Goodyear Auto Service Centers – the Most Satisfying Tire Retailer in AutoPacific’s 1st Replacement Tire Retailer Dynamics and Satisfaction Study
About 26% of drivers in the USA have replaced one or more tires in the last twelve months. Most of these tires are purchased and serviced by a Tire Retailer. Tire retailers can range from the corner service station to an auto dealership, a mass market retailer or a specialist nationwide tire center. Knowing which tire retailers provide the most satisfying service is critical when deciding where to purchase Replacement Tires. In its first Replacement Tire Brand Dynamics and Satisfaction Study AutoPacific surveyed over 15,000 vehicle owners who bought replacement tires over the past twelve months to determine what is important when choosing a replacement tire and which tire retailers provide the most satisfying experience.
Women owning HUMMERs have a strong affinity for ten consumer brands in the USA.
AutoPacific’s Research Suite database that annually collects the opinions of over 30,000 buyers of new cars and light trucks asked which of 27 brands a new owner would buy from. The results from AutoPacific’s Consumer Brands Study clearly show the interrelationship between owners of auto brands and buyers of twenty-seven consumer brands like Walmart, Lowe’s, Apple, Sony, Hugo Boss, Costco, McDonalds and more.
What the study shows is that you likely won’t find a Porsche driven by a woman in a Walmart parking lot, but you are likely to find a Land Rover driven by a woman at an Apple Store. Using these data AutoPacific can develop clear profiles of the dynamics between these auto brands and consumer brands.
Looking only at female buyers, HUMMER buyers were most likely to shop at Lowe’s, Old Navy, The Gap, Walmart and to buy Coca Cola, Levi’s, Axe, LG, HP and Hugo Boss.
The only other brand that came close to HUMMER gals was Land Rover. They were tops in Polo, Methoc, Sony, Gucci, Hugo Boss and HP. They were also in the top five among Trader Joe’s, Whole Foods, Apple, Starbucks, Costco and Louis Vuitton shoppers.
Had to visit the Costco in Derby just to see if it was different from the Costco stores in the USA. NO! While the merchandise is slightly different (not as much Kirkland private label merchandise), the layout is very much the same. Much larger liquor department with an emphasis on champagne and cases of wine. Still at a substantial value.
Years ago, I read an interview with a Costco exec working on the planning for Costco stores in the UK. He was rubbing his hands with glee thinking about how their strategy of merchandising could transform British retailing. The uniquely American approach to the mass market is something dramatically different than traditional British retailing.
The parking lot was the surprise. Arriving at 10:45 AM (store opened at 10AM) the parking lot was only about a third full and many of the vehicles in the lot were saloon cars (sedans with trunks) rather than the Chelsea tractors (SUVs) that are found in the USA… at least in Orange County.
Note the parking spaces are relatively generous. Not the sub-compact spaces found in most other car parks in England.
Still, felt like a touch of home.