Nissan is poised to launch a full electric vehicle, LEAF (Leading, Environmentally friendly, Affordable, Family car), in the United States that it plans to sell in very high volumes. Does the product stand up to its high volume plans?
Styling Just Short of Weird Nissan North America Director of Product Planning, Mark Perry responded to a question concerning the styling of the new Nissan LEAF as “unusual without being weird. Our stylists wanted a distinctive car but not one that was so weird looking it would put off people.” Finally, a company admits that people driving an alternative fuel vehicle want to be noticed. They want for their friends and neighbors to give them credit for being on the cutting edge, being environmentally conscious and taking an innovative risk.
Huge Pricing Incentives to Stimulate Sales Offsetting the risk is the price of the LEAF. Starting at around $32,500, early buyers qualify for a government tax credit of $7,500. If you lease the LEAF (more on that later), the tax credit goes to the lessor and effectively becomes a cap cost reduction. If you buy the LEAF, you get your tax credit the next time you file your income taxes. If you live in any one of several states, you get a tax rebate. In California, for instance, you get a $5,000 rebate – they’ll send you a check in the mail. If you are lucky enough to live in Fresno, you can get another $4,000. That brings the price of the down to around $16,000 – about the price of an equipped Versa. You end up getting the battery system, navigation system, etc essentially for FREE.