2006 Detroit Auto Show:

Chrysler Revives Imperial Nameplate for Luxury Concept

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Imperial Takes Style Cues from the Past
The Chrysler Group has a history of presenting stunning concepts, particularly at the North American International Auto Show. Some of these reach production, though the 2006 Imperial concept is still just a concept. The Imperial may have a weaker business case than the Dodge Challenger it was introduced next too, but with it Chrysler explores how far up the luxury chain they may be able to reach. Vehicle Voice and AutoPacific correspondents were on hand for the unveiling, complete with star of Desperate_Housewives Eva Longoria flubbing her line. Expected to say she was desperate to have one, she turned out to be not that desperate to have one. No matter, in the end, as the concept won best in show from a 100-person Detroit News readers’ panel.

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The Imperial is envisioned as a flagship sedan, and looks to a lengthened version of the Chrysler 300 (LX) platform, though it has an additional seventeen inches between the axles and another six inches in height. This allows for the long, narrow proportions the company was looking for as well as the room to pamper rear-seat passengers. While the Dodge Charger borrowed inspiration from the Charger of old and the Dodge Challenger concept was a modern replica of the 1970 Challenger, Imperial looked to the 1930s and 1950s sedans that also bore the name.
Frankly, the styling of the Imperial has been very controversial no matter what the Detroit News poll says. Pundits have been ripping it apart. One design chief we talked to wondered what has happened to Chrysler’s vaunted styling team? Another senior designer thought it had interesting cues from the side view but that the front and rear designs were abominable. We know Chrysler can do a tasteful, very upscale Imperial. We’ll wait to see the next one.


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Mitsubishi ConceptCT: 2006 North American International Auto Show

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Mitsubishi Considers North American Small Car Entry
Updated February 1, 2006
As Mitsubishi considers the option of an economy or image compact entry for North America, the ConceptCT arrives on the 2006 auto show circuit, starting with the 2006 Detroit auto show in January. The concept uses a system Mitsubishi calls MIEV (Mitsubishi In-wheel Electronic Vehicle) technology. The basics of the system, which uses outer-rotor, in-wheel electric motors to move all four wheels as well as a 1.0L three-cylinder gasoline engine, was introduced at the 2005 Tokyo Motor Show. By using the electric motors and a traditional gasoline engine, Mitsubishi is creating a type of hybrid system. While the final decision on a B-segment for the States has not yet been taken, Mitsubishi is seriously considering the option, as well as exploring variations on hybrid technology.

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The Small Car Challenge
The challenge for any maker introducing a new small car to the American market is how to cut through the clutter and make their small car entry a car buyers want rather than one they are “sentenced” to drive. Achieving an aspirational small car has been the holy grail of automakers since the days of the Pinto and Vega, but Scion and Mini have been successful of late with the xB, xA, and Cooper.


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