The introduction of the all new Ford Edge crossover SUV is arguably the most significant launch in the United States for the 2007 model year. It certainly is for Ford Motor Company. And, Edge brings the knowledge of Ford’s decades of SUV dominance into the equation. One Ford competitor has described the Edge as the “Mustang of Crossovers” meaning that Edge could have Mustang-like impact on the crossover SUV world.
Ford’s Mark Fields Introduces the Edge in San Francisco
Ford invited VehicleVoice
correspondents to review the Edge in San Francisco. They had a reveal in an Embarcadero-side park where Mark Fields, Ford’s North American Chief gave a brief synopsis of the importance of this new crossover SUV in Ford’s lineup. Fields turned over the duty of describing the details of the Edge to Geri Ward, Ford’s Edge Brand Marketing Manager. A former powertrain engineer, Ward brought technical knowledge with a marketing spin to her pitch.
Ford’s Geri Ward – Edge Brand Marketing Manager
Among the 2006 North American International Auto Show introductions will be a new addition to Ford’s sport-utility lineup – the Ford Edge. The Edge uses a car platform, in this case that of the recently introduced Fusion, and adds a more powerful 250-horsepower V6 mated to a six-speed automatic transmission. Lincoln also gets a version that becomes the second-generation Aviator. Ahead of the official introduction, Ford has released an illustration that gives us an idea of what the truck will look like.