all new Mitsubishi Lancer:

2008 Mitsubishi Lancer – Game Changer


The all new Mitsubishi Lancer will be introduced at the 2007 North American International Auto Show in Detroit in January. While some of us have been lucky enough to drive the car early, Mitsu has embargoed the driving impressions until late January.

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2008 Mitsubishi Lancer Lineup at Ventura County California Press Preview

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Mitsubishi Concept X Show Car

Today, we can reveal a bit more than we could previously. We can actually show you the car. And AutoPacific and VehicleVoice staffers believe that the new Lancer could be a game changer for Mitsubishi in the USA. Mitsubishi stylists benchmarked the Mazda3 and the Alfa Romeo 156 when they began development of the new Lancer. The resulting car projects much more than simply a Mazda/Alfa clone. In fact, the Mitsubishi Concept-X show car telegraphed much of what the new Lancer looks like over a year ago.
Unique Aggressive Front Appearance
We’d describe the front end of the Lancer as very unique with a strong face that is not characteristic of small cars. Mitsubishi describes the front end with much more flowery adjectives… “A ‘shark-nosed’ front end inspired by jet fight air intakes”.
Usually small car styling wimps out to the lowest common denominator. Not the Lancer. It looks contemporary and aggressive. Nicely done. This front end style even meets the European pedestrian protection standards and does it without becoming blunt-nosed.
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From the Side, Lancer Proportions Communicate Small Car – Style Hints More Upscale
In the side view, the Lancer has a sweeping character line from front fender through the doors ending in the rear quarter. Looks a lot like the character of the Acura TL. It is in the side view where the dimensions of the car compromise its proportions. For a car with such an expressive overall style, the wheelbase looks a bit short and the decklid truncated. Not enough to neuter the image of the Lancer, but enough to reinforce that it is a Mainstream Compact Car.
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The fast backlite is a complete departure from the previous Lancer that sacrificed style for package. Here, the short wheelbase and fast backlite result in a rather small rear seat. Mitsubishi planners say the parent company wanted a smaller rear seat to maximize its competitive position in rallying. Huh?

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