The previous generation Acura RDX was a moderately successful contender in the small crossover SUV (XSUV) wars. The RDX was a bit pricey – almost $33,000 – coming from a premium Japanese brand. It was heavy. It was powered by a very thirsty turbocharged 2.3L 4-cylinder engine. Competition had left the RDX behind and with its source vehicle – the Honda CR-V – being updated for 2012, 2013 is the obvious time to re-do the RDX.
Honda is expecting sales on the order of 30,000 units per year for the new RDX. This is not an unreasonable number for a product selling in one of the growth segments in the American car and light truck market. In fact, this sales volume seems a bit timid for a brand forecasting a 45% increase in sales for the 2012 calendar year.