2014 Lincoln MKS:

2014 Lincoln MKS Wins AutoPacific Vehicle Satisfaction Award

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2014 Lincoln MKS SV blogThe present big car in the Lincoln lineup is the MKS.  The MKS is the top scoring Executive Luxury Car in AutoPacific’s 2014 Vehicle Satisfaction Award research.  These are outstanding results in a product segment that includes some very impressive competitors like the second place Acura RLX, BMW 5-Series, Cadillac CTS Sedan, Audi A6, Cadillac XTS, Lexus GS, Mercedes E-Class, Jaguar XF and the Infiniti Q70 (Infiniti M using Infiniti’s old naming scheme).

In achieving this level of satisfaction, the 2014 Lincoln MKS wins or ties in eleven of fifty attributes.  The MKS is within one tenth of a rating point in another fourteen attributes.  So, for fully half of the satisfaction measurements, MKS is at the top.

The top ten highest ratings by MKS owners are: feeling safe while driving, safety features and ratings, the perception of reliability and durability, braking, the reputation of the Lincoln brand and the MKS, overall quality and handling.AutoPacVSAlogo blog

 


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Lincoln Wins VSA – Most Satisfying Brand in AutoPacific 2014 Research

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Lincoln Motor Company Logo BigLincoln Wins VSA – The Lincoln Motor Company won AutoPacific’s Vehicle Satisfaction Award for top brand of the 2014 model year.  Lincoln has previously won in 2004 and 2011.  Based on queries from the press, many are surprised at the success of Lincoln in AutoPacific’s research.  After all, Lincoln is portrayed as being a brand struggling to survive in the hotly contested luxury vehicle market in the USA.

Solid Performance Accross the Range Lincoln is battling to rebuild itself.  Winning AutoPacific’s Vehicle Satisfaction Award shows that Lincoln is beginning to sell products worthy of winning their respective product categories.  The MKS Executive Car won its class.  The MKZ was the top Luxury Mid-Size Car and the MKZ Hybrid was the top Hybrid/EV Car.  The MKT Luxury Crossover SUV was a close second in its class.  Also, Lincolns are sold to buyers with a median age of 68-years, 11-years older than the typical new vehicle buyer.  It is an adage of automotive research that to achieve great satisfaction scores sell your products to your grandmother – older females being less critical.  Never sell to a young guy (much more critical – a proof of why Scion is the bottom ranked brand for 2014).  Winning AutoPacific’s VSA will help Lincoln re-build its image once word gets out to dealers, owners and prospective buyers, but it is not until new Lincoln products get launched that Lincoln resumes its place as a fully fleshed-out luxury brand in the USA.  We’ll watch to see if Lincoln can repeat its VSA win in 2015 after the new MKC small crossover SUV has been on the market for awhile.


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