Hyundai‘s Latest Hatchback Introduced in Chicago
The latest hatchback Accent goes on sale in spring 2006, after being unveiled at the 2006 Chicago Auto Show. (The sedan went on sale in December 2005, as a 2006MY vehicle.) VehicleVoice and AutoPacific correspondents were on hand for the first look. Hyundai launched the Accent hatchback with a rap-oriented song-and-dance routine reminiscent of the ragged-edge youth marketing at Mitsubishi. The only thing missing were boom-boxes and rollerskates. But we digress.
The Accent seems dead on for the segment. These are small cars with a reputation for being the cheapest transportation around, but over the years small cars have benefited from expanding features and options available in larger cars and the Accent is no exception. There is stiff competition this year in the entry-car segment, and the all-new Accent goes up against several other freshly updated entries.
Though air conditioning is still an option on the base Accent, typical of the segment, Hyundai has ensured even its least-expensive entry gets six standard airbags. Touches that help the owner of a base car not feel like they’re in driver’s purgatory include standard intermittent wipers, rear spoiler, center console and lots of storage cubbies, 60/40-split/fold rear seats, and a rear defroster. The base price, excluding destination charges, is $10,915. Though not surprising that this price undercuts the also-new Toyota Yaris, the difference at launch is only $35.