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2009 Toyota Matrix: Motorist Choice Award Winner

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Toy_09_Matrix_XRS_13 copy.jpg“Owners crown the Toyota Matrix as the new king of the Compact Car segment in the 2009 Motorist Choice Awards. With incredible package efficiency and Toyota reliability, the Matrix blew the competition away. This compact hatchback turns owners into ambassadors eager to share their enthusiasm for Matrix.” – AutoPacific
“The Matrix has the best-in-segment ownership costs and strong retained value.” – IntelliChoice
Owner Satisfaction Highlights
• Ease of Loading / Unloading
• Vehicle and Brand Reputation
• Reliable / Dependable
• Feeling Safe While Driving
• Fun to Drive
Cost-of-Ownership Strengths
• Best-in-Segment Ownership Costs
• Strong Retained Value


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2009 Toyota Venza: Motorist Choice Award Winner

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Toy_09_Venza_10 copy.jpg“Toyota’s all-new Venza wins the Premium Mid-Size Crossover SUV Motorist Choice Award. It is beautiful, easy to get into and out of, with good driver’s visibility. Lots of safety features and a Toyota reputation for durability, reliability,and quality. No wonder Venza took a solid win in a highly competitive segment.” — AutoPacific
“The Venza has best-in-segment ownership costs with by far the best retained value in the segment and lowest fuel costs.” — IntelliChoice
Owner Satisfaction Highlights
* Ease of Ingress/Egress
* Brand Reputation
* Reliable/Dependable
* Safety Features/Feeling Safe While Driving
* Exterior Styling and Size
Cost-of-Ownership Strengths
* Best-in-Segment Ownership Costs
* Best-in-Segment Retained Value
* Lowest-in-Segment Fuel Costs


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Motorist Choice Awards Reveal Vehicles That Please Both Hearts And Minds

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vv_intellichoice_autopacific_mca.jpgAwards Show Consumers Enjoy Luxury and Size
(August 11, 2009) — Right brain, left brain; the practical versus the emotional — an age-old dilemma often at the center of decision making when buying a new car or truck. The 2009 Motorist Choice Awards recognize new cars and trucks that give their owners both economic and emotional satisfaction, helping new-car buyers find vehicles that best satisfy all of their personal-transportation needs. The fourth annual Motorist Choice Awards survey, announced today, scores 196 cars, trucks, crossovers and SUVs. With the top overall scores in both owner satisfaction and value, the Lexus LS placed highest of any 2009 model year vehicle.
Large and luxury vehicles dominated this year’s results. The top 34 ranked cars, and 106 of the top 107, are large cars, luxury cars, sport utility vehicles, crossover SUVs or minivans. Only one small car, the BMW 1-Series, scored in the top 100, landing in the 35th slot. Toyota Prius is the next-highest-scoring small car, coming in 107th.
Awards are given for top-scoring vehicles scoring in each of twenty-three segments, as well as for the top-scoring brand. Nine manufacturers earned segment wins, led by Toyota with nine awards (including three for Lexus), followed by General Motors with six (Chevrolet 4, Cadillac 2), Honda with three, and Chrysler with two (Dodge 1, Jeep 1). Audi, Ford, Hyundai, Nissan and Volkswagen took top honors in one segment each.
(And check out our video on YouTube.)


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2009 Toyota Venza: Those Baby Boomers Keep Driving Change!

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Toyota_2009_Venza_exterior.JPGToyota’s long and successful history in the US owes a lot to the Baby Boom generation. Now in their mid-forties into their sixties, Boomers have always been agents for change. The various cultural revolutions of the 60s and 70s? Those were driven by young Baby Boomers. How about acceptance of Japanese cars (and Toyotas in particular) at a time when many Americans thought of anything from the land of the rising sun as cheap junk? Again, it was the Baby Boomers.
Today, more and more Baby Boomers are entering the “empty nest” stage of their lives. Their kids have left the house, and many are looking to consolidate and simplify their lives. Many have spent the last few years driving minivans and SUVs in order to accommodate family life. But now, they don’t need three rows of seats or that domesticated family vehicle image.


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2009 Toyota Venza Wins AutoPacific 2009 Ideal Vehicle Award

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2009_Toyota_Venza_IVA.jpg“The all-new Toyota Venza delivers what its owners want, earning AutoPacific’s 2009 Ideal Vehicle Award for Premium Mid-Size Crossover SUVs. In fact, Venza owners give Venza eight of fifteen possible best-in-class ratings, the highest of any vehicle in this research,” said George Peterson, president of AutoPacific, Inc. “Toyota designed a very different vehicle with the Venza. It is a large, five-passenger Crossover targeted at maturing Baby Boomers. Clearly Toyota identified a lucrative target and hit it in the bulls-eye.” Leading Venza attributes include:
* Exterior size
* Passenger room
* Ease of entry/egress
* Cargo space
* Exterior styling
* Handling
* Power and acceleration
* Safety features


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Luca trumps Max: New Era in Formula One Announced

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Thumbnail image for fia-chef_max-mosley_ferrari-boss_luca-di-montezemolo.jpgIf you read our F1 post from several days ago, the world known as Formula One was on the brink of becoming CART Wars, PART II. A majority of the teams who race in the international F1 Championship were prepared (so they said), to launch a breakaway series, due in large part to their dissatisfaction with the requirements set forth by the governing body and its president, Max Mosely.


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Silverstone: The Beginning and End of Formula One

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silverstone-F1.jpgOn May 13, 1950, the first ever (modern era) Formula One Championship Grand Prix was won by Giuseppe Farina in an Alfa Romeo-dominated event in which the Italian manufacturer cruised to a 1-2-3 finish. Luigi Fagioli and British driver Reg Parnell filled the remaining podium positions. The circuit was a WWII bomber airfield called Silverstone. The circuit has been a part of Formula One since that time, although races have, on occasion been run at other Britich tracks. This weekend, Silverstone hosted its last Grand Prix, and in addition to the race, manufacturers and the governing body announced they are going their separate ways as well. And so, Silverstone may go down in history marking the beginning and in some respects, the end of an era in modern motorsport.


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2009 Toyota Sienna Wins AutoPacific's Vehicle Satisfaction Award for Minivan

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2009_Toyota_Sienna_LE.jpgFor the second year in a row, the Toyota Sienna comes out on top in the Minivan segment. No, the Sienna does not come in first in every attribute, but it does extremely well, with first place (or tied for first place) finishes in 26 of 48 satisfaction measures, including many of those ranked most important. The Sienna is the class leader in:
• Brand and vehicle reputation
• Overall quality
• Ride and handling
• Quietness inside the vehicle
• Safety features and feeling safe while driving
• Innovative technology
• Details like the feel of interior fabrics and materials
• Financial considerations, including value for the money, anticipated resale value and operating costs


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2009 Toyota Venza Wins AutoPacific's Vehicle Satisfaction Award for Premium Mid-Size SUV

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2009_Toyota_Venza.jpgThe new Toyota Venza wins the Vehicle Satisfaction Award for the Premium Mid-Size Crossover SUV category. The Venza wins with a combination of desirable product, brand reputation and financial attributes and is rated first-in-class in the following:
• Brand reputation
• Ease of entry/egress
• Interior styling
• Reliability/dependability, durability and quality
• Safety features
• Financial considerations, including value for the money, fuel economy and anticipated resale value


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2009 Toyota Prius Wins AutoPacific's Vehicle Satisfaction Award for Image Compact Car

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2009_Toyota_Prius.jpgWith an unmistakable image, both literally and figuratively, it was no surprise that the Toyota Prius won out against the competition in the Image Compact Car segment. Prius dominates the segment with owner’s satisfaction scores, especially in terms of reputation and innovation. Areas in which the Prius leads the segment include:
• Innovative technology and environmental friendliness
• Vehicle and brand reputation
• Interior storage/compartments
• Fuel economy/gas mileage
• Quietness inside the vehicle and vehicle ride


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