Chrysler LLC today announced a wave of manufacturing actions to reduce capacity and headcount. They also announced that four products would be cancelled from the Chrysler lineup and that two new products and two hybrids would be introduced.
Three More Products Announced for Cancellation – Two Added
Perhaps the most significant drop is of the Dodge Magnum. This distinctively styled wagon has always been a favorite of mine, but as a “wagon” it has not resonated well with the buying public. When the Charger 4-door sedan was added to the Dodge lineup, Magnum was relegated to the list of forgotten models at the Dodge store. There is probably not a cooler looking vehicle on the road when it is well-dressed by a tuner than the Dodge Magnum.
Chrysler also announced that it will kill the Chrysler PT Cruiser convertible, the Chrysler Pacifica
and the Chrysler Crossfire. All are low volume products that have not captured the attention of the market. While killing four products, Chrysler adds the Dodge Journey Crossover SUV and Dodge Challenger muscle car to the Dodge lineup. Seems like a very fair trade.
Next on the block we’d like to see the demise of the Jeep Commander and Jeep Compass – both products Jeep does not need. While Commander has Jeep DNA, Compass does not and Jeep should keep pure to its Trail-Rated DNA. Commander should be on the block because it is UGLY. Aspen, Dakota and Durango could also be up for consideration to drop.
More Headcount Reductions
In addition to cancelling products, Chrysler will eliminate shifts at several plants to bring capacity in line with demand (market shrinkage from 17.2 million units to around 16.2 million units). This will reduce hourly headcount by another 8,500 to 10,000 workers. Salaried headcount is to be reduced by another 1,000 staffers. These reductions are in addition to a 13,000 job reduction previously announced by Chrysler.
Read Chrysler’s November 1 Press Release below the fold
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As the auto industry reviews its future under what certainly will be tougher Corporate Average Fuel Economy standards, cycle plans at each company are being scrutinized. What is happening is that some vehicles are being deferred as studies are carried out to determine if their fuel efficiency can be improved. Those that will definitely damage CAFE are being put on the chopping block if acceptable offsets cannot be found. On July 17, 2007 Chrysler Group announced that the Chrysler Imperial is being scrapped.
Thank Heavens The Emperor is Dead
This is one of the few benefits that can be expected from the more stringent CAFE standards. The Imperial, first seen during the 2006 Auto Show season has to be one of the most contrived, unattractive concepts shown in years. It goes into the “what were they thinking” category and we wondered if it was just a cruel joke.
Based on the Chrysler rear wheel drive platform the Imperial would have been assembled at Chrysler’s Brampton Assembly Plant along with the Chrysler 300, Dodge Magnum and Dodge Charger. Chrysler states that the Brampton change-over for the 300/Magnum/Charger would continue moving forward just without the Imperial.
With Different Styling, Imperial Could Have Been a Reasonable Line Extention
Our complaint with Imperial is that it is ugly. It is an example of Chrysler styling having run amok following the “merger of equals” with Daimler-Benz. These are the same folks, you know, that have given us the ungainly Jeep Commander. The best styling coming out of Chrysler since the “acquisition” have been the Chrysler 300 and Dodge Magnum. Neither the Charger or the Imperial shared the same spark. We hope that with Tom Gale – Chrysler’s former design boss – joining Cerberus as an advisor, that Chrysler can find its design mojo once again.
Lose the Cartoon, Keep the Attitude
Three years ago, Dodge brought American muscle to a wagon at the 2004 North American International Auto Show. In the best Dodge fashion, the Magnum arrived with a tough, mean look; made no apologies for being either pure American muscle or for being a wagon; and we loved it, though its personality was never subtle or refined. Three years later, Dodge introduces a new face that adds sophistication without losing its edge. The changes for 2008 are minor in nature may not sound all that significant. But the result is a vehicle with some style and grace added to its edge.
Though sales don’t begin until later in the year, an updated Magnum was but one of Dodge’s reveals at the 2007 Detroit auto show. Magnum keeps its goodness, including the HEMI V8 with cylinder deactivation in the R/T and the grocery-getter/weekend racer in the 425HP SRT8, but trades in some of the cartoon aspects of its pumped-up look for a more sophisticated approach. There is a smoother, cleaner look for the standard cars and the dad-racer SRT8. The Magnum has grown up, while keeping its devilish personality.
Family Face Updated
New headlights and hood allow for a raised-eyebrow look similar to the Charger sedan and all-new Avenger, with creases in the hood also reminiscent of Charger, for the basic Magnum range. Combined with the subtly redesigned lower fascia, the changes allow for a less clumsy face. The new wider grille is every bit as aggressive as before. The new chrome accents below the headlights are just enough to brighten the face. The SRT8 also gets a new grille, redesigned hood, and front fascia. The new hood scoop on SRT8 is functional as well as adding to its take-no-prisoners look.
Redesigned Interior Continues Upscale March
The interior has been redesigned as well, with what Dodge calls a more driver-oriented layout. The chrome rings around the gauges are among the elements that give the interior a more upscale look, versus the overdone thick chrome rings they replaced. SRT8 models get the new ambient LED cupholder and door-map pocket lighting standard, while that new feature is optional for the rest of the range. The SRT8 now boasts a ReConfigurable Display in the cluster for getting instant feedback on just how fast you got around that autocross course, or maybe more likely, to the grocery store and back.
First Pictures: 2006 Dodge Challenger Concept
There is much hype this January about the Dodge Challenger concept, with conversations about the potential coupe’s marketability and the wisdom of reviving an icon seemingly everywhere, including on this blog.
Though the unveiling at the Detroit auto show is still a few days away, the first pictures have found their way into the public arena, so here they are available for VehicleVoice and AutoPacific to use. Has Chrysler’s Pacifica Studio succeeded in bringing back the 1970 Challenger as we wished it were, folding all the advances of the past twenty-five years into a package that still resonates with the 1970 look and feel?
We at VehicleVoice (http://www.vehiclevoice.com) and the VehicleVoice Blog-o-Rama (http:/.vehiclevoice.com) often feel that we are fighting an uphill battle concerning the use of the word “Crossovers”. This is a term that has come to mean SUVs based on car platforms and mechanicals. That’s fine. However, it is industry jargon that has not been adopted by the public. The media, picking up on industry jargon is forcing the term where no-one needs it.
An SUV is an SUV or Its NOT
Based on our research, it’s simple. American vehicle buyers have categorized vehicles into several basic categories: cars and trucks further subdivided into luxury cars, mid-size cars, economy/compact cars, sports/sporty cars, pickup trucks, sport utility vehicles (SUVs) and vans/minivans.
The SUV category seems to be giving folks the most trouble. To a typical vehicle-buyer, an SUV is an SUV is an SUV. There are big ones and small ones, but an SUV is an SUV. Muddying the playing field, however, is the notion of a “crossover”. A Traditional SUV in this more complicated world is a truck-based SUV like Ford Explorer or Toyota Sequoia. A crossover SUV is an SUV based on a car platform, a “unit-body” platform. But people often forget that the Jeep Grand Cherokee, Jeep Liberty, Mitsubishi Montero are all based on unit-body platforms but are not car-based. Does this make them a crossover? NO!
Chevrolet Trailblazer… a “real” Truck-Based SUV
Post-Modern SUV… Soft Roader… NOT Crossover
So, it’s pretty muddy. What crossovers need to be are at-a-glance SUVs. The basics of the SUV equation are well known so deviating is a risk. An SUV must have a basic two box bodystyle, relatively tall glass for good visibility, a relatively upright windshield that provides a stiff A-Pillar allowing easy ingress/egress, and a command seating position. At the same time interior roominess and the ability to carry cargo is very important. From our perspective, this most American of vehicle types is very easy to understand but easy for a foreign car company to get wrong.
Pontiac Torrent… Car-Based Post-Modern (Crossover) SUV
Let’s read on about how USA Today recently reacted to the issue of “crossovers”…
Ward’s AutoWorld announced the results of their latest 10 Best Engines awards. The venerable Nissan VQ soldiers on (Infiniti 3.5L V6), but VehicleVoice (http://www.vehiclevoice.com) staff note some interesting results.
Does An Engine Have to Be High Performance to be Best?
Note the “Hemi”, “turbocharged”, “supercharged” nomenclature. Wow, most of these are high performance engines beyond what a typical buyer will find in their cars. Probably the most mainstream engine of the bunch is the 4.6L V8 in the Mustang GT.
How about the 4-cylinder engine in certain price classes? How about the best V6 between 225HP and 275HP?
Here is the Ward’s Release
The editors of Ward’s AutoWorld magazine have chosen the 10 Best Engines for 2006, the 12th year of the award.
The engines and tested vehicles are:
* DaimlerChrysler AG: 5.7L Hemi Magnum OHV V-8 (Charger R/T)
* Audi AG: 2L FSI turbocharged DOHC I-4 (Audi A3)
* Audi AG: 4.2L DOHC V-8 (Audi S4)
* BMW AG: 3L DOHC I-6 (330i)
* Ford Motor Co.: 4.6L SOHC V-8 (Mustang GT)
* General Motors Corp.: 2L supercharged DOHC I-4 (Chevrolet Cobalt SS)
* General Motors Corp.: 2.8L turbocharged DOHC V-6 (Saab 9-3 Aero)
* Mazda Motor Corp.: 2.3L DISI turbocharged DOHC I-4 (Mazdaspeed 6)
* Nissan Motor Co. Ltd.: 3.5L DOHC V-6 (Infiniti G35 6MT)
* Toyota Motor Corp.: 3.5L DOHC V-6 (Lexus IS 350)
Every year, Car & Driver, one of the high circulation car enthusiast magazines in the United States, publishes the results of its 10Best awards. The 2006 10Best Cars awards were released in the January 2006 issue of Car & Driver and you can find them on the C&D website at (http://www.caranddriver.com/article.asp?section_id=33&article_id=10354)
Not having looked at the winners prior to writing this blog, VehicleVoice (http://www.vehiclevoice.com) staff conjectured about what types of cars Car & Driver would select.
We knew that, being a buff book, they’d select cars that appealed to the enthusiast, maybe throw one or two mundane winners into the mix, be heavy on import marques and generally favor smaller cars. Lets see how accurate we were?
BEST SPORTS SEDAN – Acura TSX
BEST SPORT COMPACT- Audi A3
BEST LUXURY SPORTS SEDAN – BMW 3-Series
BEST PERFORMANCE CAR – Chevrolet Corvette
BEST FULL SIZE SEDAN – Chrysler 300
BEST MUSCLE CAR – Ford Mustang GT
BEST FAMILY SEDAN – Honda Accord
BEST ROADSTER – Mazda MX-5 (Miata)
BEST SPORTS COUPE – Mazda RX-8
BEST LUXURY SPORTS CAR – Porsche Boxster
So, lets see, seven are import brands, 3 of the imports are from Germany and four are from Japan. Mazda picks up two wins with its sports cars.