Costco:

Jeep Renegade Survives Costco Challenge

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2017 Jeep Renegade Deserthawk

Having a new Jeep Renegade Trailhawk over the long July 4th weekend, I took it to Costco for the quarterly bird seed, cat food replenishment.  At first I was wondering if the Renegade was up to the task.  Does a small crossover SUV have the capacity to take the load?

There were fourteen bags of bird seed and two of cat food.  Plus the package of 30 rolls of toilet paper.  Would they fit?  Plus, would they fit with the other stuff we bought?  Removing the tonneau cover over the cargo area and folding the rear seats were required to fit in the load.  There was room to spare.  Probably could have doubled the number of bird seed and cat food bags.

Renegade Survives Costco Run

Renegade Easily Takes Load from Costco

Small Crossover SUVs are Very Capable  Even the smallest of the new generation crossover SUVs are extremely capable as this brief test shows.  The booming sales of small and mid-size crossover SUVs is the reason sales of traditional passenger cars are down.  Responding to what vehicle buyers have been telling us they want since the late 1980s, the new crossovers fit the bill.  They are easy to get into and out of.  You don’t have to drop down into one like in a car.  The seating position is chair like.  Your legs are not extended forward.  More glass and the higher seating position provide optimum visibility.  The fold down rear seat combined with an open rear cargo area maximize load carrying capability.

Trailhawk “Deserthawk”  This Jeep Renegade had the Deserthawk 4×4 package ($1,395) to yield the ultimate off-road Renegade.  It is another answer from Jeep on their old saying “a Jeep is for the occasional use prerogative”.  On-road or off-road, the Deserthawk can do it all.  Taking this particular Renegade off-road even with the full load, would have been no problem.  The challenge would be to keep the cargo in place, or to fill it even more deeply so nothing could move around.

Pricing for Everybody  Not only can the Jeep Renegade carry an impressive amount of cargo and be capable off-road, the vehicle can be loaded with amenities.  The base price for the front wheel drive Sport model is $17,995.  The Trailhawk is $26,895.  Adding practically all the optional features and selecting the Deserthawk package you can pay $33,265.  At that level you get a blind spot monitoring system, UConnect navigation system, automatic temperature control, Selec-Terrain 4×4 system, hill descent control, hill start assist, and more.  One thing oddly missing is a remote liftgate release. There is a nice blank spot on the key fob for that feature, but it is not there.  Go figure.  In July 2017, Jeep is offering a lease discount of $4,250.

Powertrain a Bit Balky  The 180-horsepower 2.4L 4-cylinder Multi-Air engine is mated to a 9-speed automatic transmission.  This combination is fine most of the time around town, but when you need to quickly accelerate there is an unwelcome hesitation.  Slam the accelerator to the floor, wait, wait, then the engine decides you really do want full power and it gives it to you.  Too much hesitation for my book. Maybe an owner would learn to compensate after driving the Renegade for a week or so.


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Where Should You Buy Your New Tires?

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Goodyear Auto Service Centers – the Most Satisfying Tire Retailer in AutoPacific’s 1st Replacement Tire Retailer Dynamics and Satisfaction Study

About 26% of drivers in the USA have replaced one or more tires in the last twelve months. Most of these tires are purchased and serviced by a Tire Retailer. Tire retailers can range from the corner service station to an auto dealership, a mass market retailer or a specialist nationwide tire center. Knowing which tire retailers provide the most satisfying service is critical when deciding where to purchase Replacement Tires. In its first Replacement Tire Brand Dynamics and Satisfaction Study AutoPacific surveyed over 15,000 vehicle owners who bought replacement tires over the past twelve months to determine what is important when choosing a replacement tire and which tire retailers provide the most satisfying experience.


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HUMMER Gals Love Consumer Brands

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Women owning HUMMERs have a strong affinity for ten consumer brands in the USA.
AutoPacific’s Research Suite database that annually collects the opinions of over 30,000 buyers of new cars and light trucks asked which of 27 brands a new owner would buy from. The results from AutoPacific’s Consumer Brands Study clearly show the interrelationship between owners of auto brands and buyers of twenty-seven consumer brands like Walmart, Lowe’s, Apple, Sony, Hugo Boss, Costco, McDonalds and more.
What the study shows is that you likely won’t find a Porsche driven by a woman in a Walmart parking lot, but you are likely to find a Land Rover driven by a woman at an Apple Store. Using these data AutoPacific can develop clear profiles of the dynamics between these auto brands and consumer brands.
HUMMER Female Brands.jpg
Looking only at female buyers, HUMMER buyers were most likely to shop at Lowe’s, Old Navy, The Gap, Walmart and to buy Coca Cola, Levi’s, Axe, LG, HP and Hugo Boss.
Land Rover Female Brands.jpg
The only other brand that came close to HUMMER gals was Land Rover. They were tops in Polo, Methoc, Sony, Gucci, Hugo Boss and HP. They were also in the top five among Trader Joe’s, Whole Foods, Apple, Starbucks, Costco and Louis Vuitton shoppers.


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American Wretched Excess in England – Costco and Cadillac CTS

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Had to visit the Costco in Derby just to see if it was different from the Costco stores in the USA. NO! While the merchandise is slightly different (not as much Kirkland private label merchandise), the layout is very much the same. Much larger liquor department with an emphasis on champagne and cases of wine. Still at a substantial value.
Years ago, I read an interview with a Costco exec working on the planning for Costco stores in the UK. He was rubbing his hands with glee thinking about how their strategy of merchandising could transform British retailing. The uniquely American approach to the mass market is something dramatically different than traditional British retailing.

CTS Costco Blog.jpg

The parking lot was the surprise. Arriving at 10:45 AM (store opened at 10AM) the parking lot was only about a third full and many of the vehicles in the lot were saloon cars (sedans with trunks) rather than the Chelsea tractors (SUVs) that are found in the USA… at least in Orange County.
Note the parking spaces are relatively generous. Not the sub-compact spaces found in most other car parks in England.
Still, felt like a touch of home.


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