Going on sale in July 2012, the new Nissan Altima joins the most competitive car class in the market. Representing the second largest car segment (after small cars), the mid-size car class is critically important to each manufacturer in the class; volume, profits and image are on the line.
It is hard to believe that the AutoPacific 2010 President’s Award Winner, the 2011 Hyundai Sonata, is about to be the oldest major competitor in the class. The 2013 Nissan Altima joins the new Toyota Camry (new for the 2012MY) and Chevrolet Malibu (2013 Eco model is on the market now) and awaits the launches of the upcoming 2013 heavyweights – Honda Accord and Ford Fusion in Fall 2012.
First seen at the 2012 New York International Auto Show in April, the Altima drew “WOWs” from the media at its unveiling. The management of some competitors gulped and looked a bit nervous. Most were very complimentary; the new Altima has gone upscale in a big way without adding much to its price tag.
Traditionally, the mid-size car class has been noted for its relatively bland styling. That changed with the launch of the 2011 Sonata in early 2010 where over half of the buyers indicated that exterior styling was extremely important in their selection of the car. Sonata’s swoopy styling broke the mid-size car mold. The 2011 Kia Optima that followed the Sonata is strikingly handsome in its own Euro-Korean way. Toyota stayed very conservative with its new 2012 entry and Honda is rumored to have continued its very conservative streak with the next generation Accord coming this fall. The 2013 Ford Fusion is another game changer in the mold of Sonata and Optima, but even with Fusion’s advanced styling, Altima may have pushed the envelope the farthest. Nissan calls it “Altimaness”.