F-150:

Reflections from the Detroit and Chicago Auto Shows

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Has the 2014 Auto Show Season been a bust so far? Well, with the exception of the all new Ford F-150, there has not been much to justify all the fabricated hoopla at either the North American International Auto Show in Detroit or the Chicago Auto Show. You can almost count the significant new news on one hand. In order of importance to the United States market and their manufacturers here are the most significant: Ford F-150, Chrysler 200, Honda Fit, Hyundai Genesis, Mercedes C-Class in Detroit and the Subaru Legacy in Chicago. OK, that is six significant entries. Others that might have made the list are the GMC Canyon mid-size pickup and the Lexus RC-F coupe. The Detroit Show ended up focusing on performance models or concepts like the production-ready Subaru WRX STI, Toyota FT-1 super car, Chevrolet Corvette ZO6 variant, BMW M3 sedan and M4 coupe, Cadillac ATS coupe. The only other vehicles of note at the Chicago Show were the 2015 Lincoln Navigator with new front and rear styling and the Mercedes GLA compact crossover SUV.


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Ford F-150 – AutoPacific’s Most Ideal 2012 Large Light Duty Pickup

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AutoPacific’s Ideal Vehicle Award (IVA) recognizes the vehicle that best hits the target its buyers demand.  Winning an IVA shows the product planners, engineers and designers of the manufacturer understand what their target customers want and have created the vehicle to best meet their demands.

F-150 Dominates Chevrolet Silverado 1500 for IVA Win: The 2012 Ford F-150 comes closest to the ideal of any Large Light Duty Pickup.  The F-150 edges out the second place Chevrolet Silverado 1500 by 41 rating points to win in this class.   Having eighty-percent or more of owners rating a characteristic ideal is outstanding.  Achieving a score of ninety-percent is even more impressive.  Ninety-percent or more of F-150 owners rate its exterior size, passenger roominess, exterior styling, driver’s seat comfort and ride and handling ideal.  Eighty-percent or more of F-150 owners find these additional characteristics ideal:  driver’s seat visibility, cargo space, wheels and tires, ease of getting in and out, safety features.

A Few Shortfalls – But None Critical. About 19% of F-150 owners want better infotainment technology.  About 25% of F-150 owners want more interior storage compartments.

You can find an Autobytel review of this IVA award winner at  http://www.autobytel.com/auto-news/awards/ideal-suvs-pickups-rated-by-owners-in-2012-iva-awards-112117/

For a complete summary of all AutoPacific 2012 Ideal Vehicle Award results contact karin.turner@vehiclevoice.com and title your email “IVA Results”.  A copy of the results will be emailed to you within 48-hours.


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2011 F-150 EcoBoost: Raising the Bar…Again

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I need to give you full disclosure:  I love engines with forced induction.  Turbos and superchargers make me smile, well, most of the time.  My father had a Lincoln MKT EcoBoost when they first came out and I appreciated the idea of a turbo V6 but wasn’t particularly impressed with the the package.  The front-wheel biased all-wheel drive torque steer and transmission calibration never seemed to be as polished as I had hoped for in a vehicle of that price point.  It could use a dose of that torque vectoring system from the Focus to balance out the massive amount of power.  My opinion of the V6 EcoBoost from Ford was basically “meh”, as I never felt like the refinement was all there.  A stint in a Taurus SHO confirmed this fact for me.  Sure, it’s a stupid powerful powertrain but it was missing the harmony that made the engine mate up to the car like peanut butter and jelly.  


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2010 Ford F-150 Wins AutoPacific's Vehicle Satisfaction Award for Light-Duty Pickup

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Ford_10_F150_HarleyDavid.jpgThe Ford F-150 came home with almost all the marbles with respect to Vehicle Satisfaction in the Large Pickup segment, including full-size and compact pickup trucks. Of the 48 attributes measured, the F-150 came in first in class (or tied for first) with respect to 45. Pretty impressive, particularly in a segment with some of the most demanding, and most loyal, owners.
It is no wonder that the Ford F-150 is a top seller. When it comes to full-size pickup trucks, clearly Ford knows how to satisfy the customer. The F-150 is perennially one of the best selling vehicles of any kind in the USA, and its top-rated satisfaction scores in so many categories validates Ford’s success in the pickup segment.
For a complete list of winners and description of the Awards, click here.


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Autopacific Announces 2010 Vehicle Satisfaction Awards

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AutoPacVSAlogo10.jpgNational Survey Reveals Cadillac as Top Premium Brand, Buick as Top Popular Brand, Ford Motor Company Has Most Awards with Seven, Suzuki Kizashi as Top Car and Lincoln MKT as Top Truck
TUSTIN, Calif. (May 20, 2010) — AutoPacific today announced its 14th Annual Vehicle Satisfaction Awards (VSA) to help consumers make informed vehicle purchase decisions.
“While the auto industry is showing signs of improvement, more than ever before, manufacturers need to be able to differentiate themselves. Proof of satisfied customers is as good as gold,” says George Peterson, president of AutoPacific. “We’ve found that more than 25% of new car buyers are positively influenced by owner-based awards like the VSA when deciding on a new car or truck.”
AutoPacific’s Vehicle Satisfaction Award is an industry benchmark for measuring how satisfied an owner is with his/her new car or light truck. This study by the Southern California-based automotive research firm summarizes the results of over 42,000 new vehicle owners.
“Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes,” says Peterson. “The winners perform well in 48 separate categories that objectively measure the ownership experience.”


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2009 Ford F-150 Wins AutoPacific 2009 Ideal Vehicle Award

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“The all new Ford F-150 wins AutoPacific’s 2009 Ideal Vehicle Award for Full-Size Pickups. F-150 owners are also most likely to recommend their truck to friends or relatives — an indication of how confident they are with their truck,” said George Peterson, president of AutoPacific, Inc. “Ford has been perfecting the half-ton pickup for decades and the latest generation of F-150 shows that Ford has not slipped. They understand the pickup buyer more than anyone and they deliver.” Leading characteristics include:
* Exterior styling
* Passenger room
* Technology level
* Handling09F150_KR_78FrtPs_IVA.jpg


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Yikes! F-150 Outsold!

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May sales reports are coming in. Ford F-Series, for the first time since 1991 (according to Automotive News) has been outsold by a car. In fact, by four cars.
The world is coming to an end!
Numbers after the jump…


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2007 Toyota Tundra – The Breakthrough Expected?

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Arguably the biggest news at the Chicago Auto Show was the first glimpse of the all new 2007 Toyota Tundra pickup. Well, maybe it was not arguably, but absolutely the biggest news. Can Toyota be stopped? Will the Tundra gut the family jewels of the Big Three chipping away at the last remaining profitable units in the Silverado, Ram and F-Series lineups? Is the Tundra a breakthrough in full size pickup design? Has Toyota finally fielded a fully competitive pickup? Lots of questions were answered at Chicago and many remain to be answered. VehicleVoice correspondents and AutoPacific analysts were on hand to see the reveal of the Tundra first hand.

Toyota Motor Sales, USA President Jim Press Pitching the New Tundra
Clearly the new Tundra is a substantially stronger competitor than the present Tundra. It is larger and will have a 5.7L V8 available as its top powertrain. With a larger displacement than the Nissan Titan, it is expected the Tundra V8 will get about 325HP although power numbers were not provided. The Tundra 4×4 shown on the stand can tow 10,000 pounds which should be class-leading among half-ton pickups. But many people were expecting the new Tundra to be a breakthrough product. They were expecting a new benchmark for full size pickups. They were expecting Tundra to be 105% of a typical half ton pickup.
What they got was maybe 101% or 102%. Nice truck. But not as muy macho as the FT-X Concept Truck of 2004.


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Titan Top Ranked Vehicle, Truck, Big Pickup in AutoPacific's 2005 Vehicle Satisfaction Awards

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Nissan Titan Wins AutoPacific 2005 Large Light-Duty Pickup Vehicle Satisfaction Award

AutoPacific VSA Blog.jpg

Owners of the 2005 Nissan Titan rate the pickup not only at the top of its Large Light-Duty Pickup category, but also as the top rated vehicle overall. This is an outstanding accomplishment and testament to the satisfaction Titan is giving its owners.
Titan’s achievement is truly remarkable and demonstrates the inherent differences in AutoPacific’s way of measuring satisfaction compared with others. Titan is immensely satisfying, but owner surveys conducted by others show Titan has a fair share of niggling problems. But, if you are not counting things gone wrong and looking at what really matters – how well buyers are satisfied – Titan shines. Its big, powerful V8 engine combined with outstanding styling and features provide the top-satisfying product package for 2005.
“We cannot ignore that two large trucks produced at Nissan’s Canton Mississippi assembly plant won top place in their categories for 2005 – Nissan Titan and Nissan Armada. Nissan’s third large truck – the luxury Infiniti QX56 also rated very well. This is a sweep any company can be envious of.
AutoPacific’s Vehicle Satisfaction Awards are given to top rated vehicles for satisfaction in their vehicle category based on owner responses to an annual national mail survey.


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