Audi MMI:

Ford Owners Want Simpler, Easier to Use Technology

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MyFordTouch_Center StackIn AutoPacific’s annual survey of new car and light truck buyers, eleven of the top twenty vehicles whose drivers want simpler, easier to use technology are Fords or Lincolns. Six are from Toyota or Lexus. One is from Cadillac. One is from BMW. One is from Audi. If you have been paying attention to Ford’s standings in Consumer Reports ratings and other customer satisfaction measurements, you undoubtedly have heard Ford’s and Lincolns ratings have dropped precipitously since MyFord/LincolnTouch was introduced.


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2010 Audi Q7 TDI: Weight Overpowers 406 lb-ft of Torque

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As I wrote this, the Audi Q7 TDi we had been evaluating for the past week had just left. Some of us shed tears. Others did not. I am on the “did not shed tears” side of the equation and I’ll take you through my dry-eyed rationale.
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The Q7 TDi is a nicely styled, outstandingly crafted vehicle, powered by what we consider its best powertrain – the 3.0L V6 turbo diesel with 225-horsepower and 406 lb-ft of torque. Unfortunately, in the Q7, this engine has to pull 5,512 pounds (5,512 !!). Off the line at part throttle the Q7 TDi feels stuck in the sand. Once you are rolling, if you go pedal to the metal, the torque kicks in and the Q7 feels great. I guess this is something you could forgive or get used to, but out-of-the-box the Q7 feels sluggish for having so much torque.


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Audi A4 3.2 Quattro S-line – ‘Teutonically Tight’

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Finally! A formidable adversary to the BMW 3-Series. I’d call it an adversary, others may call it an antidote or a nice alternative. But what ever you call it, this Audi A4 was pretty impressive. When I think of Audi, I think of Bavaria, when I think of Bavaria I think of BMW. Some may enjoy the current generation 3-Series but I think BMW may have lost their aficionado edge. Some may even say they’ve gone off the reservation. I think the real BMW cowboys left the marque just as Bangle’s design caught on and these enthusiasts are looking for a place to hang their hat. Well, my guess is they’ll find Audi a brand that may meet their demands.
Audi is poised to make waves over the next few years. Some of those waves are going to take prospective new car owners away from BMW and into new Audi’s like this A4 3.2 Quattro.


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