Camry:

2012 Toyota Camry: Automotive Version of iPhone 3G to 3GS

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A few weeks ago I ventured to the middle of no where in Washington to feast on all of the new Camry variants for the 2012 model year.  Did Toyota churn up a revolution or an evolution?  With the Camry tattered and torn during the past few years I was excited to see what Toyota had done to turn the page on the next chapter for the Camry.


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Toyota Recall Customer FAQs

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logo.jpgThe Toyota recalls over sticking accelerator pedals are causing quite a stir this week, one which has grown in volume, really, over months and years. The fallout may be severe for Toyota, depending on how long it takes to fully resolve the issues and whether or not an additional recall regarding the Prius brake system is also required–voluntary or not. The situation is particularly bad for a company that had built a personality based on reliability and safety. No doubt, they will be taken to task. No doubt, mistakes were made. Also no doubt, the media frenzy is turning an already difficult and serious recall situation into recall fever.
But, while the drama plays out on local and national news, and our hard-working Congresspeople ensure they publicly flog Toyota and get their two cents in and “keep us safe,” there are real people with real questions. Toyota has some answers for customers, and we’d like to share them with you.
Follow the jump for Toyota’s relatively thorough and clear FAQs, including information on both the accelerator pedal and floor mat recalls, and what to do in an emergency.


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2009 Toyota Camry: Motorist Choice Award Winner

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2008_09_09_Camry_SE_16.jpg“On the heels of an AutoPacific Owner Recommendation Award, the Toyota Camry wins a Motorist Choice Award in the Premium Mid-Size Car segment. The mid-size car by which others are measured, Camry exudes a comforting sense of predictability. Owners gave it top marks for reputation, dependability and safety.” – AutoPacific
“The Camry has best-in-segment ownership costs with the best retained value in the segment and lowest insurance costs.” – IntelliChoice
Owner Satisfaction Highlights
• Vehicle and Brand Reputation
• Feeling Safe While Driving
• Overall Quality
• Durable / Long Lasting
• Interior and Exterior Styling
Cost-of-Ownership Strengths
• Best-in-Segment Ownership Costs
• Best Retained Value
• Lowest Insurance Costs


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Nissan Altima All New for 2007

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Nissan Mid-Size Sedan All New for 2007
Whenever a high volume mid-size sedan is introduced it is, by definition, big news. These high volume sedans are the mainstream movers of the auto market. The king of the hill is the Toyota Camry, new for the 2007 model year and on the market in Spring 2006. Camry is the top selling “automobile” on the market. The Honda Accord is the second of the top tier Japanese heavyweights. The Nissan Altima is the third of these top tier Japanese competitors. Just about every buyer of a mid-size car looks at one of these three entries before buying. Of course, we can’t forget the likes of the Ford Fusion, Chevrolet Malibu and Impala, Mazda6 or Mitsubishi Galant, but the top three from Toyota, Honda and Nissan command the most attention.

Nissan Altima 07 F34.jpg

Nissan Altima 2007 R34.jpg

Altima Evolves in Style Even With All New Platform
Nissan showed its new-for-2007 Altima at the New York Auto Show in April and slipped in a few surprises. Counter to most recent design moves, the new Altima’s D-Platform body rides on a 1-inch SHORTER wheelbase. This is a bit surprising when most new cars get longer wheelbases as they evolve these days. Overall length remains the same.
CVT Standard with V6 – Brave Move Reminiscent of Murano
Additionally, Altima’s automatic transmission is now a CVT with the V6 rather than a geared automatic. A 6-speed manual is available for those who like to row between gears. This CVT news is major. Probably means a substantial cost reduction. The Nissan Murano crossover SUV has had a CVT since day one and has done pretty well. Whether a CVT in a major application like Altima is accepted time will tell. Brave move.
Styling Evolutionary – Interior Execution Critical to Success
The new Altima has evolutionary styling. You can probably say that it is not as distinctive and sophisticated as the previous generation Altima, but it is more distinctive than Accord or Camry.
Nissan Altima 07 Cockpit.jpg

A major bugaboo for the last Altima was its cut rate interior for the first three years on the market. Until a major interior upgrade for the 2005 model year, Altima interiors were downscale. Clearly met cost targets but not touch targets. After adding hundreds of dollars in interior upgrades for 2005, Nissan suppliers were given very aggressive cost reduction targets for the 2007 model. Hopefully, they have found the cost offsets in places where consumers can’t see or feel them.
Nissan’s abbreviated press kit states, “Enhanced interior feel with refined workmanship, expanded use of soft materials (such as padded armrests) and chrome accents.” Can’t wait!
Nissan Altima 2007 I-P.jpg

Altima Still Nicely Powered
Power for the Altima comes from a 3.5L DOHC 24-valve V6 with 265-plus horsepower. Its 2.5L DOHC 16-valve 4-cylinder has 165-plus horsepower.
Well, jury is out on the new generation Altima. We’ll have to wait until we drive one and experience the interior over several miles before reaching a verdict.


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Toyota Juggernaut – Flurry of Intros in ’06

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We have all been following the press accounts of Toyota becoming the top producing vehicle manufacturer in the world in 2006 and we have heard statements by Toyota management that Toyota is going to become more aggressive in the future. Historically, Toyota has taken a relatively humble and mild stance to its growing presence worldwide and in the USA particularly, but in 2003 the gloves came off with Toyota Motor Sales USA taking a higher profile. Their pace of advance will quicken substantially in 2006.
VehicleVoice contributor and AutoPacific‘s President George Peterson takes a quick look at Toyota’s 2006 plans.
Toyota Has Guns Blazing in 2006
It looks like the 2007 model year is going to be the year when Toyota really comes in with all guns blazing. I guess that we can’t include the all new RAV4, now moving upmarket and sporting a 3.5L V6 engine as part of the onslaught. It was launched in late 2005 as a 2006 model. The new RAV4 is outstanding and is reported to be the fastest vehicle carrying a Toyota badge today.
During 2006, the 2007 models will be introduced starting with the all new Yaris, major change for the Camry, launch of an all new hybrid Toyota Camry, launch of the all new FJ Cruiser, launch of a truly competitive full size pickup, launch of a new Lexus ES330 and new Lexus LS460.
AutoExtremist Peter DeLorenzo sums it up well in his observations of Toyota, “We’re not only going to tell you what play we’re going to run, we’re going to ram the ball down your throats knowing that there’s not a damn thing you can do to stop us. What can you say about Toyota other than that they continue in their relentless pursuit of world domination, and there appears to be no one capable of standing in their way?”
Lets touch on each of these in order of launch…


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