Cadillac:

2017 Lincoln Continental Replaces Lackluster MKS

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2016 Lincoln MKS

Source: teucy.com – 2016 Lincoln MKS

2017-lincoln-continental                                                      Source:  Lincoln.com – 2017 Lincoln Continental

The Lincoln MKS luxury sedan has not been an overwhelming success. Year to date through November 2016, the MKS sold less than 5,000 units. Lincoln dealers must be breathing a sigh of relief as its replacement, the all-new 2017 Lincoln Continental, arrives at their dealerships. Already in 2016, the Continental has sold almost 3,500 units. The Continental is also out-selling the all-new 2017 Cadillac CT6. While the early sales results are promising, let’s see if the new Continental is an improvement over its predecessor.

Each year, AutoPacific surveys new car and light truck buyers to determine what changes they want in their vehicle. It is particularly interesting to compare the changes that owners want to their vehicle when it is just about to be replaced by the next generation. In this case we will compare the 2016 Lincoln MKS with the MKS’ competitive set (Cadillac XTS, BMW 5-Series, Acura RLX, Audi A6, etc. – $50,000 to $70,000 mid-size luxury sedans). We will also provide AutoPacific’s evaluation of how much the 2017 Lincoln Continental will move the needle.

It becomes immediately obvious, however, that the owners of the MKS are much more traditional in their desires than the likely buyers of the all-new Continental. Compared with the competitive set, MKS owners are ten years older, less likely to be college educated and earn $50,000 less. About 76% of MKS owners are retired compared with 38% of the competitive set.

AutoPacific’s research shows that over 20% of MKS owners want more safety features (40%), technology that is easier to use (36%), better driver’s seat visibility (36%), more distinctive styling (34%), better ease of getting in and out (31%), improved roominess (27%) and better driver’s seat comfort (23%). AutoPacific’s assessment of the all-new 2017 Lincoln Continental is that the new car will substantially improve the results for the car over the MKS. We predict that the owners of the 2017 Lincoln Continental will be a very satisfied bunch.

Here are the results of the major areas MKS owners want improved and our take on Continental compared with the outgoing MKS and its competitive set:

Source: AutoPacific - Changes Owners Want to 2016 Lincoln MKS

Source: AutoPacific – Changes Owners Want to 2016 Lincoln MKS

Safety Features: 40% of MKS owners want more safety features than now compared for 27% of the competitive set. The outgoing car has blind spot monitoring, adaptive cruise control and lane departure assist available in an expensive technology package. The 2017 Lincoln Continental has the totally modern driver assistance suite available as well, but the features are more seamless in the new car and are available as a $3,100 Technology Package on the $54,000 Reserve model. This package includes: 360-degree camera, Active park assist, Lane-Keeping System, Lane-Keeping alert, Lane-Keeping aid, Driver Alert System, Adaptive cruise control, Pre-Collision assist with Pedestrian Detection, Collision warning, Brake support, Active braking, Auto-dimming rearview mirror, Rain-sensing wipers and Windshield wiper de-icer. Unfortunately, the totally cool LED headlamps are only available as part of a $5,000 Luxury Package that also includes the $1,130 REVEL sound system. Egads! Does this mean the LED headlamps are $3,870?

Technology: As with many vehicles these days, technology is a love it/hate it affair. Compared with the competitive set, the older Lincoln MKS buyer is much more likely to want technology that is easier to use (36% compared with 18%). The MKS uses Lincoln’s much-maligned MyLincoln Touch infotainment system that was glitchy and difficult to use. The 2017 Lincoln Continental uses the new Sync 3 system that is much easier to use and has includes Apple CarPlay and AndroidAuto. The new system is much more intuitive, faster, and seems more stable. We wish Lincoln had adopted a larger center stack screen mounted higher in the center of the vehicle. Also, the gray tones Lincoln uses in its graphics are difficult to see because the contrast is subtle. It would be much more satisfying if more vivid colors were used.

The Continental’s instrument cluster is reconfigurable and can provide an overwhelming amount of information or a very simple amount of data. AutoPacific’s complaint with the instrument cluster is that it cannot be made bright enough to see clearly on days with heavy sun loads.

Driver’s Seat Visibility: About 36% of MKS owners want better driver’s seat visibility compared with 22% for the competitive set. The 2017 Lincoln Continental has good forward visibility, but the visibility to the sides is restricted by the high passenger seat back and headrest and the rear sail panel. The backlite is relatively high and rear seat headrests restrict visibility. The Continental is likely competitive, but not better than its competitors.

Styling: About a third of MKS owners want more distinctive styling. Only about 20% of the competitive set want more distinctive styling. While some criticize the 2017 Lincoln Continental as looking too much like the Bentley Flying Spur, the Lincoln certainly has more presence than its predecessor. We believe the 2017 Continental will be judged as distinctive or more distinctive than its facing competition in next year’s research.

Ease of Getting In and Out: As a person gets older flexibility becomes a challenge. About 31% of the older MKS buyers want the car to be easier to get in and out of. This compares with 23% of the competitive set. The new 2017 Lincoln Continental has a very fast A-Pillar which could interfere with head clearance when getting into the vehicle. The A-Pillar is pushed forward enough that this should not be a problem with the new car. Continental is at least on a par with its competitive set.

Roominess: About 27% of MKS owners want more passenger roominess compared with 22% of the competitive set. The 2017 Lincoln Continental has a very spacious seating package. Its rear seat is very luxurious and accommodating especially with the $4,300 Rear Seat Package. Since Lincoln is making a concerted effort to sell the Continental in China where it likely will be driven by a chauffeur instead of the owner, the Rear Seat Package is very important. Cosseting the Chinese CEO in the rear seat is what this package is designed to do. Overall, the 2017 Lincoln Continental is more than competitive in terms of passenger roominess.

Driver’s Seat Comfort: About 23% of MKS owners want a more relaxed driver’s seat compared with 10% of the competitive set. The 2017 Lincoln Continental evaluated by AutoPacific had Lincoln’s 30-way power seats. Like many features with multiple adjustments, you can adjust it to any position but great. Several AutoPacific staffers loved the adjustability of the seats and especially the adjustable left and right leg thigh support. Starting with the default position may be result in the best overall seat feel. The new Continental’s seat firmness may be a bit too stiff for the traditional Lincoln buyer.

Engine Power: While MKS owners do not particularly want more power or better fuel economy, the 2017 Lincoln Continental is available with powertrain selections that would satisfy almost any type of driver. The base engine is a 305-horsepower 3.7L double overhead cam V6. The mid-level engine is a 335-horsepower 2.7L turbo V6. The top engine is a 400-horsepower 3.0L twin turbo V6. For a company that used to provide only one engine per vehicle, the choices offered are excellent. Driving the all-wheel drive 400-horsepower Continental can be an exhilarating experience.

 

 


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Fun Controversy Around Cadillac Poolside Advert

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Brilliant Ad – Controversy Worth its Weight In Gold  Cadillac, once the Standard of the World, has aired an outstanding ad for the Cadillac brand and the Cadillac ELR electric coupe.  It was first shown on the American broadcast for the Sochi Winter Olympics and more recently for the Oscars that aired on Sunday, March 2.  And what a controversy has ensued.  Cadillac’s agency Rogue created the Cadillac Poolside ad to espouse unbridled American confidence and showcase what Cadillac stands for.  In the process, the spot has left leaners and right leaners sniping against each other on numerous websites.  On Thursday, March 6, arch-conservative pundit Rush Limbaugh (click on the link to be taken to the transcript of the Limbaugh show about the Cadillac ad)  devoted the top of his second hour to the controversy the ad has created.  The Cadillac Poolside ad pushed a button that allowed Limbaugh to rant for about a half hour.


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Lincoln Black Label – Top Level Trim Does Not Make a Flagship

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I have to admit that I’m rooting for Lincoln.  I used to work there and the Lincolns were “my” cars – Lincoln Continental Town Car, Lincoln Continental Town Coupe (yep, there was a Town Coupe in 1981), (eh hem, the Granada/Monarch-based Lincoln Versailles dubbed the “Mini Mark”), the Fox-based Lincoln Continental, and the Lincoln Continental Mark VI Coupe and Mark VI 4-door.


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2012 Cadillac SRX Most Satisfying Luxury Crossover SUV

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Best In Class 2012 Luxury Crossover SUV:  Cadillac SRX

2012 Cadillac SRX Winner of AutoPacific's 2012 Vehicle Satisfaction Award

The Luxury Crossover SUV category is a very diverse segment with several very competitive entries.  Owners of the 2012 Cadillac SRX give the vehicle sufficient scores in importance and satisfaction to win the segment with only six top ratings among forty-eight characteristics measured in AutoPacific’s 2012 Vehicle Satisfaction Award research.   The SRX gets top marks for:  Brand of Audio System, Tire Brand/Size/Appearance, Wheel Size and Style, Dealership Experience, Price and Advanced Powertrain Technology. With a possible high score of 5.0 rating points for each attribute, a rating of 4.6 or higher can be considered to be very good.  SRX owners give the crossover SUV scores of 4.6 or higher in: Overall Satisfaction, Image, Vehicle’s Reputation, Brand’s Reputation, Exterior Color, Exterior Styling, Interior Styling, Handling, Fun to Drive, Reliability, Brand of Audio System, Dealership Experience, Feeling Safe While Driving, and Overall Quality.  Owners are least satisfied with five of SRX characteristics giving them a satisfaction rating of less than 4.0 satisfaction points:  Fuel Economy, Range, Visibility, Environmental Friendliness, and Recyclability.


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2011 Cadillac Escalade: What Makes for an Award Winner?

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AutoPacific, as a well-respected automotive research firm, uses the voice of real consumers like you, the VehicleVoice panel member, to help automakers make the best possible cars and trucks.  The data that we collect also helps identify what vehicles are most satisfying to their owners, as well as being the closest to their owners’ ideals.  Hence, each year we publish our annual list of AutoPacific Vehicle Satisfaction Award (VSA) winners (most satisfying vehicles in their segments, as rated by owners) and AutoPacific Ideal Vehicle Award (IVA) winners (closest to their owners’ ideals).  These awards highlight what the best vehicles are doing right as reported by their owners, and can serve as a tool to you as the consumer in finding a vehicle that you will be extremely happy with for many years.  Despite the vitriolic rants of the angry and ill-informed, we simply report on what you as the consumer tell us.


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Cadillac Escalade Wins AutoPacific Ideal Vehicle Award for Luxury SUVs

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The Cadillac Escalade is the top ranked Premium SUV in AutoPacific’s 2011 Ideal Vehicle Research.  As the class winner, Escalade owners identify few things they would want changed.  Even the most technology-laden vehicles still have their owners wanting more.  About 30% of Escalade owners want more infotainment technology.  They also want better interior storage and, believe it or not, more cargo space and passenger room.  They most like its size, seat comfort and wheels.  Escalade wins its class over second place Land Rover LR4.    


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2011 Cadillac CTS-V Wagon: Yes, I’ll Take it Over an Aston

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At first glance, I’m one of those people whose lifestyle is what automotive marketers would deem perfect for a crossover SUV.  I love outdoors activities and often carry a surfboard in my vehicle.  And I have a baby.  Thing is, I also want my vehicle to handle.  I love attacking apexes.  I like sitting low inside a vehicle and feeling connected to the road.  In other words, I love to drive.  That’s why I’m a wagon kind of a guy.  SUVs will carry stuff, but they are rarely optimized for an engaging drive.  Wagons are the perfect sort of vehicle for people who haul things and haul butt.


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2011 Cadillac SRX: A Star in an Increasingly Crowded Class

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Ever since the Lexus RX300 first hit the streets thirteen (!) years ago, the sensibly-sized luxury crossover has been hugely desirable among the upwardly mobile.  Over time, the segment has grown by leaps and bounds, not just in terms of sales but more recently in terms of the sheer number of players.  Over the past couple years, the Europeans joined the fray with the Mercedes-Benz GLK, Audi Q5, and Volvo XC60.  And last year, Cadillac ditched the slow-selling and somewhat cumbersome three-row SRX with the smaller and more pert SRX seen here.  Wait a minute, don’t we Americans always want bigger?  What’s the deal here?


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Cadillac Wins AutoPacific 2010 Vehicle Satisfaction Award As Top Brand

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CadillacLogo2010.jpgCadillac’s owners’ cumulative scores for each Cadillac model in AutoPacific’s 2010 Vehicle Satisfaction research have given Cadillac a win in the race to be best brand overall. Cadillac outpoints Lexus, Mercedes-Benz, Lincoln and Buick (top Popular Brand). This is Cadillac’s seventh win in the past eleven years. Winning so often is testament that Cadillac is selling to buyers who really appreciate their vehicles.
The Cadillac Escalade Luxury Sport Utility Vehicle is the only Cadillac winning its class outright, but the CTS, the STS, the DTS and the SRX scored well enough to move Cadillac into overall leadership.
For a complete list of winners and description of the Awards, click here.


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Autopacific Announces 2010 Vehicle Satisfaction Awards

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AutoPacVSAlogo10.jpgNational Survey Reveals Cadillac as Top Premium Brand, Buick as Top Popular Brand, Ford Motor Company Has Most Awards with Seven, Suzuki Kizashi as Top Car and Lincoln MKT as Top Truck
TUSTIN, Calif. (May 20, 2010) — AutoPacific today announced its 14th Annual Vehicle Satisfaction Awards (VSA) to help consumers make informed vehicle purchase decisions.
“While the auto industry is showing signs of improvement, more than ever before, manufacturers need to be able to differentiate themselves. Proof of satisfied customers is as good as gold,” says George Peterson, president of AutoPacific. “We’ve found that more than 25% of new car buyers are positively influenced by owner-based awards like the VSA when deciding on a new car or truck.”
AutoPacific’s Vehicle Satisfaction Award is an industry benchmark for measuring how satisfied an owner is with his/her new car or light truck. This study by the Southern California-based automotive research firm summarizes the results of over 42,000 new vehicle owners.
“Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes,” says Peterson. “The winners perform well in 48 separate categories that objectively measure the ownership experience.”


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