The Lexus Flagship – the LS460 4-door sedan – is freshened for the 2013 model year. This comes after an all new Audi A8 in 2011, a tweaked 2012 BMW 7-Series, and the new Cadillac XTS (which may not be in this class). A major change for the Mercedes-Benz S-Class is due in early 2013 as a 2014 model year. The Jaguar XJ that was all new in 2009 as a 2010 model gets a much needed all wheel drive system for 2013.
2013 Lexus LS460 F SPORT
On Monday November 30, Audi AG revealed the all new Audi A8 flagship sedan to the world media in Miami, Florida. There were 850 journalists in attendance from the USA, Europe, South America, China, Japan, Russia… anywhere you can name.
Capping Audi’s Centennial Anniversary, the launch of the A8 is very significant to the company. The A8 is being introduced in Europe and China earlier in 2010 with the USA getting A8 in Winter 2010 or Spring 2010.
Study Team Visits USA and China The A8 has a special place in AutoPacific’s heart. In early 2006, AutoPacific hosted an Audi study team working on finalizing the concept of the A8. The team was in the USA for about three weeks. After visiting the USA, they spent a month in China where Audi outsells BMW and Mercedes-Benz by two-to-one. This group of engineers, planners, designers, financial experts and production managers were extremely enthusiastic, very knowledgeable and anxious to do what was right for the car and for Audi.
The results of their work is the all new 2011 Audi A8. Wow, what a car!
Now that I have had a chance to digest the upcoming all new Lexus LS460 I have to conclude that it will be one formidable competitor. VehicleVoice and AutoPacific analysts concur.
In an auto show season when the USA audience has the chance to see an all new (to the USA) Mercedes-Benz S-Class and Lexus LS460, there is an opportunity to do some deep soul searching about the group of flagship sedans that top the car market in the USA. We include the Audi A8, BMW 7-Series, Infiniti Q45, Jaguar XJ, Mercedes-Benz S-Class and Lexus LS in this group of excellent cars. We might reach downmarket a bit to the Acura RL and upwards a lot to the Bentley Continentals, but the key competitors are Audi, BMW, Jaguar, Lexus and Mercedes. By far, the best seller has been the Lexus capturing 27% of the class in its last full year of production.
So, why would a Japanese luxury car now be worthy of becoming the benchmark of the Premium Luxury Segment? The Lexus LS has had the corner on durability, quality and reliabiliity consistently rating higher than the German marques in AutoPacific quality and satisfaction research. In fact, in most years the Lexus LS wins AutoPacific’s prestigious Vehicle Satisfaction Award (in 2005, the Jaguar XJ won by a nose over the Lexus). So, now, the new Lexus LS may clearly establish its mainstream models as the cream of the Premium Luxury Car crop because now the car will have distinctive styling arguably on a par with the best coming from Europe. No longer can the LS be described as boring and bland.