On Monday June 16, 2014, AutoPacific announced its 18th annual Vehicle Satisfaction Awards (VSA), identifying the most satisfying 2014 model year vehicles on the market. Other automotive awards provide information on defects – things gone wrong. AutoPacific’s research looks at the issue of vehicle ownership in a totally different way – how satisfied a new vehicle is to its owner. While it’s important to know how well a vehicle is screwed together, it is even more important to learn how well buyers and drivers feel about their vehicle.
The AutoPacific 2014 Vehicle Satisfaction Awards objectively measure owner satisfaction with 50 separate attributes ranging from interior comfort and convenience to fuel economy and performance. “Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes,” says George Peterson, president of AutoPacific. “The winners perform well in 50 separate categories that objectively measure the ownership experience.” An industry benchmark for measuring how satisfied an owner is with his/her new vehicle, AutoPacific’s VSA are based on the results of responses from over 92,000 new vehicle owners.
For 2014, the most satisfying brands are Lincoln, Top Premium Brand and GMC, Top Popular Brand. The vehicle – car or truck – registering highest overall satisfaction is the new-for-2014 Mercedes-Benz S-Class that also wins AutoPacific’s second President’s Award for achieving the highest VSA score ever. The truck with the highest overall satisfaction score is the new BMW X5 Premium Luxury Crossover SUV.
“With the launch of each new car and truck, carmakers try to improve the product and increase the satisfaction of their buyers,” explains Peterson. “By surveying a substantial number of owners who have purchased a new 2014 model year vehicle, The AutoPacific’s 2014 Vehicle Satisfaction Awards provide an objective measurement of how well the makers are doing. More than one-third of new vehicle buyers are positively influenced by objective awards based on owner ratings when deciding on a new car or truck.”
The awards in 2014 are much more diverse than they have been in previous years, with no single brand dominating the results. Multiple top-ranked award winners are: Chevrolet with four winners; Lincoln with three winners; Mercedes-Benz, BMW, Kia, and GMC with two winners each.
The brands that improved their relative ranking positions in 2014 compared with 2013 are: GMC moving from 17th to 8th position; Lincoln moving from 6th position to 1st position; Ford moving from 25th to 19th; Chevrolet moving from 21st to 16th. Brands with the largest drop in position were Volkswagen moving from 16th to 28th position and Jaguar dropping from 7th to 17th.
From a manufacturer perspective, General Motors was tops with seven wins and Ford had four wins.
“AutoPacific 2014 Vehicle Satisfaction Awards help vehicle buyers sort through an increasingly complicated selection of brands and models. For the 2014 model year, there are 274 models and 32 brands from which to choose a new vehicle. The VSA clearly shows the buyers which vehicles are at the top of the class they are considering,” says Peterson.
Top 2014 model year performers are:
PRESIDENT’S AWARD FOR HIGHEST VSA SCORE EVER: Mercedes-Benz S-Class
HIGHEST SATISFACTION PREMIUM BRAND: Lincoln
HIGHEST SATISFACTION POPULAR BRAND: GMC
2014 PASSENGER CAR WINNERS:
|Premium Luxury Car
Executive Luxury Car
Aspirational Luxury Car
Luxury Mid-Size Car
Premium Compact Car
BMW 3-Series GT
Lincoln MKZ Hybrid
2014 LIGHT TRUCK WINNERS:
|Heavy Duty Pickup
Light Duty Pickup
Premium Luxury Crossover SUV
Luxury Crossover SUV
Large Crossover SUV
Premium Mid-Size Crossover SUV
Mid-Size Crossover SUV
Compact Crossover SUV
|Ford F-Series Super Duty
Jeep Grand Cherokee