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2014 Chevrolet Impala Wins AutoPacific Ideal Vehicle Award

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mm_gal_item_c2_1.img_resize.img_stage._2General Motors is turning out some darn good cars these days and the 2014 Chevrolet Impala is a good example.  The 2014 Chevrolet Impala is the highest scoring Large Car in AutoPacific’s 2014 Ideal Vehicle Award research. The Impala designers, planners and engineers understood who the target buyer is and developed a vehicle that meets their requirements. The 2014 Impala beat out some very impressive competitors in the Large Car category, such as the Hyundai Azera, Chrysler 300, Dodge Charger, Ford Taurus, Buick LaCrosse, and the Toyota Avalon.  George Peterson, President of AutoPacific, says, “When we first saw the new Impala we were impressed with the car’s presence and top-notch execution.  Clearly, Impala owners agree and give it AutoPacific’s Ideal Vehicle Award for 2014.”

Of the fifteen categories in the Ideal Vehicle questionnaire, the Chevrolet Impala led in five satisfaction categories and was within three percentage points of another three.

The top five highest ratings by 2014 Impala owners are: same exterior styling, same cargo space, same interior lighting, same passenger room, and the same wheels as now.

No vehicle is perfect. Impala owners would like to see better driver seat visibility, more power and acceleration, and simpler technology that is easier to use.

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2014 Chevrolet Corvette Wins AutoPacific Ideal Vehicle Award

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2014-Chevrolet-Corvette-109-mediumThere is no doubt the all new C7 Corvette has recast America’s sports car in ways that ring the buyers’ bells.  The 2014 Chevrolet Corvette Stingray is the highest scoring Sports Car in AutoPacific’s 2014 Ideal Vehicle Award research. The designers, planners and engineers at Chevrolet did an outstanding job listening to what their customers wanted. The Corvette was at the top of its category against some impressive competitors such as the Porsche Cayman, Porsche Boxster, MINI Coupe, Mazda MX-5, Nissan 370Z, and the Mercedes-Benz SLK.  The C6 Corvette previously won the Ideal Vehicle Award for the 2012 model year.  The Corvette has won AutoPacific’s Vehicle Satisfaction Award for the last three years in a row.  George Peterson, President of AutoPacific, says, “Chevrolet has improved the Corvette in all ways.  They have achieved a rare one-two win of AutoPacific’s annual owner-based awards.  Not only is the Corvette satisfying its buyers, but it is also an ideal interpretation of the iconic American sports car.”

The 2014 Chevrolet Corvette owners are satisfied with their vehicle and do not want much change. Of the fifteen categories in the Idea Vehicle survey battery, the 2014 Corvette leads or ties in four satisfaction categories and was within three percentage points or another five.

The top five highest ratings by Corvette are: same exterior styling, same exterior size, same ride/handling, same interior lighting, and same seat fit as now.

Although the Corvette led in its category there are several things owners would change. Owners would like it to be easier to get in and out of the vehicle (they don’t want to crawl out of the driver’s seat with their hands on the ground?), want simpler information and entertainment system, better driver visibility (it’s a sports car, already!), and more power and acceleration (owners of high-powered sports cars always want MORE).

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2014 Chevrolet Corvette Wins AutoPacific Vehicle Satisfaction Award

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The all-new C7 2014 Chevrolet Corvette is the highest scoring Sports Car in AutoPacific’s 2014 Vehicle Satisfaction Award research. Just behind the Corvette is the Porsche Boxster, Mercedes-Benz SLK, Porsche Cayman, MINI Coupe, Nissan 370z and the Mazda MX5.  The Corvette has won the Sports Car VSA for three years in a row.

The 2014 Chevrolet Corvette led in wins or ties in twenty-eight out of fifty. The Corvette was also within one tenth of a rating point for nine other attributes. This put the 2014 Chevrolet Corvette hitting the top of the mark in over seventy percent of the satisfaction categories.

The top ten highest ratings by Corvette owners are: handling and braking, exterior and interior styling, power and acceleration, vehicles reputation and image, exterior color and size, and it is fun to drive.

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2014 Chevrolet Camaro Wins AutoPacific Vehicle Satisfaction Award

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The 2014 Chevrolet Camaro is the highest scoring Sporty Car in AutoPacific’s 2014 Vehicle Satisfaction Award research. Coming in just behind the Camaro are the Hyundai Veloster, Scion tC, Dodge Challenger, Ford Mustang, and the Hyundai Genesis Coupe.

The 2014 Chevrolet Camaro led its category with twenty-nine of fifty wins or ties in satisfaction. The Camaro also was within one tenth of a point with six more attributes. This puts the Camaro leading in seventy percent of the satisfaction categories.

The top ten highest ratings by Chevrolet Camaro owners are: exterior color and styling, brand and vehicle reputation, handling and braking, image, perception of reliability and durability, perception of feeling safe when driving, and it is fun to drive.

Competition for the Camaro gets stiffer for the 2015 model year with the all new 2015 Ford Mustang being introduced and the facelifted 2015 Dodge Challenger entering the fray.  The Hyundai Genesis coupe also is due for a update and reportedly gets a V8 engine for the first time.  Camaro also is getting a facelift about now, so the playing field will be mostly all new for 2015.  It will be interesting to see how the Sporty Car dynamics play out.

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2014 Chevrolet Sonic Wins AutoPacific Vehicle Satisfaction Award

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The 2014 Chevrolet Sonic is the highest scoring Economy Car in AutoPacific’s 2014 Vehicle Satisfaction Award research. The Sonic edged out some impressive competitors such as the Nissan Versa, Ford Fiesta, Fiat 500, Hyundai Accent, and the Kia Rio.

The 2014 Chevrolet Sonic ties in one out of fifty categories and was within one tenth of a rating point with eight other attributes. The Sonic is a leader in eighteen percent of the satisfaction categories.  While Sonic does not win by an overwhelming margin, it is close in so many categories that it edged into the lead to win its class.

The top ten highest ratings by Sonic owners are: the perception of reliability and dependability, exterior color and styling, the safety rating and perception of feeling safe while driving, exterior size, safety features, overall quality, fun to drive, and the brand reputation.

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2014 Chevrolet Impala Wins AutoPacific Vehicle Satisfaction Award

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The 2014 Chevrolet Impala is the leader in scoring for the Large Car category in AutoPacific’s 2014 Vehicle Satisfaction Award research. Coming in behind the Impala are some impressive competitors: the Hyundai Azera, Chrysler 300, Toyota Avalon, Buick LaCrosse, Dodge Charger, and the Ford Taurus.

In achieving this level of satisfaction, the 2014 Chevrolet Impala wins in twelve categories and ties in fourteen. This puts the Impala as a leader in twenty-six out of fifty satisfaction categories. At over fifty percent for satisfaction measurements the Impala is at the top.

The top ten highest ratings by Impala owners are: the perception of reliability and durability, the exterior size, color and styling, braking and handling, feeling safe while driving and the safety rating, the overall quality, and the interior styling.  Clearly the all new Impala with its new, more expressive styling sets the standard in today’s Large Car segment.

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Chevrolet: GM’s Bread & Butter Gets Tastier

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America has a love affair with the pickup truck.  It boggles the mind of foreigners how we could continue to love these huge hunks of metal with solid axles and thirsty V8 engines.  With each calendar year, pickup trucks continue to get more comfortable, capable, and efficient.  The 2014 Silverado makes a huge leap over the previous generation and has left me pleasantly surprised at what GM has done to make their bread and butter so much tastier.


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Chevrolet: An Impala You’d Be Proud To Own

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Back in 2008 I had an Impala as a rental for three weeks.  The mouse fur fabric of the seats combined with the awful instrument panel and wheezing powertrain left a lasting impression with me.  In 2008, it was clear that the Impala was developed during a dark time at GM where profits came before product.  Can GM shake off that awful stigma Impala has had for years?

Posted in: Chevrolet, GM

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Chevrolet Corvette – Most Ideal Sports Car in AutoPacific Research

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AutoPacific’s Ideal Vehicle Award (IVA) recognizes the vehicle that best hits the target its buyers demand.  Winning an IVA shows the product planners, engineers and designers of the manufacturer understand what their target customers want and have created the vehicle to best meet their demands.

Corvette Edges Jaguar XK for IVA Win: The 2012 Chevrolet Corvette comes closest to the ideal of any Sports Car.  The Corvette edges out the second place Jaguar XK to win in the sports car class.   (Porsche Boxster/Cayman and 911 scored higher in IVA calculations, but their sample sizes were to small to qualify to be included in the final ratings).  Having eighty-percent or more of owners rating a characteristic ideal is outstanding.  Achieving a score of ninety-percent is even more impressive.  Ninety-percent or more of Corvette owners rate its exterior size, passenger roominess and ride and handling ideal.  Eighty-percent or more of Corvette owners find these additional characteristics ideal:  driver’s seat visibility, driver’s seat comfort and tires.

The Chevrolet Corvette also was best in class in AutoPacific’s 2012 Vehicle Satisfaction Award research.

A Few Shortfalls – Infotainment and Power and Ingress/Egress: A sports car is all about style, speed and handling and not about practicality.  About 43% of Corvette owners want better infotainment technology.  This may be buyer’s remorse if they did not get a package with the navigation system and Bose audio.  About 36% of Corvette owners want more power and acceleration than they have now.  With a base car with 430HP and 4.2 seconds zero to sixty, they should be satisfied, but sports car owners always seem to want more.  Corvette is extremely low to the ground leading 34% of owners to want the car to be easier to get into and out of.  About 26% want better interior storage than they presently have.  About 24% of Corvette owners want better interior lighting than now.  About 21% would like more daring exterior styling for an already expressively styled car.  Maybe they are thinking of Ferrari or Lamborghini.

You can find an Autobytel review of this IVA award winner at  http://www.autobytel.com/auto-news/awards/consumer-s-ideal-cars-revealed-in-2012-iva-awards-112116/

For a complete summary of all AutoPacific 2012 Ideal Vehicle Award results contact karin.turner@vehiclevoice.com and title your email “IVA Results”.  A copy of the results will be emailed to you within 48-hours.


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General Motors’ Failures – Kudos for Trying

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General Motors Company (formerly “Corporation”) today is a shadow of its former self.  It sells fewer models through fewer brands since its bankruptcy in 2009.  It is reconstructing itself and building itself into a competitive and profitable car company.  That transformation appears to be going very well.

Over the years, however, General Motors has often tried to be a trailblazer (no pun intended) in new vehicle design and development.  Many of these vehicles failed, but we believe GM deserves a tremendous amount of credit for trying where other companies did not have the creative thought or resources to make a “segment breaking” product.  Here are some examples…


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