AutoPacific surveys new car and light truck buyers annually to determine how satisfied they are with their vehicle and what changes they want made. Based on this owner research, AutoPacific calculates the vehicles that owners want changed the least. The people who have purchased the vehicle are the people it was designed for. The data result in the AutoPacific Ideal Vehicle Award. Every year there are some results that stand out. The 2016 awards are no different.
This article was first published on Forbes.com on June 9, 2016
Tesla Tops Auto Brand Satisfaction for Second Year in a Row Tesla owners are the most satisfied overall among all car and light truck owners according to the results of AutoPacific‘s 2016 Vehicle Satisfaction Award research. The annual study includes over 65,000 respondents for 2016 and covers 273 vehicles sold in the United States.
Tesla owners are almost unanimous in agreeing the Tesla is fun to drive, powerful, eco-friendly, upscale, safe, distinctive and expensive. These are not people who are really looking for the greenest car around, they want a car that makes a statement and can tear away from almost every other car when the light turns green. The fact that Tesla has been the top-ranking brand in AutoPacific’s research two years in a row is testament [...]
AutoPacific today announced its 19th annual Vehicle Satisfaction Awards (VSAs), identifying the most satisfying vehicles on the market. An industry benchmark for measuring how satisfied an owner is with his/her new vehicle, VSAs are based on survey responses from over 66,000 owners of new 2015 model year cars and light trucks.
The 2015 Lincoln MKC hit Lincoln dealerships in June 2014 and promises to be the 2nd volume entry for Ford's premium brand after the award-winning Lincoln MKZ. Lincoln is the top brand in AutoPacific's 2014 Vehicle Satisfaction Award research and the MKZ and MKZ Hybrid are the winners of their product categories. The MKC is joining a booming market for smaller crossover SUVs and, based on our brief drive of the vehicle, should do very well in AutoPacific's 2015 Vehicle Satisfaction Award research..
Tony Nicolosi, new President and CEO of Volvo Cars of North America says 90% of the senior management of VCNA is new since he took over in October 2013. Volvo's marketing strategy is also going to change with the arrival in January of Bodil Eriksson as executive vice president of marketing and new advertising agency Grey London starting in March. Nicolosi says Volvo will return to its roots emphasizing safety, the environment and the family. The marketing budget for 2014 is bigger by about 50% but its emphasis will shift away from television to digital messaging.
The 2012 Volvo XC70 comes closest to the ideal of any Luxury Crossover SUV. In fact, eighty-percent or more of XC70's owners would not change fourteen of fifteen major characteristics of their vehicle.
Volvo means safety, right? Absolutely. But Volvo is no longer alone atop the safety universe. Other vehicles have achieved similar safety ratings and prospective buyers need additional reasons to consider a Volvo than its safety reputation. To solve this conundrum, Volvo turned to Polestar.
The sporty C30 3-door hatchback is the top rated Premium Compact Car in AutoPacific’s 2011 Ideal Vehicle Research. As the class winner, its owners indicate there is little they would change about their new car with a few notable exceptions. About 35% want better interior storage and easier ingress/egress. About 25% of C30 owners want more infotainment technology, more cargo room and better visibility. C30 owners most like the car’s seat comfort, ride, and power. The C30 outscores second place Audi A3 by a wide margin.
The all new S60 is the top rated Aspirational Luxury Car in AutoPacific’s 2011 Ideal Vehicle Research. As the class winner, its owners indicate there is little they would change about their new car with a few notable exceptions. As with many of today’s Volvos, the car is a little tight inside. About 35% of the S60 owners want more interior roominess and about 27% want more cargo room. About 15% say they would give up technology for easier to use controls. They most like S60’s ride, seat comfort and handling. The S60 wins its class by a substantial margin over the second place Audi A4.