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Cadillac Elmiraj Concept – Build It!

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Hollywood Design  Cadillac’s Hollywood-designed deep blue Elmiraj coupe was dramatically unveiled at Clint Eastwood’s Tahama Golf Resort during the 2013 Pebble Beach automotive week.  Cadillac and General Motors management is coy when asked if they will build the Cadillac Elmiraj concept coupe. To a person, journalists who were at the unveiling want to believe Cadillac can find the means to build this car.  If Cadillac were given the green light to build Elmiraj, Cadillac management says they could have it in production in about two years.Cadillac Elmiraj Concept


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Audi S7 Beautiful, but Difficult to Drive Smoothly

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We began this year with a string of new high performance Audi sedans – S6, S7 and S8.  We have not gotten to the S8 yet, but the S6 and S7 are pretty similar cars so lets concentrate on the S7 fastback.  Think of the A7/S7 as Audi’s answer to the Mercedes CLS and the BMW 6-Series Grand Coupe.  The S7 is a four-door coupe with a very fast backlite and large rear hatch.  Opening the rear hatch reveals a huge rear cargo area.  While the S7 has a very sporty profile, its design has sacrificed ingress/egress in the front and especially rear seats.  The style limits rear seat headroom and the legroom in the rear is also down a bit from the three box S6 sedan.

Interior Par for the course, the S7’s sport interior is special with great attention to detail, great fit and finish and a very upscale ambiance.

No Fingerprints, Please Audi ‘s multi media interface (MMI) continues with controls on the center console not a touchscreen.  The Audi MMI is easy to use and somewhat intuitive once you have used it a few times, but it would fail the rental car test (unfamiliar car in a rental car lot at midnight in the driving rain).  Unlike its brethren Volkswagen and Porsche that now use touchscreens, Audi has stayed away from them because fingerprints on the screen are unsightly.

Get the Comfort Seat Package In the S7, the black and lunar silver interior is tasteful, but the seat bolsters are too aggressive for casual driving.  At this price, the seats in the S7 should have power adjustable cushion and back bolsters so you can have either a very supportive seat that you fit snugly in or a wide open seat that lets you move around however you want to.  Sure the “S cars” are sport performance models, but at $94,570 for the S7, there should be loads of comfort as well.  Recognizing this, Audi offers a comfort seat option for $1,950 that provide heating, cooling, massage and memory functions.  Unfortunately, the comfort seats are available only in black Valcona leather not the silver/white leather in the evaluation S7.

Featherlight Toe on the Accelerator But the sport seats weren’t the only thing that presented a problem.  The S-Cars are powered by a 420-horsepower 4.0L V8 with twin turbochargers and cylinder on demand.  Mated to a 7-speed automatic transmission and Audi’s great Quattro all wheel drive system, this car should be a real pleasure to drive.  Lots of horsepower and torque.  Effortless V8 with turbos!  Wow.  But it isn’t a pleasure to drive.  Tip-in the accelerator and there is a hesitation that makes you shy about merging into traffic from a stop unless you stomp on it.  Maybe it’s the performance setting in the MMI?  Comfort?  The same.  Auto?  The same.  Dynamic?  The same… even worse.  Once you get the S7 rolling, it is delightful.  The throaty rumble of the engine is joyous.  But getting up to speed takes a featherlight touch of the toe to do smoothly.

So, the S7 is really for a person who wants upscale coupe styling and a lot of power.  It’s not for a person who needs to provide rear seat space or comfort.  The S7 is a car that turns heads and likes to be driven at speed, but it is a touchy low speed cruiser.


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