Ford Edge:

Honda Pilot – Most Ideal Premium Mid-Size XSUV in AutoPacific Research

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AutoPacific’s Ideal Vehicle Award (IVA) recognizes the vehicle that best hits the target its buyers demand.  Winning an IVA shows the product planners, engineers and designers of the manufacturer understand what their target customers want and have created the vehicle to best meet their demands.

Pilot Slips By Ford Edge for IVA Win: The 2012 Honda Pilot comes closest to the ideal of any Premium Mid-Size Crossover SUV.  The Pilot slips by the second place Ford Edge by 3 rating points to win in a class that has become increasingly competitive.   Having eighty-percent or more of owners rating a characteristic ideal is outstanding.  Achieving a score of ninety-percent is even more impressive.  Ninety-percent or more of Pilot owners rate its driver’s seat comfort, ride and handling and tires ideal.  Eighty-percent or more of Pilot owners find these additional characteristics ideal:  exterior size, interior lighting, driver’s seat visibility, passenger roominess, wheels, interior storage compartments and safety features.

The Honda Pilot was also best in class in AutoPacific’s 2012 Vehicle Satisfaction Award research.

A Few Shortfalls – Some Could Have Been Offset by Selecting Available Options: About 31% of Pilot owners want more infotainment technology than now.  About 27% want better ease of getting in and out.  About 25% of Honda Pilot owners want more cargo space.  About 18% of Pilot owners want more power and acceleration but an equal percentage would trade off power and acceleration for better fuel economy.

You can find an Autobytel review of this IVA award winner at  http://www.autobytel.com/auto-news/awards/ideal-suvs-pickups-rated-by-owners-in-2012-iva-awards-112117/

For a complete summary of all AutoPacific 2012 Ideal Vehicle Award results contact karin.turner@vehiclevoice.com and title your email “IVA Results”.  A copy of the results will be emailed to you within 48-hours.


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SUVs Most Satisfying Vehicle Type

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AutoPacific’s 2008 Vehicle Satisfaction Awards results are in. AutoPacific’s awards collect the opinions of OWNERS. There is no subjectivity added by AutoPacific at all.
As usual, there are expected winners and unexpected losers, but let’s take a look at some overall results that will surprise many of you.

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Truck-Based Traditional SUVs Most Satisfying
The vehicle type with the highest Vehicle Satisfaction Score is the Traditional Sport Utility Vehicle category. These are truck-based SUVs like the Cadillac Escalade, Toyota Sequoia, Ford Explorer, Toyota 4Runner, Kia Sorento, HUMMER H3 and Toyota FJ Cruiser. In fact, the Toyota Sequoia was the top scoring vehicle – car or truck – in AutoPacific’s 2008 Vehicle Satisfaction results.
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Car-Based Crossover SUVs More Satisfying than Cars, Minivans, Pickups
The second highest scoring category was the Crossover Sport Utility Vehicle category. These are car-based SUVs like the Audi Q7, BMW X3, Acura RDX, Buick Enclave, GMC Acadia, Hyundai Veracruz, Suzuki XL-7, Ford Edge, Saturn Vue, Toyota RAV4 and Nissan Rogue. Crossovers are the response by the automakers to make more user-friendly SUVs and in 2006 Crossover SUVs began outselling Traditional SUVs… a trend that will not be reversed.
Rated substantially behind SUVs are Cars, Minivans and Pickups.
Clearly, even in times of high and increasing fuel prices, SUVs are here to stay. Their Swiss Army Knife utility guarantees they will be a central part of a high many family fleets in the future. The continuing jihad against SUVs has failed again!


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Ford Edge Wins AutoPacific 2007 Ideal Vehicle Award for Premium Mid-Size Crossover SUV:

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Showing that Ford Motor Company planners, designers and engineers not only know the traditional SUV market better than most with Ideal Vehicle Award wins by the Ford Expedition and Ford Explorer, Ford’s all new crossover SUVs win in their categories as well. Ford’s new Edge wins as Ideal Premium Crossover SUV. Edge not only wins its category, but has the highest “Ideal” ratings of any SUV overall. Edge is a sales success…and buyers often consider it near ideal. Few buyers would change the exterior size or styling. Both ride and handling are highly rated, as are technology level and interior storage.


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Mazda CX-9 – Flagship from Hiroshima

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VehicleVoice staffers had been looking forward to the Mazda CX-9 to see how the new Mazda flagship stacks up against competition. One of a plethora of new Crossover SUVs, Mazda is venturing into uncharted, for them, territory.
Mid-Size or Large Crossover SUV… a Tweener?
The CX-9 is a “large” Crossover SUV – not the size of the Tahoe-sized GM Lambda Crossover SUVs like the GMC Acadia, Saturn Outlook and Buick Enclave, but still big enough to have a relatively comfortable 3rd row seat. AutoPacific carries CX-9 in our Premium Mid-Size Crossover SUV segment (what a mouthful). It may actually deserve to be categorized in the Large Crossover Segment. We’re taking a look at it.
Styling is Modern, but Blends in With Other Contemporary Crossover SUVs
The styling of the CX-9 is modern without being overdone like its lower priced stablemate the CX-7. There are no wheel arch accents over the front wheel like the CX-7, RX-8 and Miata, but I don’t know if this is good. I was kinda getting into the more blatant Mazda front end look. The CX-9 doesn’t offend, it just blends. So from an overall styling standpoint, it seems to “blend” rather than turn heads. Some folks wondered if it was a new Lexus RX, so I guess being mistaken for an RX (like the Hyundai Veracruz is) ain’t too bad.


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Podcast #69 – Living on the Edge Ain't So Hard

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Ford S-Max – European Crossover OK for USA?

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I’ve been driving the Ford S-Max Crossover for about a week now through England and Wales. The S-Max is a derivative of Ford’s European Minivan – the Galaxy – and its European Mid-Size Car – the Mondeo. Very impressive vehicle in many ways. It was selected as the European 2007 Car of the Year as judged by 58 journalists across 22 European countries. Apparently, Alan Mulally, Ford’s new CEO is trying to bring the S-Max to the USA in 2009 or so. Will the S-Max work in America?

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Is S-Max a Crossover SUV, Minivan, Station Wagon or Something Un-Identifiable?
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First, what is it? We at VehicleVoice and AutoPacific have found that if a buyer cannot categorize a vehicle, i.e. figure out if it is a Minivan or SUV or Wagon, they will shy away from it. This is what happened to the Chrysler Pacifica and the Mercedes R-Type. Ford positions the S-Max as a Crossover SUV – a segment that is booming in the USA. At a glance, S-Max has little “SUV” ambiance. It is a very useful MPV – meaning multi-purpose vehicle – but where is the SUV DNA? S-Max has a very fast windshield with “canard” windows between the windshield and the A-Pillar. This gives a very sporty silhouette, but may yield a shape that is too Minivan-like.
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The S-Max is a seven-passenger vehicle with a small third-row seat. The third row easily folds flat for loading luggage. If S-Max were introduced in the USA, how would S-Max fit among the other Ford Crossover SUVs – the 5-passenger Ford Escape, 5-passenger Ford Edge, and the 7-Passenger Ford Taurus X (Freestyle)? It is not as SUV-like as Escape and Edge – maybe similar to the SUV DNA of Freestyle/Taurus X.
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S-Max, in some ways, comes across as similar to the Mazda CX-7 or a slightly smaller version of the Mazda CX-9. It does not come across as similar to the larger General Motors Lambda Crossover SUVs like the Saturn Outlook, GMC Acadia or Buick Enclave.


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VehicleVoice#63 – New Crop of Lincoln's and the Camaro Convertible Concept



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When VehicleVoice correspondent David Barrett and AutoPacific’s Dan Hall take a walk through a major auto show, don’t expect to see them anytime soon. They can talk each other hoarse about cars, and they never get tired of looking at the latest the industry has to offer.
At the North American International Auto Show in Detroit earlier this winter, Dan and David spent some time in the Lincoln booth trying to make sense of all the MK-ness everywhere. They checked out Lincoln’s version of the Ford Edge, called the MKX, a crossover with some nice Lincoln styling and a hot concept on the show floor called the MKR. The MKR is a big, powerful American sedan, and David and Dan were in a crowd of admirers. Was it the 415 horsepower, twin-turbocharged V6 or the over-the-top styling?
In the Chevy booth, David and Dan reminisced about their high school days when they stepped in front of the new Camaro Convertible Concept. Seems both of them are surprised they’re alive today after their exposure to the original Camaro. The new version promises to be the stuff of legends as well.
New Vehicles and Concepts -
2007 Lincoln MKX
Lincoln MKR Concept
Chevy Camaro Convertible Concept
Show Runtime – 11:48


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2007 Chicago Auto Show: 2008 Toyota Highlander

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Highlander Evolves with More Size and Power
Ahead of sales in July 2007, Toyota used its traditional opening press conference of the 2007 Chicago auto show to launch the 2008 Highlander. Toyota’s new Highlander keeps its personality as a car-based crossover SUV, updated to the latest Camry/Avalon platform. The new Highlander is bigger and heavier, but Toyota gives it more power, with both the Hybrid and new standard 3.5L V6 estimated to deliver 270HP. The Hybrid goes on sale shortly after the standard model.

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Highlander already offered a third-row seat, but the extra three inches in wheelbase and four inches in length should make for a more comfortable interior. The new size is a bit bigger than the Honda Pilot and the same length as the Chevrolet Equinox. It is bigger than the Mazda CX-7 and Ford Edge, but smaller than Mazda’s CX-9 or the newly renamed Ford Taurus X (the XSUV formerly known as the Ford Freestyle). Highlander is better sized for those using the third row as occasional-use seating, instead of emergency seats.
So, the question is whether or not the new 2008 out-Pilots the excellent Honda Pilot?
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LA Auto Show – 2008 Ford Escape

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The Ford Escape was Ford’s first Crossover Sport Utility Vehicle. When it was launched, it hit the sweet spot in the SUV market… good size, great interior package, super visibility, well-priced, looked like an SUV. Over the years, Ford essentially did nothing to the Escape to keep it overtly fresh except launch the Escape Hybrid – a really good move, but not something that sold huge volumes of Escapes.

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Now, for the 2008 model year, Ford has implemented what the industry calls a “front and rear six”. This means that, keeping doors, roof, windshield, windows, etc the same, Escape gets new styling for the front “six inches” and for the rear “six inches”. In addition, the Escape gets an interior freshening.
The puzzling part of the Escape redo, however, is the use of a eggcrate grille rather than the horizontal bar motif now rolling out on Ford Edge and Explorer and Expedition. While these three SUVs all are on the market now with the new-look Ford Truck front end, Ford insiders confess that the Escape’s front end styling was approved before the Edge, et al and that there would have been a delay if they had circled around to do the “right thing”. Reality bites.
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2007 Lincoln MKX – More Than The Sum Of Its Parts

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For a dyed-in-the-wool cynic, it’d be easy to dismiss the Lincoln MKX as little more than a tarted up Ford Edge. MKX could be another case of a redressed everyman’s car devised by sinister marketing types to pick the pockets of the gullible wealthy. Sure it uses the same platform, drivetrain, chassis bits and much of the sheetmetal with the more affordably priced, er, Ford. But this kind of misanthropic thinking sells the premium-badged vehicle short in many ways. Frankly, AutoPacific and VehicleVoice correspondents were suitably impressed by the MKX and how different it was from the Edge.

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For starters, Lincolns spun off high-volume Ford products have been the norm rather than the exception over the luxury nameplate’s 85 years of Ford ownership. After a calamitous attempt at building overweight Mercury and Lincoln vehicles off a common platform in 1949, both brands pretty much fell into lockstep with the lowly Ford. Other than a couple of other unsuccessful tries to build stand-alone Lincolns in mid-fifties for a decade or so, common sense (and rising development costs) meant Lincolns would have to be derived from higher volume platforms.


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