Every year automotive industry guru’s and product specialists converge on the Las Vegas Convention Center to promote their products, meet the competition, and network. This year an estimated 145,000 people gathered to celebrate American Muscle and flaunt their piece of the automotive puzzle. From guys named Joe who craft cosmetic interior bolts to the major auto manufacturers like Ford, GM, and Toyota the Specialty Equipment Market Association has created a forum for almost anything in the automotive aftermarket. Bring your walking shoes, but leave your wallets at home because it’s time to visit the 40th annual SEMA show.
As died-in-the-wool car guys, AutoPacific and VehicleVoice correspondents covered the show. Ah, the aching feet!
The irony behind SEMA is that there are miles of exhibits, thousands of vehicles, and millions of amazing products, but you can’t purchase anything but a t-shirt or hat. What makes SEMA so special is the passion. Everyone at the show is passionate about his or her part in the automotive aftermarket and that excitement can be seen in their sculptures. The experience could be likened to that of an art aficionado visiting the Getty Museum in Los Angeles, only you’re actually able to meet the artisans along with their work. There were superchargers, suspension kits, pistons, drivelines, radiators, batteries, wheels, tires, and of course vehicles with parts that fused form and function while screaming capability.