Acura ILX:

2016 Acura ILX Updated – Improved

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Acura’s entry premium compact car is being updated for the 2016 model year.  The 2016 Acura ILX is what Acura terms its “Gateway Model” – the entry to the Acura lineup.  The strategy for the 2016 Acura ILX is much like Honda implemented for its CR-V compact crossover SUV.  Honda termed that a Major Mid-Cycle Change.  Similarly, ILX has been freshened and given a better powertrain than before.

2016 Acura ILX F34 VehicleVoiceMild Styling Changes  The 2016 Acura ILX looks basically the same as the 2015 model.  It is a compact sedan with pleasant, slightly sporty styling.  For 2016, the car gets a new more aggressive front end appearance with LED accent lights and LED headlamps.  All Acuras will have LED front lights from now on.  The grille is tougher looking and the “parrot’s beak” has been toned down somewhat.  The tall lamps are upgraded and more distinctive than before.  In the industry, this is called a front and rear six – think of it as a face and butt lift.2016 Acura ILX SV Feature

The interior gets minor updates with upgraded seat material and contrasting stitching on the steering wheel, shift knob and parking brake handle.

Upgraded Powertrain with Only One Choice  The news, however, is under the skin.  The only engine/transmission choice now is a 2.4L direct injection 4-cylinder with 201-horsepower mated to an 8-speed dual clutch transmission.  If this sounds familiar it should because it is basically the same 4-cylinder used in the mid-market TLX.  Since 2016 Acura ILX is now made at Honda’s Marysville, OH plant alongside the TLX this communization makes sense.

No Manual Transmission – YEA!  The enthusiasts among you may be asking where the manual transmission formerly with the 2.4L went?  It was dropped in favor of the fast-shifting dual clutch transmission and the fact that no one was buying them.  Gone also is the hybrid model, also for lack of interest.  AutoPacific’s research confirms that this is the right direction to go.  Consideration for manual transmissions is very low and hybrid consideration continues to drop as gasoline prices in the USA fall.

Technology and Stuff  Recognizing that a premium brand has to deliver more refinement, Acura has increased the sound deadening in the ILX to make the car much quieter than now.  Also, following the CR-V strategy with HondaSense, AcuraWatch suite of advanced safety and driver assist features is available on the car for the first time.  This feature suite includes adaptive cruise control, lane keeping assist, road departure mitigation,  collision mitigation braking system, upgraded rear camera.  Once again, we are seeing a manufacturer “democratize” its technology taking stuff formerly available on upper level models and making them available on lower line products.


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Acura ILX to Boost Brand’s Sales with GenY

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The upcoming Acura ILX sedan is expected to boost Acura consideration among Generation Y buyers – those under 33 years of age.  The ILX will be the smallest and least expensive Acura (starting at $27,000 and topping out around $33-$34,000) and is forecast – by Acura – to generate sales on the order of 2,500 per month or 30,000 ILXs per year (Acura managers say 30-35,000 per year is “about right”). By adding the ILX to the Acura lineup and a refreshed RDX crossover SUV Acura hopes to improve sales by 45% in the 2012 calendar year achieving total sales of 180,000 units.  A 45% bump is impressive in anybody’s book, but this comes after 2011’s traumas of the Japanese earthquake and tsunami and the floods in Thailand which damaged Acura production in Asia and component supplies for vehicles assembled in the USA.

2013 Acura ILX

The ILX’s GenY target is a youthful customer with a mature mindset who wants a “Near Premium” small sedan.  They see themselves as individuals with taste.  They live in and around big cities like New York, Los Angeles, Chicago, and Dallas.  They will sacrifice acceleration for fuel economy and innovative design.


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Jealous George – No Detroit Auto Show This Year

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North American International Auto Show Logo

An annual pilgrimage for the auto industry is to attend the press days at the North American International Auto Show in Detroit each January.  Unfortunately, this year I cannot attend because my physicians caution that I should not be heaving carry-ons into and out of overhead bins and baggage carousels.

So, I’m jealous.

One of the primary businesses of AutoPacific is to keep on top of what is the latest in the auto industry worldwide, so AutoPacific will still be well represented at Detroit.

I asked each of our staff members to remind me why I should or should not be jealous of them attending instead of me.  Read below the break for their input.


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