AutoPacific forecast:

2015 Audi A3 – Pocket-Sized Luxury

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2015 Audi A3 Sedans Ready to GoAudi A8 in a Smaller Platform  For a car that is slightly smaller than the Honda Civic sedan and the Ford Focus sedan, the designed-for-America (and China) 2015 Audi A3 sedan comes across as a premium piece.  The A3 previously was a slow selling hatchback.  Now adding the three-box notchback with a trunk bodystyle Audi can substantially broaden its appeal in the USA.  For decades, American buyers have perceived hatchbacks to have less safety (less rear crash protection – a perception) and less security (from bad guys seeing into the cargo area and stealing what is there).  The sedan clears those negative perceptions and gives Audi a strong platform to build the bottom end of its brand.


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