Chevrolet Suburban:

GM’s 2015MY Full Size SUVs

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GM’s 2015MY Full Size SUVs  General Motors has launched its new-for-2015MY full size SUVs.  While you might wonder why they care about launching these behemoths when the segment has fallen at the hands of expensive gasoline, these are mighty profit generators for the General even at relatively low volumes.  Last year, GM launched the pickups upon which these SUVs are based – the Chevrolet Silverado and the GMC Sierra.  When they were launched these pickups were criticized because their styling was so evolutionary from their GMT900 predecessors.  But, it turns out that GM planners and engineers really know their stuff and the pickups have won kudos for their capability.  The Silverado was named the North American Truck of the Year.


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Ford’s First Big Bronco – The Shorthorn

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Big Bronco to Compete With Chevy’s Popular Blazer  In the late 1960s, Ford Motor Company was competing in the sport utility market with the first generation Bronco a small hardcore vehicle designed to go off road in a big way.  The 1st Gen Bronco was to compete with the Jeep CJ and International Harvester Scout of its day – off-road.  Today, these 1st Gen Broncos are coveted by off-roaders all across the nation.  At the same time, General Motors was thumping Ford with its Chevrolet Blazer SUV.  The Blazer was a two door derivative of the four door Chevrolet Suburban and sold in impressive numbers.  Ford had nothing to match the Blazer, but in the early ’70s began a program to develop a strong competitor to the Blazer.


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GMC Yukon XL – Most Ideal Large SUV

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AutoPacific’s Ideal Vehicle Award (IVA) recognizes the vehicle that best hits the target its buyers demand.  Winning an IVA shows the product planners, engineers and designers of the manufacturer understand what their target customers want and have created the vehicle to best meet their demands.

Yukon XL Edges Platform-Mate Chevrolet Suburban for IVA Win: The 2012 GMC Yukon XL comes closest to the ideal of any Large SUV.  The Yukon XL edges out the second place Chevrolet Suburban by 11 rating points to win in its class.   Having eighty-percent or more of owners rating a characteristic ideal is outstanding.  Achieving a score of ninety-percent is even more impressive.  Ninety-percent or more of Yukon XL owners rate its exterior size, driver’s seat comfort and ride and handling ideal.  Eighty-percent or more of Yukon XL owners find these additional characteristics ideal:  interior lighting, driver’s seat visibility, passenger roominess, cargo space, wheels, ease of getting in and out and safety ratings.

The Smaller GMC Yukon won AutoPacific’s 2012 Vehicle Satisfaction Award.

A Few Shortfalls – But None Critical. About 29% of Yukon XL owners want more interior storage compartments.   About 26% want larger tires than now.  About 20% of Yukon XL owners want better power and acceleration.  About 19% want more daring exterior styling than now.  About 17% want better infotainment technology while 9% want their technology to be easier to use.

You can find an Autobytel review of this IVA award winner at  http://www.autobytel.com/auto-news/awards/ideal-suvs-pickups-rated-by-owners-in-2012-iva-awards-112117/

For a complete summary of all AutoPacific 2012 Ideal Vehicle Award results contact karin.turner@vehiclevoice.com and title your email “IVA Results”.  A copy of the results will be emailed to you within 48-hours.


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Chevrolet Suburban Ties Ford Expedition for a Win in the AutoPacific 2007 Ideal Vehicle Award for Large Sport Utility:

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The GMT900 Chevrolet Suburban and Ford Expedition tied as the Most Ideal Large Sport Utility Vehicle for 2007. The tie should take nothing away from Suburban’s victory. Each vehicle won top honors in very different ways. Suburban scores well in performance categories such as power and acceleration, and handling. Suburban also scores well in technology. Rear cargo space is hampered by a third row seat that does not fold into the floor but must be removed to have a completely open rear cargo area.
The third-generation Ford Expedition is the Most Ideal Large Sport Utility Vehicle for 2007. Expedition tied for top spot with the all-new GMT900 Chevrolet Suburban, but that should take nothing away from Expedition’s victory. Both vehicles won top honors in very different ways. Expedition scores well in package categories such as passenger room, cargo space, and interior storage. Wheel and tire size and appearance are also highly rated. The Expedition’s independent rear suspension is a clear advantage giving Expedition a fold flat third row seat to maximize rear cargo space that Suburban cannot match.


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Stuck to the Dealer's Floor – Inventory Numbers Tell the Story

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Which cars and trucks are planted to the dealer’s floor? In other words, which vehicles take the longest to sell? Who cars? Why does it matter, anyway?
Well, while it may not seem that important to you, it’s critically important to the industry s a whole… from the manufacturese, component suppliers, dealers and quite a few financial institutions. First, if you know the time it takes to sell a vehicle, you know how much it is dragging on the dealer’s floorplanning costs. Floorplanning is the term for the amount it costs the dealer to finance the a vehicle in inventory waiting to be sold. If a vehicle has been hanging around for weeks, he’ll be more likely to deal aggressively to get rid of it. Also, vehicles that have high days supply may be less popular. From that perspective, they may be the ones you want to stay away from.


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2007MY Chevy Suburban Continues Value Pricing

Pricing for 2007MY Suburban Follows Tahoe with a Drop in MSRP
According to an announcement from Chevrolet, a comparably equipped 2006 Chevrolet Suburban LS was $2550 more expensive than a 2007MY LS. This may well be true for the new Suburban’s MSRP, but the transaction price for the outgoing SUV was far lower than MSRP, sometimes varying appreciably from month to month. GM’s new approach to pricing is logical, whether customers can be weaned off incentives or not. If your vehicles almost never sell for full price and there is a significant difference between transaction prices and MSRP, the MSRP is clearly set above what customers are willing to pay. Moving MSRP and transaction prices closer together, in the long term, should improve the image of the brand. Some buyers will feel smart for getting the “great deal” incentives can appear to be, but others are turned off by constant loud and dramatic incentives.
While a 2006 Suburban 1500 4WD started at about $42,500, the LTZ package (which included the 6.0L engine) also added almost $11,000 to the price. For 2007, Chevrolet says the 4WD LTZ starts at $48,455. Though the trim package components may have shifted a bit, both LTZs get the bigger engine and there is a price drop between the models.

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The reduced pricing strategy is supposed to help Chevrolet and GM reduce their dependence on rebates, incentives, a deal-of-a-lifetime sale periods, like last fall’s Employee Pricing for everyone and even the $5500 hundred sitting on the hoods of 2006 Suburbans through at least the end of February. Dropping the price by something in the neighborhood of $2500 can earn some goodwill as well as setting themselves up for potentially smaller rebates if they are needed down the road. Whether this really works with customers now conditioned to blow-out sales and large incentives remains to be seen.
Read on for the official Chevrolet 2007 Suburban pricing release.


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2007 Ford Expedition and Expedition EL

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With Ford and GM easily dominating the full-size SUV segment and both companies offering heavily revised and improved entries for the 2007 model year, it is a good time to be a large-SUV buyer. Beyond the updates to Expedition and the GM lineup (GMC Yukon/Yukon XL, Cadillac Escalade and Escalade ESV, Chevrolet Tahoe and Suburban), Chrysler joins the fray with the Aspen and change is in the wind for the Toyota Sequoia soon as well. Though the sheer number of people buying full-size SUVs is shrinking in the current climate of fuel-cost concerns and an uncertain economy, there are still customers whose lives demand the level of utility that can only be found in a vehicle this large, and these buyers have lots of new toys to pick from this fall.
Ford has released much of the information on the new Expedition, which reaches showrooms in fall 2006 in two lengths. With the 2007MY, Ford buyers can go from Escape to Edge to Explorer to Expedition to Expedition XL in their search for their own “just right” sized SUV.

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VehicleVoice contributor and AutoPacific president George Peterson has had considerable experience with the Ford Expedition, having leased four in a row until he decided he was in a rut. Will the new Expedition be enough of a change to get him out of his CAR and back into an SUV? Time will tell.


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GMT900 SUVs Miss Important Feature

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General Motors is getting ready to launch its new GMT900 SUVs. This lineup includes the Chevrolet Tahoe, Chevrolet Suburban, GMC Yukon, GMC Yukon XL, Cadillac Escalade and Cadillac Escalade ESV. The shorter versions will be launched in the 1st Quarter 2006 as 2007 model year vehicles. The long wheelbase Suburban, et. al. will be launched in March or April.
Early reviews of the GMT900 provided in Burbank, California (GM’s California Design Studio) and Warren, Michigan (GM’s Design HQ) prove that the GMT900s are an excellent piece of work. While they do not look too much different from their predecessors, they have wider front and rear track and larger tires and wheels. This gives the GM SUVs a very purposeful stance avoiding the undertired appearance some past GM vehicles have had. At the same time, the more prominent tires and wheels actually make the vehicles look slightly smaller even though they aren’t.

Lack of Fold Flat 3rd Row a Major Omission

To keep these comments focused on what we want to observe, lets change the order a bit.
The most glaring omission in the GMT900 SUVs is the lack of a 3rd row seat that folds flat into the floor like the Ford Expedition and Lincoln Navigator and now the Ford Explorer and Mercury Mountaineer. The key to the Ford system is the use of an independent rear suspension that allows the rear floor to be dropped several inches providing space for the seat to fold flat. GM’s GMT900 management said they “couldn’t break Ford’s code” and it appeared that they were thinking Ford adopted IRS more for ride and handling than for interior package. WRONG. The key all along was the rear seat package.
The resulting seating package is very similar to the GMT800 SUVs. The seats, when folded, rest on top of the floor obstructing the load area of the vehicle.
GM also claimed their research showed that SUV buyers wanted a power folding 2nd row seat more than they wanted a flat folding, power operated 3rd row seat. According to ex-GM researchers who shall remain anonymous, GM’s research actually showed a strong preference for “a seat like in the Expedition in a body like the Suburban”. The real reason, of course, is investment. The expenditures for the combination of IRS and fold flat 3rd row seat has variously been quoted as $165 million or $300 million. Either number would cause a product planner to pause and clearly these very important features were pipped – not easily.


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