet reached driving age, but are strating to lust after their first car or truck. Because youth is sexy and desirable, automakers and their advertising companies concentrate great effort at attracting younger buyers to their brands. It is critically important Are Generation Y new vehicle buyers really different from the older generations? AutoPacific’s annual Generation Y Consultancy shows that Generation Y – the youngest vehicle buyers in the market – are very different when vehicle selection reasons are considered. The following chart shows how some key vehicle selection reasons stack up when Generation Y is compared to older generations:
The above data ring true for every vehicle segment. Basically, GenY buyers want a high value, high image vehicle that will last a long time.
By the middle of 2007, Chrysler-Jeep showrooms will be populated by a befuddling number of quite traditional and Post-Modern SUVs (The Scribe refuses to use that vile “crosso___” term). While currently Chrysler-Jeep dealers have only the Wrangler, Liberty, Grand Cherokee and recently added Commander to worry about, their portfolio of SUVs will nearly double over the next eighteen months or so.
I met Frank Giovinazzi at a recent press event. Frank has created an excellent site that combines all the latest in automotive online reporting – articles, links, commentary, podcast and video-casts. Frank’s site, while fun and irreverent, often takes a different spin on automotive “truisms”.
Frank interviewed George Peterson, president of AutoPacific, for a podcast concerning the VehicleVoice internet survey of the impact of present fuel prices on American drivers.
Check out his site at http://www.carbuyersnotebook.com/archives/2005/11/car_buyers_note_98.htm