Buick LaCrosse:

2010 Buick LaCrosse Finds a Sweet Spot


Bui_10_LaCrosseCXS_3a.jpgWe recently spent a morning with Buick LaCrosse, the star of the Buick showroom for 2010MY. You know by now that Buick is one of the four core brands that GM retained post-bankruptcy. Wildly successful in China, the brand has challenges in the States, evidenced by Chevrolet Camaro outselling the entire brand in June 2009– an atypically high month for Camaro that also speaks to the sad shape of Buick sales today.
Buick needs to connect with buyers who have not hit exit-level, and they know it. Based on our first drive, the 2010 LaCrosse has product credibility to build on the success Enclave started. As Buick navigates a renaissance inspired by Cadillac’s success, the LaCrosse is a strong, firm step forward.

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2005 Nissan Altima Ties With Buick LaCrosse for AutoPacific Premium Mid-Size Vehicle Satisfaction Award

Nissan Altima and Buick LaCrosse Tie for AutoPacific 2005 Premium Mid-Size Car Vehicle Satisfaction Award

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“Altima achieves class-leading performance in 2005 with a substantial upgrade to its interior finally complementing its outstanding exterior styling and powertrains. Now built in two plants, Smyrna, Tennessee (alongside Maxima) and Canton, Mississippi, Altima provides its owners a combination of style, size and performance that others in its class do not match. Think of Altima as an American-designed, American-made, Japanese brand Premium Mid-Size Car. Altima caters to owners wanting distinctive styling and driving enthusiasm.”
“The all-new Buick LaCrosse has what it takes to satisfy Buick owners demanding efficiently sized, affordably priced transportation. LaCrosse has a combination of new styling, generous interior space, driving ease and brand image that Buick owners have come to expect. LaCrosse – clearly a Buick owners have embraced. LaCrosse is American through and through delivering size and comfort to discerning buyers of American Premium Mid-Size Cars.”

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