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Jeep Compass – First Ever Jeep Soft-Roader

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Jeep Compass: Car-Based SUV Joins Jeep Lineup
With the launch of the Jeep Compass car-based SUV in the 2006 calendar year, Jeep customers get to decide if a car-based Jeep is still a Jeep. Though there will be two car-based Jeep SUVs to consider by the end of the year, the production Compass has been shown first with its Patriot stablemate coming later. The “talent” launchingthe Compassat the 2006 North American International Auto Show was Angie Harmon of Law and Order fame.
Vehicle Voice http://www.vehiclevoice.com and AutoPacific http://www.autopacific.com editors and analysts were on hand for the unveiling. Our take on the Compass is that it will do pretty well. Jeep has historically been narrow-cast with tightly defined Rubicon-capable sport utility vehicles. The Compass provides a softer counterpoint for buyers who value the Jeep nameplate but who don’t need the off-road capability of a traditional Jeep.

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Interestingly, while it seems that nearly every other manufacturer is be jumping on the “crossover” bandwagon, the Compass is described simply as what it is: a compact SUV. As risky as offering a less-than-Trail-Rated Jeep is for the brand, they are not likely to add to the concern by promoting the Compass as anything other than an SUV, a move which we applaud.
The car underpinnings in this case are a version of the next-generation Mitsubishi Lancer shared platform. Both Compass and Patriot were previewed by concepts at the 2005 Frankfurt auto show in September. Compass sales are set for the third quarter of 2006.
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Traditional Premium Mid-Size SUVs: Do They Still Have LIfe?

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VehicleVoice (http://www.vehiclevoice.comhttp://www.autopacific.com) pay close attention to the the dynamics in one of the largest and most dynamic product segments in the North American auto market – the Premium Mid-Size SUV market. This VehicleVoice blog (http:/.vehiclevoice.com) delves into the dynamics between Traditional SUVs and Post-Modern SUV entries.
Are Traditional SUVs Based on Trucks on Their Way Out?
Some say traditional SUVs are on their way out, but their implied death is exaggerated at best or at worst will come only after a lengthy illness that has just begun to take root. That the playing field is changing there is no doubt, but traditional SUV entries will be an important part of the mix well into the next decade, despite the amount of chatter that Post Modern SUVs (some refer to them as crossovers) are generating and the speculation that the product configuration will take over the world. Though segmentation is subjective and a constantly moving target, but a close look at the Premium Mid-Size SUV segment as currently defined indicates that it is not quite time to write off traditional SUVs.

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Ford Explorer Versus Toyota Highlander: Which is the Way of the Future?
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