So, by now you’ve seen BMW’s GINA concept car. (And if you haven’t, jeez I have to do everything around here.) Opinions here at VehicleVoice World Internet Headquarters and House of Waffles are sharply divided: Steph thinks it’s intriguing, and I think it hungers for human souls.
We were going to argue about it – you may not have noticed, but I’m only happy when I’m in a quarrel – but then I realized, “Wait, this is just what BMW wants us to do!” Because GINA isn’t so much as a car as a Rorschach test made from an umbrella frame and an old swimsuit.
Work with me here.
GINA: The blank slate upon which the observer inscribes her insecurities.