electric car:

Ed Kim and the Audi A3 e-tron


Recently, Ed Kim, AutoPacific’s Director of Industry Analysis, was given a sneak peek at the Audi A3 e-tron plug-in electric.  Earlier this week, Ed’s impressions were prominently featured in Audi’s featurette about the car. This video was released in conjunction with the automaker’s official announcement about the A3 e-tron’s U.S. test program at the 2012 TED Conference in Long Beach, CA. 

The A3 e-tron will be distributed in select markets in the U.S. to help Audi get real world data about how electric vehicles are used in everyday life, ultimately aiding in the development of future plug-in vehicles from Audi.

Audi, rightly so in our opinion, believes there is no one silver bullet in the quest for greater efficiency.  As such, the automaker is exploring just about every available alternative powertrain technology out there as potential components of a greater solution.  Those can include electrics, hybrids, plug-in hybrids, diesels, or even very efficient gasoline engines.

Watch below to see Audi’s A3 e-tron in action, and Ed’s thoughts on some of the issues surrounding electric vehicles.


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2012 Mitsubishi i: Let’s Give Them Something to Talk About


Mitsubishi has been on something of a downturn over the last few years, even more so than most of the automakers during this recession.  Aging model lines and relatively little marketing have reduced the brand’s visibility over the years despite some exciting turbocharged and all wheel drive products, in stark contrast to Mitsubishi’s relatively high profile at the turn of the century due to extroverted products, catchy commercials, and creative financing.

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2013 Toyota RAV4 EV Prototype: A Quick Spin


I’m at Toyota’s third Sustainable Mobility Seminar at the moment, a deep dive into the issues surrounding sustainable motoring featuring excellent speakers from industry and academia.  I’ll admit, my head is still spinning from all the education I’ve received over the last twenty-four hours, but there’s one part of the event I feel compelled to write about – right now.  All of us in attendance got the media’s very first chance to drive fully working prototypes of Toyota’s upcoming fully electric RAV4 EV.  As AutoPacific’s resident treehugger, I couldn’t wait to get behind the wheel of Toyota’s upcoming electric SUV.

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Who Says Electric Cars Are Slow?


When you ask someone to name the most remarkable aspect of an electric car, they typically reply with one of three answers:

  • Electric cars free us from oil
  • Electric cars are expensive
  • Electric cars are slow

Well, what if you were to learn that some of the latest battery-driven sedans, coupes and convertibles were not only electric, but faster than a Corvette or a Porsche? We’re kidding, right?

No, we’re not.


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