VehicleVoice (http://www.vehiclevoice.com) and AutoPacific (http://www.autopacific.com) have been strong advocates of replacing the bottom of Toyota’s lineup – the Echo – in the USA with the Yaris. The Echo was an unlucky car. Echo was designed for the lowest common denominator buyer and was ugly to boot. Sure it was inexpensive, but it was an embarrassment to be seen in. A Hyundai Accent was a better choice especially with its 100,000 mile powertrain warranty.
Echo and Yaris are essentially the same car, but somehow Echo’s styling came across as terminally dorky and Yaris looks sophisticated. The conventional wisdom is that hatchbacks don’t sell in the USA and cars need to have trunks to sell here. Well, an ugly car with a trunk won’t sell anywhere. Thankfully, Toyota Motor Sales USA convinced its Japanese parent company to bring the critically acclaimed Yaris into the USA in lieu of the Echo.
Toyota will add a Yaris 4-door sedan and 3-door hatchback to its line-up in Spring 2006.
Here is the press release Toyota released announcing the launch of Yaris…
European Favorite Toyota Yaris Arrives in U.S. in All-New Liftback and Sedan Versions
2007 Toyota Yaris 4-door sedan and 3-door hatchback
12/26/2005, Torrance, CA: The 2007 Toyota Yaris will make its U.S. debut when it arrives in showrooms this spring in four-door Sedan and three-door Liftback configurations.
First launched in Europe in 1999, the Yaris was named the 2000 European “Car of the Year” and has become Toyota’s best-selling model in the European market. In fact, Yaris was also named “Japan Car of the Year,” marking the first time the same vehicle captured both honors in the same year. For the U.S., the Yaris will replace the ECHO in the subcompact passenger-car segment.
“As Toyota’s most affordable passenger car, the Yaris will feature contemporary exterior styling and a surprising upscale interior,” said Jim Lentz, Toyota division group vice president and general manager. “It will be one of the most economic and youthful passenger cars Toyota has built in the subcompact category.”
The Yaris Liftback will be offered in one grade, while the Sedan will offer two grades, adding a sport-themed Yaris S.
VehicleVoice (http://www.vehiclevoice.com) and AutoPacific (http://www.autopacific.com) have been closely watching the development of the Toyota FJ Cruiser since retro SUV concepts began appearing at Toyota auto show displays in the early 2000s. The FJ Cruiser, shown in essentially production form during the 2003 auto show season, is the first truly retro SUV to come to market it’s certainly more capable than the pseudo-SUV Chrysler PT Cruiser, Chevrolet HHR and the Honda Element (which also uses rear access doors similar to FJ Cruiser). In fact, FJ Cruiser is a true off-roader more of the ilk of the Nissan Xterra.
2007 FJ Cruiser w/FJ40 in background
On December 26, 2005 Toyota issued the following (lenghty) press release supporting the launch of the FJ Cruiser. Sales will begin in March 2006 with production in Japan.
2007 Toyota FJ Cruiser: The Result of Art, Technology and Heritage
12/26/2005 Torrance, CA: Toyota advances both the art and science of the off-road vehicle while recalling its own off-road heritage with the introduction of the 2007 FJ Cruiser sport-utility vehicle (SUV), available in March 2006.
The FJ Cruiser offers a youthful, contemporary spirit and employs the same state-of-the-art comfort, power, economy, safety, emissions and convenience technology available in other Toyota vehicles. As it does so, it provides optimized off-road capabilities, value and styling clues reminiscent of Toyota’s famed FJ40 4×4 utility vehicle, sold in the U.S. from 1960 to 1983. The FJ40, which during its production life served around the world as the safari and expedition vehicle of choice, remains a desirable and collectable off-road vehicle.
“The FJ Cruiser effectively fills a gap in the Toyota lineup that was once our core heritage – capable, affordable and durable vehicles that are youthful, fun to drive, aggressive and tough,” said Jim Lentz, group vice president and general manager, Toyota Division. “The FJ Cruiser will deliver true off-road ruggedness, image and performance at an affordable price, making it highly accessible and desirable to a large volume of young buyers.”
The five-passenger FJ Cruiser was designed as a concept vehicle at Calty Design Research in Newport Beach, Calif. It was first seen at Detroit’s North American International Automobile Show in 2003. Public and media reaction to the FJ Cruiser concept was so positive that the vehicle was slated for production using most of the same design parameters as the original concept. As an indicator of the vehicle’s unmistakable family DNA, several of the FJ Cruiser’s available color choices are reminiscent of the colors found on FJ40s.
Automotive Lease Guide is an influential and closely watched barometer of the value of brands and vehicles in the USA. ALG’s data are used by leasing companies to set the values for vehicles two and three years in the future and are critical in determining what lease rates a lessee will pay.– – – – –
While ALG’s Residual Value Awards are not of the ilk of Motor Trend, Automobile, Car & Driver enthusiast awards, they provide an interesting counterpoint to awards based test track measurements, zero to 60 times and seat of the pants opinions. Here is the text of the ALG release…
ALG’s annual Residual Value Awards honor those vehicles in each automotive segment predicted to retain the highest percentage of their original price. For the third consecutive year, American Honda Motor Company, Inc. heads the list with the Honda Brand winning the Industry Brand Residual Value Award. Honda also received two individual segment awards: the Odyssey for the Minivan Segment and the Accord for the Midsize Car Segment. This is the fifth consecutive win for the Honda Odyssey and the second win for the Accord.
Acura, a division of American Honda Motor Company, Inc., is the winner of the Near Luxury Car Segment for the TL.
BMW of North America, LLC has once again made a strong showing by winning the Luxury Brand Residual Value Award for the third consecutive year. MINI USA, a division of BMW of North America, has won the Compact Car Segment for the MINI Cooper for the fourth time.
Toyota Motor Sales, USA, Inc. took home the most Residual Value Awards this year by winning six individual segment awards: the Avalon for the Fullsize Car Segment, Tacoma Pick-up for the Compact Truck Segment, Tundra for the Fullsize Truck Segment, RAV4 for the Compact SUV Segment, 4Runner for the Midsize SUV Segment, and the Sequoia for the Fullsize SUV Segment. This is the fifth consecutive win for the Toyota Tacoma, Tundra and Sequoia; and the third consecutive win for the 4Runner.
Mercedes-Benz USA LLC is the winner of this year’s Luxury Car Segment award for the CLS Class.
The Sports Car Segment award this year goes to Porsche Cars North America, Inc. for the 911 Carrera.
And last but not least, the CUV (Crossover Utility Vehicle) award goes to Land Rover North America, Inc. for the Range Rover Sport.
“In an era of negative pricing and overcapacity, Residual Value excellence is increasingly difficult to achieve,” said Raj Sundaram, President of Automotive Lease Guide. “Both the segment and brand winners clearly demonstrate that quality products combined with effective pricing strategies will rise to the top.” Sundaram added that, “While the top rankings did not change, several brands have shown significant improvement over last year, highlighting the importance manufacturers are placing on residual value as a long-term objective.”
This year’s awards are based on 2006 model year vehicles. For the fourth year, ALG has also included awards for the brand with the highest predicted resale value of all industry and luxury vehicles. The awards are derived after careful study of segment competition, historical vehicle performance and
industry trends. Award winners are featured on http://www.alg.com, The Wall Street Journal, Automotive News, and other automotive publications and websites dedicated to bringing the industry’s best performing models into the
Crossover SUVs will outsell Traditional truck-based SUVs beginning in 2006. This forecast comes from George Pipas, Ford’s Manager of Sales Analysis and Reporting in a presentation in Long Beach, CA on December 12, 2005. Refer to the VehicleVoice Blog on December 8 citing a USA Today article on similar observations.
A Few Comments on What a Crossover SUV Is
Pipas’ analysis charts the meteoric rise of Traditional SUVs during the 1990s and the similarly meteoric rise of Crossover SUVs since 1996 when the first crossovers – the Honda CR-V and Toyota RAV4 – were introduced. Of course, defining SUV categories is getting murkier and murkier. VehicleVoice (http://www.vehiclevoice.com) and AutoPacific (http://www.autopacific.com) have used the “at-a-glance” rule to define SUVs. If you can, at-a-glance, tell that a vehicle is an SUV, then by golly it is an SUV. In this way you are not confused about whether it is car-based or truck-based. (Pipas contends that only about 70% of Crossover SUVs meet this at-a-glance requirement with 30% easily confused as cars, hatchbacks, or wagons.)
Traditional SUV 2007 Cadillac Escalade – Category Expected to Decline as a Percentage of Overall SUV Universe
The auto industry thinks differently and often gets caught up in definition problems. They have variously called car-based SUVs “hybrids” (a term since adopted by gasoline-electric ‘hybrid’ powerplants) or “crossovers”. In our research, we have found that folks really have not yet adopted the crossover term and still like to refer to SUVs as SUVs. But enough about splitting hairs about what is a crossover and what is not.
This editorial appeared in the Wall Street Journal on Wednesday, November 30, 2005. Written tongue-in-cheek, Jenkins pokes fun at the hype hybrids have achieved to date. Indeed, his commentary reflects some of the perceptions gathered in our September, 2005 VehicleVoice (http://vehiclevoice.com) Hybrid Study.
Dear Valued Hybrid Customer…
Business World/by Holman W. Jenkins, Jr.
We at the Toyota Motor Corporation are writing to address certain misconceptions that have arisen about your Toyota Prius model, which we are proud to note is driven by many celebriies, including Prince Charles and HBO’s Larry David.
Our pioneering gasoline-electric hybrid, introduced in 1999, has become an object of adoration to the world’s enlightened car buyers. Our competitors, including American’s Big Three, are rushing out hybrid vehicles of their own. Unconfirmed media reports say that we at Toyota intend to double our hybrid output to 500,000 vehicles next year. Along with other members of the auto industry, we will be lobbying for tax breaks and HOV privileges for hybrid vehicles.
Kiplinger’s Personal Finance magazine (December 2005) selects the Best New Cars in several price classes. Their selections are as follows:
Best New Car under $18,000: 2006 Honda Civic. “With its sleek, aerodynamic look, the new Civic gets more power without sacrificing fuel efficiency. Six airbags are now standard equipment.” [Best in Class: Volkswagen New Beetle]
Best New Car – $18,000 – $23,000: 2006 Hyundai Sonata. “It has classy good looks and is surprisingly refined for around $20,000. It also has the most standard safety equipment in its class.”
Best New Car – $23,000 – $30,000: 2006 Dodge Charger R/T. “Under the hood it’s a whole lot like the Chrysler 300C. But it has a sportier suspension, a lower sticker price and the DNA of a Daytona winner.” [Best in Class: Mini Cooper S Convertible]
Best New Car – $30,000 – $45,000: 2006 Buick Lucerne CXS. “Buick’s large-sedan replacement for the LeSabre offers V6 and V8 power, heated and cooled seats, and remote start. Front bench seats are an option.” [Best in Class: Acura TL]
Best New Car – $45,000 and Over: 2006 Mercedes-Benz CLS55 AMG. “From the performance division of Mercedes-Benz comes a new class with style and luxury to spare. It smothly powers from zero to 60 mph in 4.5 seconds.” [Best in Class: Lexus LS430]
Best New Sports Car: 2006 Mazda (Miata) MX-5. “The best-selling roadster gets a thoughtful redesign. Now there is more zoom as well as more room – enough to fit a supermarket haul in the trunk.” [Best in Class: Chevrolet Corvette]
Best New SUV: 2006 Range Rover Sport. “Think of it as a rugged sport sedan, equally at home on city seats or on the savanna.” [Best in Class: Jeep Grand Cherokee Overland]
Best New Crossover Vehicle: 2006 Toyota Highlander Hybrid. “This hybrid utility vehicle gets 33mpg in the city, but it’s no slouch when accelerating. The electric motors give it more power than the V6 gas model.” [Best in Class: Honda Pilot]
An article in the Saturday, November 19, 2005 Wall Street Journal projects that Toyota may overtake General Motors as the highest selling carmaker in 2006.
While Toyota (Toyota, Lexus, Scion) may not sell more than GM (Chevrolet, Pontiac, GMC, Buick, Cadillac, Hummer, Saturn, Saab) in the United States, it may sell more worldwide. Toyota is concentrating much of its sales expansion in North America where it is pulling sales from General Motors and Ford. GM is bolstering production capacity in China and South America where it sees room for growth where Toyota is not yet strong.
The Wall Street Journal article is one of many recent media reports confirming the results of VehicleVoice research and forecasts by AutoPacific. VehicleVoice research shows a continuing deterioration in General Motors’ (and Ford and Chrysler traditional brands) market share in the United States under the concentrated onslaught of the Japanese Big Three. AutoPacific’s forecast of United States sales shows Toyota, Honda and Nissan increasing market share by adding new assembly capacity and models.