The 2014 Mercedes-Benz S-Class is the highest scoring Premium Luxury Car in AutoPacific’s 2014 Ideal Vehicle Award research. The S-Class designers really hit the nail on head. Clearly, they understood who the target buyer is and developed a vehicle that met their requirements. The S-Class beats out a very impressive group of premium luxury cars such as the BMW 7-Series, Porsche Panamera, Lexus LS, and the Hyundai Equus. Not only does the S-Class win its IVA class, it also was the highest scoring car EVER in AutoPacific’s Vehicle Satisfaction Award Research for 2014. This gets it AutoPacific’s President’s Award that has only been awarded one time previously. George Peterson, President of AutoPacific says “The S-Class is hitting on all cylinders. Not only did it score the highest satisfaction rating AutoPacific has EVER recorded, the product itself has hit its target market in terms of what they want in styling, packaging and engineering.”
S-Class owners truly do not want their vehicle changed. Of the fifteen categories in the Ideal Vehicle question battery, the Mercedes-Benz S-Class led in six satisfaction categories and was within three percentage points of another three.
The top five highest ratings by S-Class owners are: Same interior lighting, same ride and handling, same safety features, same seat fit, and same ease of getting in and out.
No vehicle is perfect. S-Class owners would like to see more cargo space and a simpler information and entertainment system.
2014 Mercedes S-Class Wins AutoPacific President’s Award AutoPacific awards its President’s Award when a new Vehicle Satisfaction record is achieved. This year, the all new 2014 Mercedes S-Class scored 794 points almost 20 rating points higher than the previous highest score of 775 earned by the 2010 Hyundai Sonata.
The S-Class racked up almost-perfect scores in vehicle and brand reputation. This is a testament to Mercedes’ standing among its buyers. The 2014 Mercedes S-Class wins 20 of 50 attribute ratings outright. It ties with another Premium Luxury Car in 10 others. Having the top score in 30 of 50 attributes reinforces the excellence of the attention to detail in the design and manufacturing of the new S-Class.
The 2014 Mercedes S-Class wins in some very important categories: safety features, power and acceleration, ride quality, quality of interior materials, image, interior styling, exterior styling, interior lighting, driver’s seat comfort… the list goes on. In essence, the Mercedes S-Class owners rate its “performance” the highest of any Premium Luxury Car – power and acceleration, ride are tops, handling and braking are near the top as well.
Price – Expensive, But You Get What You Pay For Competing in the pricey Premium Luxury Car class means you are competing for buyers with money. That does not prevent the S-Class from achieving one of the lower scores for satisfaction with Price/Monthly Payments.
Owners’ Image Consistent With The Car In addition to measuring satisfaction, AutoPacific’s research gathers owners’ impressions of the image of the S-Class. The S-Class image descriptions are strongest in its class in these perceptions: luxurious (90%), trusted brand (89%), exclusive (84%), comforting (69%), mature (62%), family-oriented (49%), eco-friendly (33%), conservative (22%). The S-Class was a close second in these perceptions: upscale (87%), distinctive (86%), safe and secure (85%), expensive (80%), fun to drive (79%), basic (11%), economical (8%). Clearly, this profile parallels the image of a Premium Luxury Car from a Premium Brand – the Mercedes-Benz S-Class.