2017 Honda CR-V:

All-New 2017 Honda CR-V – Improved Across the Board

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The 2017 Honda CR-V goes on sale in December 2016.  It’s predecessor, the fourth-generation 2016 Honda CR-V, is on track to sell about 380,000 crossover SUVs in 2016. It is the highest volume crossover SUV and one of the top selling vehicles in the market. In AutoPacific’s Vehicle Satisfaction Award Research the CR-V achieved a score of 690.  This is a fourth place showing in the Mid-Size Crossover SUV segment.  Nissan Rogue (712), Toyota RAV4 and Subaru Forester place ahead of the 2016 CR-V. In AutoPacific’s 2016 Ideal Vehicle Award Research the CR-V was tied with Rogue in third place (1134 points).   The class leading Subaru Forester (1175) and Mazda CX-5 scored higher.2017 Honda CR-V F34 VV2017 Honda CR-V FV VV

Each year, AutoPacific surveys new car and light truck buyers to determine what changes they want in their vehicle. It is particularly interesting to compare the changes that owners want to their vehicle when it is just about to be replaced by the next generation.  Also, AutoPacific’s research can be measuring stick on how well a manufacturer’s product planners, engineers and designers understand their customers.  Using AutoPacific’s research to determine what changes people wanted in their CR-V, let’s see how well Honda did with their update.

Source: AutoPacific - Radar Chart Showing Changes 2016 Honda CR-V Owners want Compared with Competition

Source: AutoPacific – Radar Chart Showing Changes 2016 Honda CR-V Owners want Compared with Competition

Technology – Still a Challenge as With Most New Generation Vehicles: As with many vehicles these days, technology is a love it/hate it affair. About 25% of 2016 Honda CR-V owners want more advanced technology than now. About 30% want the technology they have to be easier to use. The 2016 CR-V has the HondaSensing suite of driver assistance technologies available.  The 2017 version expands on that adding a blind spot information system to the affordable EX model. Technology is still an area that requires a great deal of work, and the 2017 Honda CR-V improves on its predecessor.  About 25% of CR-V’s competitors want more advanced technology as well.  Among competitors, about 34% of 2016 Ford Escape owners want easier to use technology.

Driver’s Seat Visibility – Excellent View: Visibility is a key component in the acceptance of new crossover SUVs. About 29% of 2016 Honda CR-V owners want better driver’s seat visibility compared with 27% for competition. The previous CR-V was very competitive, but AutoPacific concludes the fourth generation CR-V is better. The driver’s seating position is excellent.  The hood has been redesigned with more character that gives the driver more reference points in front. Honda has always been generous with glass and it appears the windows are larger. The 2017 CR-V should see better results next year.

Power and Fuel Economy – Going Turbo: About 20% of 2016 Honda CR-V owners want more power and acceleration and about 10% would sacrifice power and acceleration for better fuel economy. About 29% of 2016 Nissan Rogue owners want more power and acceleration. The 2017 Honda CR-V adds a 190-horsepower turbocharged 1.5L 4-cylinder in all but the base LX model. The turbo 4 gets both better fuel economy and acceleration and feels sprightlier than its predecessor.   2017 results should be even better than 2016.

 Ride and Handling – Improved Dynamics: About 20% of 2016 Honda CR-V owners want easier handing and a softer ride. This compares to just 14% of the owners of its primary competitors wanting easier handling and softer ride.  Honda has improved the ride and handling giving the 2017 CR-V a solid ride with crisp sporty handling. It is not a pillow-soft ride by any means, but gives the confidence that the vehicle will do what the driver demands.

Passenger Roominess – More Rear Seat Room: About 20% of 2016 Honda CR-V owners want more passenger room. This compares with about 24% of competition (about 32% of Ford Escape owners want more passenger room). The 2017 Honda CR-V has 2.1-inches more rear seat legroom while increasing the overall length of the vehicle by 1.2 inches. The rear seat seems much more spacious and the 2017 Honda CR-V should fare even better in AutoPacific’s 2017 research.

Exterior Styling – More Distinctive – Upscale: Looking at the all new CR-V, the at-a-glance impression is “more of the same”. CR-V, however, adopts Honda’s more aggressive and distinctive front end design with a heavy dollop of chrome. The taillights are a blatant evolution of the 2016 CR-V. About 16% of 2016 CR-V owners want more distinctive styling. 23% of owners of the 2016 Ford Escape, for instance, want more distinctive styling. It is probably safe to say that the 2017 changes to the CR-V will move the needle towards the more distinctive area.

Cargo Area – Even Better:  2016 Honda CR-V owners are less likely to want more cargo space than the competition – 14% compared to 28%.  The 2017 Honda CR-V adds almost 10-inches to the length of its cargo space.  This makes the all-new CR-V even better than before and substantially better than each of its main competitors.

Overall: The 2017 Honda CR-V has incrementally improved in almost every area. The styling is more distinctive. The powertrain more responsive. The interior is larger within a vehicle that is no bigger than before. Combined with Honda’s outstanding ergonomics, the CR-V, as a product, should be able to sell at about capacity especially at the aggressive pricing Honda has adopted.

Competition does not stand still. The Ford Escape has a substantial upgrade for 2017. The Nissan Rogue is all new for 2017. The 2017 research will show which vehicle’s product development team understood its customers the best and executed the product for them.

 


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All New Honda CR-V Impressive Re-Incarnation

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Honda has imposed an embargo for the new Honda CR-V on technical specifications, driving impressions and pricing, so we can only describe the vehicle and its competitive position in generalities.  The embargo lifts on November 30, 2016.

New Honda CR-V FV VV

New Honda CR-V – all new for 2017 with distinctive front end styling.

Honda Assures Continued Success in Entry XSUV Market  The all new Honda CR-V is an impressive compact crossover SUV.  A pillar of Honda’s product lineup that includes Accord, Civic and Odyssey, the CR-V sells almost 400,000 units per year.  Strong competitors include the Toyota RAV4 and Ford Escape.  The Nissan Rogue is starting to make waves as well.  The entry crossover SUV category has become the best selling class of vehicle in the United States.  Entry crossover SUV sales are higher than mid-size cars.  The popularity of the segment, and how good this new CR-V is, has led Honda to add more assembly capacity at its Indiana assembly plant in 2017.

Sport utility vehicles have evolved from the hardcore 4x4s of the 1970s to the very easy-t0-live with crossover SUVs of today.  Responding to customer demand for better ride, better fuel economy, the latest electronic and infotainment features, the new crossovers have taken the market by storm.  They are now the vehicles of choice for most female buyers.

In the development of the new Honda CR-V, Honda benchmarked the European BMW X3 to give this mainstream crossover a luxury feel.  They clearly have higher aspirations for the vehicle.  Also, given the sales volume of the CR-V, Honda added standard features in lower trim levels.  Cost efficiencies are substantial when a product approaches the 400,000 unit volume level.

Nwq Honda CR-V F34 VV

New Honda CR-V – all new for 2017 with more muscular styling

More Aggressive Than Past Hondas  Sounding like a Big Three manufacturer of yore, the new Honda CR-V is longer, wider and higher than before.  It has a new turbocharged 4-cylinder engine mated to a continuously variable transmission on all but its base LX trim level.   The looks of the new Honda CR-V are an upward evolution of its predecessor.  Styling is more aggressive with more character in the hood and body panels.  The grille is much more aggressive than previously and follows the trend adopted by the new Honda Pilot XSUV and Ridgeline pickup.  The wheel openings are more muscular to accommodate larger tires and wheels.

More Upscale than Typical for This Class  Comparing the new Honda CR-V with the RAV4 and Escape, the CR-V comes across as a product in a class above.  The finish is outstanding, the interior has been substantially upgraded with soft touch materials in critical areas.  As usual, the new Honda CR-V is an ergonomic tour de force.  Visibility from the driver’s seat is excellent.  Reach to the controls is intuitive.  The large electronic instrument cluster is brilliantly lit and provides necessary information.  Responding to customer complaints, the new Honda CR-V adds back a volume control knob for the audio system replacing the slider used previously.  The rear seat is larger than in its predecessor and Honda describes the interior space in the new Honda CR-V as being best in class.

High Volume EX Trim Loaded with Features  The highest volume trim level will be the EX one step above the base LX.   The level of equipment on this model is impressive.  Honda includes Honda Sensing, blind spot warning and cross traffic warning as part of the EX trim level.  Honda Sensing includes adaptive cruise control with low speed follow, collision mitigation braking system, road departure mitigation, and lane keeping assist.  The Honda-exclusive Lane Watch video camera system has been abandoned for the new Honda CR-V.  Blind spot information replaces Lane Watch because owners want blind spot information on both sides of the car and the right-side-only Lane Watch system couldn’t be adapted to show the left side as well.

Best Selling Honda?  Given the excellence of the latest generation CR-V, and the additional production capacity being added, it would not be surprising if the CR-V becomes Honda’s top-selling vehicle.


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