“In a closely fought battle, the Cadillac Escalade wins the 2009 Motorist Choice Award for Luxury Sport Utility segment-again. Cadillac style, expressed by exterior and interior styling as well as image, resonates with these buyer; satisfaction with Power and Acceleration helped secure the win.” — AutoPacific
“The Cadillac Escalade has best-in-segment maintenance costs and was ranked first in the AutoPacific survey.” — IntelliChoice
Owner Satisfaction Highlights
* Brand reputation, Vehicle Reputation and Image
* Exterior and Interior Appearance
* Ride, Handing and Braking
* Overall Quality, Reliability and Dependability
* Safety Features (and large size) give Escalade owners a strong feeling of safety while driving
* Lowest Maintenance Costs
* Better than Expected Insurance Costs
The Cadillac Escalade dominates the Luxury Sport Utility segment with top-of-the-segment scores in no fewer than 30 of 48 attributes. The Escalade, also a 2008 winner, comes out on top despite tough domestic and import brand competition. Leading Escalade attributes include:
• Brand reputation, vehicle reputation and image
• Exterior and interior appearance
• Dynamic characteristics including ride, handing and braking
• Quality, reliability and dependability
• Safety features (and large size) give Escalade owners a strong feeling of safety while driving
AutoPacific’s 2008 Vehicle Satisfaction Awards results are in. AutoPacific’s awards collect the opinions of OWNERS. There is no subjectivity added by AutoPacific at all.
Truck-Based Traditional SUVs Most Satisfying
As usual, there are expected winners and unexpected losers, but let’s take a look at some overall results that will surprise many of you.
The vehicle type with the highest Vehicle Satisfaction Score is the Traditional Sport Utility Vehicle category. These are truck-based SUVs like the Cadillac Escalade
, Toyota Sequoia
, Ford Explorer
, Toyota 4Runner
, Kia Sorento
, HUMMER H3
and Toyota FJ Cruiser
. In fact, the Toyota Sequoia was the top scoring vehicle – car or truck – in AutoPacific’s 2008 Vehicle Satisfaction results.
Car-Based Crossover SUVs More Satisfying than Cars, Minivans, Pickups
The second highest scoring category was the Crossover Sport Utility Vehicle category. These are car-based SUVs like the Audi Q7
, BMW X3
, Acura RDX
, Buick Enclave
, GMC Acadia
, Hyundai Veracruz
, Suzuki XL-7
, Ford Edge
, Saturn Vue
, Toyota RAV4
and Nissan Rogue
. Crossovers are the response by the automakers to make more user-friendly SUVs and in 2006 Crossover SUVs began outselling Traditional SUVs… a trend that will not be reversed.
Rated substantially behind SUVs are Cars, Minivans and Pickups.
Clearly, even in times of high and increasing fuel prices, SUVs are here to stay. Their Swiss Army Knife utility guarantees they will be a central part of a high many family fleets in the future. The continuing jihad against SUVs has failed again!
The reigning king of the Luxury SUV hill is probably the Range Rover. High priced at $77,175. Features most couldn’t conceive of in an off-road environment. Extremely competent off road. The top of the Land Rover line has established a tremendous reputation and following as THE aspirational Luxury SUV. Range Rover is not the best selling Luxury SUV, but it casts a wide shadow. And has since the early 1970s. VehicleVoice was on hand at The Grand Del Mar Hotel for the media preview of the Lexus LX570. Priced at $73,800, LX570 undercuts the Rangie, but is no less competent.
LX570 – 3rd Generation Lexus LX
Lexus entered the upper end of the Luxury SUV market in 1996 with a facelifted and upgraded Toyota Land Cruiser – the Lexus LX450. The 1st Gen LX was replaced in 1999 by the LX470 which was freshened in 2002 and 2005. So, after a ten year run, it is time for Lexus to bring its latest LX to the market – the LX570.
The first two LX generations did not set the world on fire from a sales standpoint. They were functional-looking SUVs loaded with features. Not head-turners. Not something to make your blood rush. They did, however, bring a very interesting clientele to Lexus. Younger, highly affluent, not wanting to make a strong statement with their vehicle. Confident, not having to show off their wealth. The 3rd Gen LX follows the same formula and hopes to attract the same type of buyer for slightly under 10,000 units per year or 3.5 LX570s per month for each of Lexus’ 223 dealers.
You could tell from the smiles on the faces of the suits from Cadillac that they had just come from something special. The Cadillac Escalade had just won the Playboy 2007 Car of the Year Award. Jim Taylor, Cadillac General Manager was lugging around a golden trophy with a totally blinged-out Playboy bunny glued to it and a discreet plaque proclaiming Escalade’s win.
Playboy Magazine has just named their 2007 Cars of the Year
. Included in this year’s list were:
Playboy 2007 Car of the Year –
BMW Z4 M
Best SUV –
Best Sports Coupe –
Porsche 911 Carrera
Best Bang for the Buck –
Ford Mustang Shelby GT 500
The Al Gore Special –
Best Two-Way Player –
Best Pickup –
Best Cross Dresser –
Best Roadster –
Saturn Sky Red Line
Oh yeah, about the presentations. Apparently, a hostess Playmate gave the executives a tour around the Playboy Mansion. A former Playmate, the young lady was extremely well spoken, knew her stuff and presented Playboy in a very favorable light. What I’m saying is that she wasn’t the airhead blonde bimbette that may have been expected at Playboy.
Cadillac is hoping the 2007 Escalade is act two in the sales success the first Escalade enjoyed. We had a chance to take a brand-spanking-new GM Bling-Box up the coast and back down again to see how close to hitting the mark they might be.
At first glance, the new Escalade is indeed an improvement upon the previous iteration. The interior is gorgeous and the exterior stance is powerful, masculine, and very street-hip. There is no way to avoid noticing this SUV, on the road, in a parking space, wherever. It is a moving personality statement – and whereas the H2 is about brawn, the Cadillac seems to add “class” to the equation.
New York Show is Backdrop for Reveal
Volvo‘s current XC90 was introduced for the 2003 model year, and is due for a bit of a refresh. As the U.S. accounts for about 50 percent of all XC90s sold, it is no surprise that the minor change for 2007 model year was introduced at the 2006 New York auto show. Brought to you by AutoPacific and VehicleVoice, below is a first review of the changes, complete with before and after photos.
Among the most significant aspects of the update, which include some new safety features as well, is an all-new 232HP 3.2L in-line six-cylinder engine to slot between the 208HP 2.5L turbocharged I5 and the 315HP V8. The new six launches in the S80, though quickly followed by installation in the XC90, and is mated to a six-speed automatic transmission. The new engine will figure prominently in Volvo’s range over the next several years.
With Ford and GM easily dominating the full-size SUV segment and both companies offering heavily revised and improved entries for the 2007 model year, it is a good time to be a large-SUV buyer. Beyond the updates to Expedition and the GM lineup (GMC Yukon/Yukon XL, Cadillac Escalade and Escalade ESV, Chevrolet Tahoe and Suburban), Chrysler joins the fray with the Aspen and change is in the wind for the Toyota Sequoia soon as well. Though the sheer number of people buying full-size SUVs is shrinking in the current climate of fuel-cost concerns and an uncertain economy, there are still customers whose lives demand the level of utility that can only be found in a vehicle this large, and these buyers have lots of new toys to pick from this fall.
Ford has released much of the information on the new Expedition, which reaches showrooms in fall 2006 in two lengths. With the 2007MY, Ford buyers can go from Escape to Edge to Explorer to Expedition to Expedition XL in their search for their own “just right” sized SUV.
contributor and AutoPacific
president George Peterson has had considerable experience with the Ford Expedition, having leased four in a row until he decided he was in a rut. Will the new Expedition be enough of a change to get him out of his CAR and back into an SUV? Time will tell.
Our First Video Podcast!
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Want to see the brand new 2007 Cadillac Escalade? Through our exclusive video tour, we show you every inch and nook and cranny.
Also in this episode, learn from our resident expert how the Escalade was born and evolved into the super lux SUV it is today. And finally, we include a stop at the VIP Auto Fashion Show at the Anaheim Convention Center where we asked other car enthusiasts “What’s Your Dream Car. The answers might surprise you.
Crossover SUVs will outsell Traditional truck-based SUVs beginning in 2006. This forecast comes from George Pipas, Ford’s Manager of Sales Analysis and Reporting in a presentation in Long Beach, CA on December 12, 2005. Refer to the VehicleVoice Blog on December 8 citing a USA Today article on similar observations.
A Few Comments on What a Crossover SUV Is
Pipas’ analysis charts the meteoric rise of Traditional SUVs during the 1990s and the similarly meteoric rise of Crossover SUVs since 1996 when the first crossovers – the Honda CR-V and Toyota RAV4 – were introduced. Of course, defining SUV categories is getting murkier and murkier. VehicleVoice (http://www.vehiclevoice.com) and AutoPacific (http://www.autopacific.com) have used the “at-a-glance” rule to define SUVs. If you can, at-a-glance, tell that a vehicle is an SUV, then by golly it is an SUV. In this way you are not confused about whether it is car-based or truck-based. (Pipas contends that only about 70% of Crossover SUVs meet this at-a-glance requirement with 30% easily confused as cars, hatchbacks, or wagons.)
Traditional SUV 2007 Cadillac Escalade – Category Expected to Decline as a Percentage of Overall SUV Universe
The auto industry thinks differently and often gets caught up in definition problems. They have variously called car-based SUVs “hybrids” (a term since adopted by gasoline-electric ‘hybrid’ powerplants) or “crossovers”. In our research, we have found that folks really have not yet adopted the crossover term and still like to refer to SUVs as SUVs. But enough about splitting hairs about what is a crossover and what is not.