Will One of These Concepts Be Part of Chevy’s U.S. Future?
The flux of fuel prices and concerns about the environment are keeping fuel-efficient vehicles in the news. With General Motors‘ access to global small-car platforms; the use of the Chevrolet brand worldwide for affordable, reliable mainstream cars; and GM’s efforts to more effectively use their global resources, the potential exists for Chevrolet to add a small car for the States that would slot below the Aveo, though traditionally small cars are not profitable. Chevrolet would like to know if U.S. buyers are ready for the idea, and if they are, what type of vehicle might make the most impact. Check out more pictures and news and vote for your favorite at www.vote4chevrolet.com.
In studying this future, Chevrolet showed three dramatically different small-car concepts at the 2007 New York International Auto Show. The idea, as a side benefit, also creates buzz around the Chevrolet brand and can help position them as forward thinkers amongst the youngest demographics. These concepts, Beat, Groove, and Trax, are designed to appeal to younger buyers and each fills a different theme and lifestyle. Each was designed by different designers at GM’s South Korean design studio on the same global mini architecture; the Beat was built in India, but the Groove and Trax built at GM’s Warren, Michigan, Tech Center.