2014 Lincoln MKZ:

2014 Lincoln MKZ Wins AutoPacific Vehicle Satisfaction Award

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The 2014 Lincoln MKZ is the top scoring Luxury Mid-Size Car in AutoPacific’s 2014 Vehicle Satisfaction Award research. Coming in a close second was the Lexus ES followed by the Nissan Maxima, Volkswagen CC, and the Acura TSX.

The 2014 Lincoln MKZ led its category with twenty-two wins and thirteen ties out of fifty satisfaction attributes. This puts the 2014 Lincoln MKZ hitting the top of the mark in seventy percent of the categories.

The top ten highest rankings by MKZ owners are: the exterior styling and color, the braking, the perception of reliability and dependability, feeling safe when driving, interior styling, the reputation of the Lincoln brand, overall quality and handling, and enjoyment of driving.  The MKZ had a difficult launch in early 2013, but clearly the teething problems of the early production run have been corrected and owners acquiring the cars during Fall, 2013 are very pleased with their vehicle.

AutoPacific VSA Logo Feature


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Lincoln Wins VSA – Most Satisfying Brand in AutoPacific 2014 Research

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Lincoln Motor Company Logo BigLincoln Wins VSA – The Lincoln Motor Company won AutoPacific’s Vehicle Satisfaction Award for top brand of the 2014 model year.  Lincoln has previously won in 2004 and 2011.  Based on queries from the press, many are surprised at the success of Lincoln in AutoPacific’s research.  After all, Lincoln is portrayed as being a brand struggling to survive in the hotly contested luxury vehicle market in the USA.

Solid Performance Accross the Range Lincoln is battling to rebuild itself.  Winning AutoPacific’s Vehicle Satisfaction Award shows that Lincoln is beginning to sell products worthy of winning their respective product categories.  The MKS Executive Car won its class.  The MKZ was the top Luxury Mid-Size Car and the MKZ Hybrid was the top Hybrid/EV Car.  The MKT Luxury Crossover SUV was a close second in its class.  Also, Lincolns are sold to buyers with a median age of 68-years, 11-years older than the typical new vehicle buyer.  It is an adage of automotive research that to achieve great satisfaction scores sell your products to your grandmother – older females being less critical.  Never sell to a young guy (much more critical – a proof of why Scion is the bottom ranked brand for 2014).  Winning AutoPacific’s VSA will help Lincoln re-build its image once word gets out to dealers, owners and prospective buyers, but it is not until new Lincoln products get launched that Lincoln resumes its place as a fully fleshed-out luxury brand in the USA.  We’ll watch to see if Lincoln can repeat its VSA win in 2015 after the new MKC small crossover SUV has been on the market for awhile.


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