Autopacific Announces 2010 Vehicle Satisfaction Awards


AutoPacVSAlogo10.jpgNational Survey Reveals Cadillac as Top Premium Brand, Buick as Top Popular Brand, Ford Motor Company Has Most Awards with Seven, Suzuki Kizashi as Top Car and Lincoln MKT as Top Truck
TUSTIN, Calif. (May 20, 2010) — AutoPacific today announced its 14th Annual Vehicle Satisfaction Awards (VSA) to help consumers make informed vehicle purchase decisions.
“While the auto industry is showing signs of improvement, more than ever before, manufacturers need to be able to differentiate themselves. Proof of satisfied customers is as good as gold,” says George Peterson, president of AutoPacific. “We’ve found that more than 25% of new car buyers are positively influenced by owner-based awards like the VSA when deciding on a new car or truck.”
AutoPacific’s Vehicle Satisfaction Award is an industry benchmark for measuring how satisfied an owner is with his/her new car or light truck. This study by the Southern California-based automotive research firm summarizes the results of over 42,000 new vehicle owners.
“Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes,” says Peterson. “The winners perform well in 48 separate categories that objectively measure the ownership experience.”

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2009 Honda Fit: Maybe the Most Ingenious Car You Can Buy Today


Honda_2009_Fit_exterior_side.JPGWhen I was a kid, I loved all manner of transforming robots. Transformers, Go-bots, Voltron…if it could change shape and function, I loved it. As an adult, I’m no different. I love multi-functional furniture, living spaces, and of course, automobiles.
Apparently, so do a lot of people. Part of the reason that SUVs became so popular was because they were multi-functional. They could carry people in comfort, but they could also be reconfigured to haul cargo. Or, they could be reconfigured to carry both. SUVs gave people the flexibility to adapt the vehicle to their needs, rather than the other way around.
Of course, there’s no reason why lessons learned from the SUV can’t be applied to other kinds of vehicles, and the Honda Fit you see here is one of the best examples of multi-functionality applied to a vehicle at any price. It may be tiny on the outside, but there’s a staggering amount of out-of-the-box smart thinking on the inside that makes it more useful than many vehicles twice its size.

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2009 Honda Fit: Motorist Choice Award Winner


Hon_09_Fit_Sport_6 copy.jpg“The Honda Fit’s image and reputation helped it earn a 2009 Motorist Choice Award, as well as AutoPacific’s Ideal Vehicle Award. This Economy Car’s owners applaud the Fit’s versatility, as it is easy to live with. The Fit also benefits from its Honda badge, as owners cite Brand Reputation as a contributing factor.” — AutoPacific
“The Fit was a 2009 BOVY winner and has above average retained value and fuel costs. In addition, the Fit has the lowest maintenance costs within the segment.” — IntelliChoice
Owner Satisfaction Highlights
* Image
* Vehicle Reputation
* Brand Reputation
* Reliability / Dependability
* Overall Quality
* Durability / Long Lasting
Cost-of-Ownership Strengths
* 2009 BOVY Winner
* Strong Retained Value
* Low Fuel Costs
* Lowest Maintenance Costs

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Honda Fit Wins AutoPacific 2007 Vehicle Satisfaction Award for Economy Car


Economy Car350.jpg

Honda Fit Wins AutoPacific 2007 Vehicle Satisfaction Award for Economy Car:
“The Economy Car category has added several new entries over the past year. The owners of the all-new Honda Fit are pleased with the Size (exterior and interior) of this small car. They like the Performance, Ride and Handling. Perhaps the sportiest of the Economy Car class, owners rate the Fit strongly as Fun-to-Drive. They believe their car will have a good Resale Value, and consider the Fit to be a Good Value”.

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Introducing Nissan Versa


New Entry Car for Nissan.
Nissan formally introduced a new entry into its 2007MY lineup at the 2006 North American International Auto Show. The Versa was introduced alongside its larger sibling Sentra. Sentra is being pushed upmarket ever so slightly, in price and size. With the Versa and Sentra, and possibly a third entry in a year or two, Nissan will be trying to win back a portion of the market they have not paid much attention to this century AutoPacific and Vehicle Voice correspondents were on hand to watch the show.

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Fit For America… Honda Fit, That Is


New Entry Car Joins Honda’s Lineup
If you’re in the market for an economy car, this might be one of the better model years to buy. Not only does the Honda Fit arrive in dealers in April 2006, Toyota’s Yaris and Chevrolet’s updated Aveo will arrive shortly afterward. And don’t forget the Nissan Versa coming later in the year. Honda chose the North American International Auto Show to unveil their new Fit while Toyota launched the Yaris at the Los Angeles Auto Show , with Vehicle Voice and AutoPacific correspondents on hand. Elsewhere in the segment, Kia’s Rio and Hyundai’s Accent were all-new for the 2006MY. The oldest product in the segment is actually the Scion xA, and that model launched nationally for the 2004MY.
What are the keys to this segment? As much interior room as can be carved out of such a small footprint, some type of sporty-look model to offer the ability to not look as though you’re driving the least expensive car in the lineup, and the ability for buyers to customize or accessorize their car. Toyota is writing the book on this with Scion, and Honda is learning a few tricks.
Final pricing has not been determined for the Honda Fit, but a $12,000 price point is reasonable. Though pricing for either Fit or the new Toyota Yaris has not been announced, the Fit offers more standard features and is likely to carry a slightly higher base price as a result. Honda does have concerns about the new entry cannibalizing some Civic sales, but Honda is not creating a sub-brand for this segment, as Toyota has done for its Scion products. The Fit is built in Japan and imported, though if the small car found strong enough demand, Honda could add U.S. production.

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