AutoPacific IVA:

AutoPacific’s 2013 Ideal Vehicle Awards Are In – Trucks

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Background of AutoPacific’s IVAs:  AutoPacific’s Ideal Vehicle Awards for 2o13 are given to brands and vehicles that best meet the expectations of their buyers.  The person driving the truck does not want it to be bigger or more powerful or have better info/entertainment systems.  Based on the results of over 52,000 respondents, the IVAs are owner-based awards that can serve to give truck buyers an idea of how well manufacturers have designed vehicles with their customers in mind.

As you read through the brief descriptions of the winners’ results you will notice some similarities where owners of most vehicles want change. Visibility  Among all trucks about 22% of owners want better driver’s seat visibility.  Roominess  About 19% of truck owners want more passenger roominess than now.  Power vs Fuel Economy  Even when talking about today’s high gas prices, truck owners want good power and acceleration.  About 21% want more power and acceleration and only 9% of the respondents would sacrifice power and acceleration for better fuel economy.  Ingress/Egress  About 19% of all truck owners want their vehicles to be easier to get in and out of.  Info/Entertainment Technology  Design of the info/entertainment technology is one of the most hotly contested areas of vehicle design today.  Some manufacturers have a good handle on this, but 22% of truck owners want more info/entertainment technology than they have now.  These folks are offset by 14% who want their info/entertainment technology to be easier to use.

With that preamble in mind, here are the Ideal Vehicle Award winners for trucks  for 2013…


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Audi A4 – Most Ideal Aspirational Luxury Car

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AutoPacific’s Ideal Vehicle Award (IVA) recognizes the vehicle that best hits the target its buyers demand.  Winning an IVA shows the product planners, engineers and designers of the manufacturer understand what their target customers want and have created the vehicle to best meet their demands.

Audi Sweeps Category for IVA Win: The 2012 Audi A4 comes closest to the ideal of any Aspirational Luxury Car.  In fact, each Audi entry in this class was at the top – A4, A5 and A6.  The A4 is 51 rating points higher than the A5 coupe and 64 points higher than the A6.  Having eighty-percent or more of owners rating a characteristic ideal is outstanding.  Getting a score of ninety-percent is even more impressive.  Ninety-percent or more of A4 owners rate these characteristics ideal:  exterior size, interior lighting, wheels and tires, driver’s seat comfort, ride and handling.  Eighty-percent or more of A4 owners find these additional characteristics ideal:  driver’s seat visibility, cargo space, exterior styling and safety features.

A Few Shortfalls – Power, Package, Infotainment: A quarter of A4 owners want more power and acceleration – only a few would trade off power and acceleration for more gas mileage.  The A4 is a personal-sized sport sedan.  This means tight seating for some and about 23% of A4 owners would like more passenger room than they have in the 2012 model.  About 21% would like the A4 to be easier to get into and out of.  While exterior styling is ideal for 81% of owners, the other 19% want more daring styling.  About 22% of Audi A4 owners want more or better infotainment technology

You can find an Autobytel review of this IVA award winner at  http://www.autobytel.com/auto-news/awards/consumer-s-ideal-cars-revealed-in-2012-iva-awards-112116/

For a complete summary of all AutoPacific 2012 Ideal Vehicle Award results contact karin.turner@vehiclevoice.com and title your email “IVA Results”.  A copy of the results will be emailed to you within 48-hours.


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2009 Lincoln Navigator Wins AutoPacific 2009 Ideal Vehicle Award

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09Navi_L_7-8Frnt_HR_IVA.jpg“Lincoln started the Luxury Sport Utility category in 1997 with the launch of the first-generation Navigator. The current Navigator’s 2009 AutoPacific Ideal Vehicle Award win shows that Lincoln has continued to learn what their buyers want and are delivering it,” said George Peterson, president of AutoPacific, Inc. “In a product segment where buyers value size, glitz and function, Navigator excels.” Areas in which the Navigator scored particularly well include:
* Ease of entry/egress
* Handling
* Exterior styling


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2009 Toyota Venza Wins AutoPacific 2009 Ideal Vehicle Award

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2009_Toyota_Venza_IVA.jpg“The all-new Toyota Venza delivers what its owners want, earning AutoPacific’s 2009 Ideal Vehicle Award for Premium Mid-Size Crossover SUVs. In fact, Venza owners give Venza eight of fifteen possible best-in-class ratings, the highest of any vehicle in this research,” said George Peterson, president of AutoPacific, Inc. “Toyota designed a very different vehicle with the Venza. It is a large, five-passenger Crossover targeted at maturing Baby Boomers. Clearly Toyota identified a lucrative target and hit it in the bulls-eye.” Leading Venza attributes include:
* Exterior size
* Passenger room
* Ease of entry/egress
* Cargo space
* Exterior styling
* Handling
* Power and acceleration
* Safety features


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2009 BMW X5 Wins AutoPacific 2009 Ideal Vehicle Award

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“BMW X5’s win of AutoPacific’s 2009 Ideal Vehicle Award shows that BMW understands what an American Luxury Crossover SUV buyer wants, and has delivered it. X5 owners rated the X5 best in class in five of fifteen categories and competitive in the remainder,” said George Peterson, president of AutoPacific, Inc. “In a product segment where buyers value image, luxury features, great ride and handling in an efficient package, X5 delivers the goods.” Top-rated X5 attributes include:
BMW_X5_IVA.jpg* Handling
* Ride
* Exterior size
* Cargo room


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2009 Volkswagen Jetta Wins AutoPacific 2009 Ideal Vehicle Award

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“Volkswagen Jetta wins AutoPacific’s 2009 Ideal Vehicle Award, which demonstrates that Volkswagen has designed its Mid-Size Car to be ideal for its buyers. Volkswagen clearly understands what these buyers want and have delivered,” said George Peterson, president of AutoPacific, Inc. “In a product segment where owners value an efficient size with good cargo space and good ride, Volkswagen understands the buyer and knows how to provide a car that fits the bill – the Jetta. Jetta owners are also most likely to recommend their car to a friend or relative than any other vehicle in its class.” Some of those leading characteristics include:
* Exterior Size
* Cargo Space
* Ride
* Safety Features
* Ingress/Egress
09JettaTDI_01_hr_IVA.jpg


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2009 Saturn Aura Wins AutoPacific 2009 Ideal Vehicle Award

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SatAura_IVA.jpgThe Saturn Aura wins AutoPacific’s 2009 Ideal Vehicle Award for the Premium Mid-Size Car segment with a solid showing across the board. “The Aura owners’ ratings show that Aura has been designed to meet and exceed their needs,” said George Peterson, president of AutoPacific, Inc. “In one of the largest and most important product segments, Aura’s win shows that Saturn targeted the right buyers when developing this car.” Attributes where owners of the Aura concluded it is a clear leader include:
* Exterior Styling
* Ride and Handling
* Exterior Size


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2009 Porsche 911 Wins AutoPacific 2009 Ideal Vehicle Award

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2009_Porsche911_IVA.jpg“Porsche 911’s winning AutoPacific’s 2009 Ideal Vehicle Award in the Sports Car class shows that Porsche clearly understands what the 911 owner wants. Porsche has been evolving the 911 for decades and understands the category better than any other,” said George Peterson, president of AutoPacific, Inc. “In a product segment where image often trumps function, the 911 excels with a great combination of function and flash. And we can’t forget that the 911 also won AutoPacific’s 2009 Vehicle Satisfaction Award. Winning both awards in a year is an outstanding achievement.” Some of the ideal attributes contributing to the win include:
* Exterior Size
* Visibility
* Handling
* Power and Acceleration
* Ingress/Egress


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2009 MINI Cooper Wins AutoPacific 2009 Ideal Vehicle Award

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MINICooper_IVA.jpg“The MINI Cooper wins AutoPacific’s 2009 Ideal Vehicle Award for the Image Compact Car class. An Image Compact Car isn’t about pure functionality, but owners of the new MINI clearly value the design excellence of the car,” said George Peterson, president of AutoPacific, Inc. “Mini provides the cute head-turning styling, crisp handling and fun-to-drive power that its owners value highly. Mini clearly understood what their owners wanted when they designed the new Cooper.” Areas in which the MINI Cooper led the segment include:
* Exterior Styling
* Handling
* Power and Acceleration
* Safety Features


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2009 Lexus LS Wins AutoPacific 2009 Ideal Vehicle Award

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2009_LexusLS460L_IVA.jpg“Lexus LS’ win of AutoPacific’s 2009 Ideal Vehicle Award for Premium Luxury Cars, combined with its win of the 2009 Vehicle Satisfaction Award, put the LS in a class of its own,” said George Peterson, president of AutoPacific, Inc. “Lexus LS owners are very satisfied with their vehicles and it is clear that Lexus designed and built a vehicle finely tuned to its target buyers.” In a third measure of excellence, the Lexus LS was most highly recommended by its owners in the Premium Luxury Car class. Owners consider the LS as having near ideal:
* Exterior Size
* Level of Technology
* Interior Storage


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