Whenever a high volume mid-size sedan is introduced it is, by definition, big news. These high volume sedans are the mainstream movers of the auto market. The king of the hill is the Toyota Camry, new for the 2007 model year and on the market in Spring 2006. Camry is the top selling "automobile" on the market. The Honda Accord is the second of the top tier Japanese heavyweights. The Nissan Altima is the third of these top tier Japanese competitors. Just about every buyer of a mid-size car looks at one of these three entries before buying.
Every April, Consumer Reports publishes its Annual Auto Issue. This is the most widely read issue of Consumer Reports by far. There is information not only on new cars and trucks, but also on cars that have been in operation for years. VehicleVoice survey research and AutoPacific survey and focus group research concludes that Consumer Reports can have a significant impact on what cars and trucks an American driver may select. When asked what information sources a person uses when deciding what car to look at, Consumer Reports is often the first source mentioned.
We have all been following the press accounts of Toyota becoming the top producing vehicle manufacturer in the world in 2006 and we have heard statements by Toyota management that Toyota is going to become more aggressive in the future. Historically, Toyota has taken a relatively humble and mild stance to its growing presence worldwide and in the USA particularly, but in 2003 the gloves came off with Toyota Motor Sales USA taking a higher profile. Their pace of advance will quicken substantially in 2006.
Subscribe via RSS The premier episode of Let’s Talk Cars covers the purchase of General_Motors‘ stake in Fuji Heavy Industries by Toyota Motor Corporation. Is GM finding ways to streamline it’s operations? How does Saab fit into the picture? Noted industry analyst Jim Hall speaks with AutoPacific founder and VehicleVoice editor George Peterson to give you the inside scoop on this hot automotive topic.