Edge:

2015 Ford Edge Goes Sportier… and Global

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2015 Ford Edge F342015 Ford Edge R34Ford has one of the broadest SUV lineups in the industry with Escape, Edge, Explorer, Flex and Expedition and the 2015 model year is time for a new Edge.  Interestingly, Ford’s introduction to the Edge omitted the word “crossover”.  They are merely referring to it as a “mid-size utility”.  The concept execution of the new Edge was shown to the media on Tuesday, November 19 at a venue in the Los Angeles garment district.  It was shown to the wider media at the Los Angeles Auto Show the next day.

The 2015 Ford Edge is designed to be sold globally and especially targeted at China and the USA.  It is based on the front wheel drive platform of the hot-selling Ford Fusion.  It retains the dimensions of its predecessor but adds an inch of wheelbase.  The styling is sportier than before with the new Ford hexagonal grille treatment, more muscular bodyside graphics and a faster backlite.  At a glance, it is still obviously an Edge.

The styling of the new Edge is an appropriate evolution from its predecessor, but technology may be where the Edge breaks the mold.  Ford executives were using the term “democratization of technology” a lot at the show.  This means that new technology will be available up and down the Ford lineup from the Escape and Focus to the Flex and Taurus.

The upcoming Edge has a full suite of whizbang features available:  EcoBoost powertrains, active park assist, a lane-keeping system, adaptive cruise control, blind spot information system, MyFordTouch.  The concept is shown with a 10-inch touch screen in the center stack.  They make a big deal that their old capacitive switches are gone and replaced with “premium mechanical switchgear”.

While the LA Show vehicle is officially termed a “concept”, it is very close to the production model coming later in 2014.


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Autopacific Announces 2010 Vehicle Satisfaction Awards

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AutoPacVSAlogo10.jpgNational Survey Reveals Cadillac as Top Premium Brand, Buick as Top Popular Brand, Ford Motor Company Has Most Awards with Seven, Suzuki Kizashi as Top Car and Lincoln MKT as Top Truck
TUSTIN, Calif. (May 20, 2010) — AutoPacific today announced its 14th Annual Vehicle Satisfaction Awards (VSA) to help consumers make informed vehicle purchase decisions.
“While the auto industry is showing signs of improvement, more than ever before, manufacturers need to be able to differentiate themselves. Proof of satisfied customers is as good as gold,” says George Peterson, president of AutoPacific. “We’ve found that more than 25% of new car buyers are positively influenced by owner-based awards like the VSA when deciding on a new car or truck.”
AutoPacific’s Vehicle Satisfaction Award is an industry benchmark for measuring how satisfied an owner is with his/her new car or light truck. This study by the Southern California-based automotive research firm summarizes the results of over 42,000 new vehicle owners.
“Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes,” says Peterson. “The winners perform well in 48 separate categories that objectively measure the ownership experience.”


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Ford Edge – Ford Shows its Edge in January

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Among the 2006 North American International Auto Show introductions will be a new addition to Ford’s sport-utility lineup – the Ford Edge. The Edge uses a car platform, in this case that of the recently introduced Fusion, and adds a more powerful 250-horsepower V6 mated to a six-speed automatic transmission. Lincoln also gets a version that becomes the second-generation Aviator. Ahead of the official introduction, Ford has released an illustration that gives us an idea of what the truck will look like.

2007_FordEdge.jpg


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