Toyota Joins NASCAR NEXTEL Cup and Busch Racing Series in 2007
Back in 2004 when Toyota announced its participation in the NASCAR Craftsman Truck Series with the Tundra, speculation started about whether the company would go for the NASCAR NEXTEL Cup. As of January 2006, three teams have signed up to race Camry sedans in the 2007 NEXTEL Cup series (Bill Davis Racing, Michael Waltrip Racing, and newcomer-to-NASCAR Team Red Bull). Busch teams have not been announced. Toyota’s website for NASCAR_2007 says “This Year Will go Very Fast.”
The Camry has held the best-selling car slot for the past four years (and eight of the past nine). It has long stood for dependable, reliable transportation, but not inspired emotion or passion. Racing the Camry on Sunday is more about generating excitement for Camry and Toyota brands than about direct increases in sales on Monday. Toyota’s involvement in NASCAR will not convert a deeply pro-American buyer into a Camry owner. Nothing will do that. But it can give Camry owners something to be proud of on NASCAR race days and may attract some with less-idealistic reasons for not having considered a Camry.