Ford Escape:

All-New 2017 Honda CR-V – Improved Across the Board

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The 2017 Honda CR-V goes on sale in December 2016.  It’s predecessor, the fourth-generation 2016 Honda CR-V, is on track to sell about 380,000 crossover SUVs in 2016. It is the highest volume crossover SUV and one of the top selling vehicles in the market. In AutoPacific’s Vehicle Satisfaction Award Research the CR-V achieved a score of 690.  This is a fourth place showing in the Mid-Size Crossover SUV segment.  Nissan Rogue (712), Toyota RAV4 and Subaru Forester place ahead of the 2016 CR-V. In AutoPacific’s 2016 Ideal Vehicle Award Research the CR-V was tied with Rogue in third place (1134 points).   The class leading Subaru Forester (1175) and Mazda CX-5 scored higher.2017 Honda CR-V F34 VV2017 Honda CR-V FV VV

Each year, AutoPacific surveys new car and light truck buyers to determine what changes they want in their vehicle. It is particularly interesting to compare the changes that owners want to their vehicle when it is just about to be replaced by the next generation.  Also, AutoPacific’s research can be measuring stick on how well a manufacturer’s product planners, engineers and designers understand their customers.  Using AutoPacific’s research to determine what changes people wanted in their CR-V, let’s see how well Honda did with their update.

Source: AutoPacific - Radar Chart Showing Changes 2016 Honda CR-V Owners want Compared with Competition

Source: AutoPacific – Radar Chart Showing Changes 2016 Honda CR-V Owners want Compared with Competition

Technology – Still a Challenge as With Most New Generation Vehicles: As with many vehicles these days, technology is a love it/hate it affair. About 25% of 2016 Honda CR-V owners want more advanced technology than now. About 30% want the technology they have to be easier to use. The 2016 CR-V has the HondaSensing suite of driver assistance technologies available.  The 2017 version expands on that adding a blind spot information system to the affordable EX model. Technology is still an area that requires a great deal of work, and the 2017 Honda CR-V improves on its predecessor.  About 25% of CR-V’s competitors want more advanced technology as well.  Among competitors, about 34% of 2016 Ford Escape owners want easier to use technology.

Driver’s Seat Visibility – Excellent View: Visibility is a key component in the acceptance of new crossover SUVs. About 29% of 2016 Honda CR-V owners want better driver’s seat visibility compared with 27% for competition. The previous CR-V was very competitive, but AutoPacific concludes the fourth generation CR-V is better. The driver’s seating position is excellent.  The hood has been redesigned with more character that gives the driver more reference points in front. Honda has always been generous with glass and it appears the windows are larger. The 2017 CR-V should see better results next year.

Power and Fuel Economy – Going Turbo: About 20% of 2016 Honda CR-V owners want more power and acceleration and about 10% would sacrifice power and acceleration for better fuel economy. About 29% of 2016 Nissan Rogue owners want more power and acceleration. The 2017 Honda CR-V adds a 190-horsepower turbocharged 1.5L 4-cylinder in all but the base LX model. The turbo 4 gets both better fuel economy and acceleration and feels sprightlier than its predecessor.   2017 results should be even better than 2016.

 Ride and Handling – Improved Dynamics: About 20% of 2016 Honda CR-V owners want easier handing and a softer ride. This compares to just 14% of the owners of its primary competitors wanting easier handling and softer ride.  Honda has improved the ride and handling giving the 2017 CR-V a solid ride with crisp sporty handling. It is not a pillow-soft ride by any means, but gives the confidence that the vehicle will do what the driver demands.

Passenger Roominess – More Rear Seat Room: About 20% of 2016 Honda CR-V owners want more passenger room. This compares with about 24% of competition (about 32% of Ford Escape owners want more passenger room). The 2017 Honda CR-V has 2.1-inches more rear seat legroom while increasing the overall length of the vehicle by 1.2 inches. The rear seat seems much more spacious and the 2017 Honda CR-V should fare even better in AutoPacific’s 2017 research.

Exterior Styling – More Distinctive – Upscale: Looking at the all new CR-V, the at-a-glance impression is “more of the same”. CR-V, however, adopts Honda’s more aggressive and distinctive front end design with a heavy dollop of chrome. The taillights are a blatant evolution of the 2016 CR-V. About 16% of 2016 CR-V owners want more distinctive styling. 23% of owners of the 2016 Ford Escape, for instance, want more distinctive styling. It is probably safe to say that the 2017 changes to the CR-V will move the needle towards the more distinctive area.

Cargo Area – Even Better:  2016 Honda CR-V owners are less likely to want more cargo space than the competition – 14% compared to 28%.  The 2017 Honda CR-V adds almost 10-inches to the length of its cargo space.  This makes the all-new CR-V even better than before and substantially better than each of its main competitors.

Overall: The 2017 Honda CR-V has incrementally improved in almost every area. The styling is more distinctive. The powertrain more responsive. The interior is larger within a vehicle that is no bigger than before. Combined with Honda’s outstanding ergonomics, the CR-V, as a product, should be able to sell at about capacity especially at the aggressive pricing Honda has adopted.

Competition does not stand still. The Ford Escape has a substantial upgrade for 2017. The Nissan Rogue is all new for 2017. The 2017 research will show which vehicle’s product development team understood its customers the best and executed the product for them.

 


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All New Honda CR-V Impressive Re-Incarnation

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Honda has imposed an embargo for the new Honda CR-V on technical specifications, driving impressions and pricing, so we can only describe the vehicle and its competitive position in generalities.  The embargo lifts on November 30, 2016.

New Honda CR-V FV VV

New Honda CR-V – all new for 2017 with distinctive front end styling.

Honda Assures Continued Success in Entry XSUV Market  The all new Honda CR-V is an impressive compact crossover SUV.  A pillar of Honda’s product lineup that includes Accord, Civic and Odyssey, the CR-V sells almost 400,000 units per year.  Strong competitors include the Toyota RAV4 and Ford Escape.  The Nissan Rogue is starting to make waves as well.  The entry crossover SUV category has become the best selling class of vehicle in the United States.  Entry crossover SUV sales are higher than mid-size cars.  The popularity of the segment, and how good this new CR-V is, has led Honda to add more assembly capacity at its Indiana assembly plant in 2017.

Sport utility vehicles have evolved from the hardcore 4x4s of the 1970s to the very easy-t0-live with crossover SUVs of today.  Responding to customer demand for better ride, better fuel economy, the latest electronic and infotainment features, the new crossovers have taken the market by storm.  They are now the vehicles of choice for most female buyers.

In the development of the new Honda CR-V, Honda benchmarked the European BMW X3 to give this mainstream crossover a luxury feel.  They clearly have higher aspirations for the vehicle.  Also, given the sales volume of the CR-V, Honda added standard features in lower trim levels.  Cost efficiencies are substantial when a product approaches the 400,000 unit volume level.

Nwq Honda CR-V F34 VV

New Honda CR-V – all new for 2017 with more muscular styling

More Aggressive Than Past Hondas  Sounding like a Big Three manufacturer of yore, the new Honda CR-V is longer, wider and higher than before.  It has a new turbocharged 4-cylinder engine mated to a continuously variable transmission on all but its base LX trim level.   The looks of the new Honda CR-V are an upward evolution of its predecessor.  Styling is more aggressive with more character in the hood and body panels.  The grille is much more aggressive than previously and follows the trend adopted by the new Honda Pilot XSUV and Ridgeline pickup.  The wheel openings are more muscular to accommodate larger tires and wheels.

More Upscale than Typical for This Class  Comparing the new Honda CR-V with the RAV4 and Escape, the CR-V comes across as a product in a class above.  The finish is outstanding, the interior has been substantially upgraded with soft touch materials in critical areas.  As usual, the new Honda CR-V is an ergonomic tour de force.  Visibility from the driver’s seat is excellent.  Reach to the controls is intuitive.  The large electronic instrument cluster is brilliantly lit and provides necessary information.  Responding to customer complaints, the new Honda CR-V adds back a volume control knob for the audio system replacing the slider used previously.  The rear seat is larger than in its predecessor and Honda describes the interior space in the new Honda CR-V as being best in class.

High Volume EX Trim Loaded with Features  The highest volume trim level will be the EX one step above the base LX.   The level of equipment on this model is impressive.  Honda includes Honda Sensing, blind spot warning and cross traffic warning as part of the EX trim level.  Honda Sensing includes adaptive cruise control with low speed follow, collision mitigation braking system, road departure mitigation, and lane keeping assist.  The Honda-exclusive Lane Watch video camera system has been abandoned for the new Honda CR-V.  Blind spot information replaces Lane Watch because owners want blind spot information on both sides of the car and the right-side-only Lane Watch system couldn’t be adapted to show the left side as well.

Best Selling Honda?  Given the excellence of the latest generation CR-V, and the additional production capacity being added, it would not be surprising if the CR-V becomes Honda’s top-selling vehicle.


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2016 Hyundai Tucson – Compact XSUV Benchmark?

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Raising the Bar in a Competitive Segment  The Koreans keep getting better and the new 2016 Hyundai Tucson (product code TL) is an example of how Hyundai has executed a segment-beater.  Competing against big sellers Honda CR-V, Toyota RAV4, Ford Escape, Jeep Cherokee, Chevrolet Equinox, Mazda CX-5, etc. the new Tucson checks all the boxes.  It is well styled and immediately identifiable as a Hyundai (looks almost too much like the Santa Fe Sport).  It has a great package – good visibility, spacious front and rear seating, good cargo room, easy ingress/egress.  The fit and finish is excellent inside and out.  The interior trim materials have moved upwards – almost up to the next higher price class.

MY16 Hyundai Tucson

MY16 Hyundai Tucson

MY16 Hyundai Tucson

MY16 Hyundai Tucson

Hyundai Fell Behind in Segment – 2016 Hyundai Tucson Provides Conquest Opportunity  The product is good enough to begin some serious conquesting.  As the compact crossover SUV market has boomed over the past several years (growing 14.9% 2015CYTD), Hyundai has been left with a less-than-competitive product capable of selling around 45,000 per year.  As such, Hyundai Motor America’s share of the segment slipped from about 6% to 2.5%.  Some of that is due to capacity constraints from its Korean plant.  A new plant in the Czech Republic has come on line and will be supplying Europe freeing up Korean capacity.  With the new Tucson on sale in August, 2015, HMA’s volume is expected to rise to 56,200 in 2015 and up to 90,000 or higher in 2016.  The 2015 Hyundai Tucson is good enough to pull that off if there is strong marketing support behind the vehicle (the last generation was essentially a “launch and leave” proposition with little marketing support).  At 90,000 units, the Tucson will have about 6% of the segment.

Pre-Family Market Target  Who will buy the 2016 Hyundai Tucson?  HMA sees this as the entry targeted at “pre-family” singles and couples.  Tucson is 8.5-inches shorter than the Santa Fe Sport that is targeted at “post-family” couples who no longer need the seven-passenger three row capacity of the 8.5-inch longer (than Santa Fe Sport) Santa Fe.  Santa Fe is targeted at “core families”.  Tucson democratizes technology by offering most of the latest gee whiz electronic features available on higher classes of products.

Hyundai describes its styling as bold and confident and it certainly comes across that way.  It has a slightly more vertical windshield that helps ingress to the front seats.  Tucson adopts Hyundai’s new corporate face with the hexagonal grille.  From the side view, the Tucson is lean and wedgy.  Exterior styling was by Hyundai’s European studio.  The interior was styled in California.  Ergonomics are outstanding with controls placed where expected.  There is an 8-inch information screen with navigation and Hyundai’s BlueLink interface.  The only criticism is with map graphics that don’t show enough detail and seem to show only major arteries, not the interesting spur roads you pass.

MY16 Hyundai Tucson

MY16 Hyundai Tucson

Powertrain OK but Full Throttle is Disappointing  The base engine is Hyundai’s Nu 2.0L GDI 4-cylinder that has 164-horsepower and 151 lb ft of torque.  The 2.0 L mileage figures are 23/31/26mpg.  The 2.0L gets a six-speed automatic transmission.  The optional engine, and the engine on the majority of Tucson models, is the Gamma 1.6L 4-cylinder Turbo with 175-horsepower and 195 lb ft of torque.  The 1.6L mileage figures are 26/33/29mpg).  The 1.6L gets a seven-speed dual clutch transmission.  You definitely want the higher torque 1.6L Turbo.  The torque is the key to performance feel.  In the examples of the Tucson I drove, there was a noticeable lag when full throttle acceleration was wanted or needed from a stop (with traffic approaching, for instance).  Pedal to the metal was disappointing.  On a part throttle take off, this was not evident.  It seemed to happen only when you really wanted the oomph.  This is a characteristic an owner will learn over time, but Hyundai should sort it out ASAP.


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2015 Lincoln MKC – 2nd Volume Entry for Lincoln

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The 2015 Lincoln MKC hit Lincoln dealerships in June 2014 and promises to be the 2nd volume entry for Ford’s premium brand after the award-winning Lincoln MKZ.  Lincoln is the top brand in AutoPacific’s 2014 Vehicle Satisfaction Award research and the MKZ and MKZ Hybrid are the winners of their product categories.  The MKC (getting confused with the alphanumeric nomenclature yet?) is joining a booming market for smaller crossover SUVs and, based on our brief drive of the vehicle, the MKC should do very well in AutoPacific’s 2015 Vehicle Satisfaction Award research.2015 Lincoln MKC F342015 Lincoln MKC R34

Excellent Package  The MKC is a “small” crossover SUV, but it does not feel small from the driver’s seat.  The front seating package is spacious.  Visibility forward is excellent.  Ergonomics are good.  Transmission shifting is through push buttons on the left hand side of the center stack.  The MyLincoln Touch system is more intuitive (but reading the channel numbers for SiriusXM is almost impossible because of tiny font sizes) and stable.  Losing the shifter in the center console is an excellent idea for many reasons.  It allows for more storage in the console and also allows the console to be narrower giving the front seat passengers more seat width.  The MKC is a persuasive package that will appeal to buyers across all age ranges.2015 Lincoln MKC Cockpit

Neat Features Abound on MKC  For those buyers who want the latest technology, MKC offers a lot.  Of course, there is MyLincoln Touch that sets the stage in the center stack.  There is Approach Detection where the vehicle reacts to the key fob approaching the vehicle at night and the headlamp accents, taillamp accents, door handle pockets and interior all light up.  There is even a Lincoln logo projected onto the pavement from the outside rear view mirror puddle lights.  Then there is Drive Control that includes continuously adjusting shock absorbers to provide a comfortable ride under all conditions.  Electric Power Steering and Active Noise Control are standard features that complement the Drive Control System.  Active Park Assist not only can park the MKC, but includes Park Out Assist to help the driver maneuver the vehicle out of a tight parking space.  As with many newly introduced vehicles there is a suite of electronic driver assist technologies:  lane-keeping system, driver alert system (checks driver alertness), adaptive cruise control, collision warning system with brake support, blind spot information system, and cross traffic alert.  These features may sound like overkill, but once you have used them, they become a necessity rather than a luxury.

Highly Differentiated from Escape – All EcoBoost Engines   The MKC is derived from the Ford Escape but shares no body panels or interior trim bits.  Without looking under the skin, the relationship is invisible.  The 2015 Lincoln MKC comes standard with a 240HP 2.0L EcoBoost 4-cylinder engine.  Optional is a 2.3L EcoBoost 4-cylinder with 285-horsepower (with 93 octane gasoline – in California the top spec gas octane is 91 octane so the output for the 2.3L would be about 280HP).  The base vehicle is front wheel drive with all wheel drive available as an option.

Outstanding Dynamics  Starting in Santa Barbara and driving across the Los Padres National Forest to the Tejon Ranch , the MKC proves to be nimble and athletic on the twisty roads more suited to a sports car than a X-SUV.  With the 2.3L EcoBoost and AWD, the MKC is quick and solid over all road surfaces.

Price and Competition  The base price of the MKC is $33,995, but the versions Lincoln provided for the drive evaluation were all in the $50,000 range equipped with the full suite of electronic features and the big engine.  The size and price of the MKC puts it in the competitive set with the Cadillac SRX, Acura RDX, Audi Q5, BMW X1, Infiniti QX50 (i.e. EX), Range Rover Evoque, Volvo XC60.  As if that isn’t enough competition, there is more to come:  Lexus NX, Mercedes-Benz GLA, Audi Q3, Porsche Macan.  Clearly, buyers will have a tremendous challenge sorting out which of these smaller XSUVs to select.

Now for the Nit-Picks  Ford (Lincoln) can be depended on to make mistakes in feature availability.  For a company that touts “democratization of technology” (meaning the neat electronic features found on the top of the line will be available in a Focus, for instance) the base MKC cannot be had with an in-vehicle navigation system.  Since MyLincoln Touch is standard and each vehicle has a center stack screen, and the navigation system is via an SD card, navigation should be available on all models.

Brand Challenge  The only thing standing in the way of the MKC being a whopping success may the Lincoln brand.  While AutoPacific’s research shows Lincoln is doing a great job satisfying its customers, the brand has languished and is only now starting to re-assert itself.  The MKC is an outstanding addition to the Lincoln portfolio.  Now the challenge is to get buyers into the dealerships to drive and buy the MKC.  It will be interesting to watch how Lincoln markets the vehicle in the coming months and to monitor its sales performance.


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2015 Ford Edge Goes Sportier… and Global

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2015 Ford Edge F342015 Ford Edge R34Ford has one of the broadest SUV lineups in the industry with Escape, Edge, Explorer, Flex and Expedition and the 2015 model year is time for a new Edge.  Interestingly, Ford’s introduction to the Edge omitted the word “crossover”.  They are merely referring to it as a “mid-size utility”.  The concept execution of the new Edge was shown to the media on Tuesday, November 19 at a venue in the Los Angeles garment district.  It was shown to the wider media at the Los Angeles Auto Show the next day.

The 2015 Ford Edge is designed to be sold globally and especially targeted at China and the USA.  It is based on the front wheel drive platform of the hot-selling Ford Fusion.  It retains the dimensions of its predecessor but adds an inch of wheelbase.  The styling is sportier than before with the new Ford hexagonal grille treatment, more muscular bodyside graphics and a faster backlite.  At a glance, it is still obviously an Edge.

The styling of the new Edge is an appropriate evolution from its predecessor, but technology may be where the Edge breaks the mold.  Ford executives were using the term “democratization of technology” a lot at the show.  This means that new technology will be available up and down the Ford lineup from the Escape and Focus to the Flex and Taurus.

The upcoming Edge has a full suite of whizbang features available:  EcoBoost powertrains, active park assist, a lane-keeping system, adaptive cruise control, blind spot information system, MyFordTouch.  The concept is shown with a 10-inch touch screen in the center stack.  They make a big deal that their old capacitive switches are gone and replaced with “premium mechanical switchgear”.

While the LA Show vehicle is officially termed a “concept”, it is very close to the production model coming later in 2014.


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2010 Ford Escape Wins AutoPacific Vehicle Satisfaction Award

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Ford_10_Escape_LTD.jpgUpdates Keep Escape At the Top of the Pack The owners of the 2010 Ford Escape rated their satisfaction with the Mid-Size Crossover Sport Utility Vehicle tops in its class. This is an especially interesting win because Escape is has retained its basic style since it was introduced as the first American Crossover SUV way back in 2000. There was a moderate styling update in 2007 followed by a major powertrain update in 2008, but Escape wins over newer Mid-Size Crossover SUV designs. We have always thought Escape resides in a sweet spot among smaller SUVs and this win proves we are right.
The Escape has highest ratings for overall satisfaction in its class. Other superlative ratings (4.5 or higher on a 5.0 point rating scale) include: feeling safe while driving, wheels and tires. Other strong ratings for Escape are: ride, audio system performance, innovative technology, overall dealership experience and value for the money.
Ford can honestly say that they have invested in the right updates for the Escape over the years to keep it at the top of the pack.
For a complete list of winners and description of the Awards, click here.


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Nissan Rogue Adds to Crossover Count

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The Nissan Rogue is a small Crossover SUV derived from the Nissan/Renault global C-Class platform – i.e. Nissan Sentra, Nissan Qashqai, Renault Megane. VehicleVoice was given the chance to drive several Rogues in the desert East of San Diego. Here’s the scoop.

Nissan Rogue F34.jpg

Justification for Rogue – It Was Easy to Do
The 4-cylinder-only Rogue begs the question, “Why?” Did Nissan feel they HAD TO add a small Crossover SUV to their lineup to compete with the Honda CR-V? Yes. Is there anything particularly intriguing about Rogue? No. It is another is a plethora of conveniently sized, pleasant to drive, reasonably priced small wagons available with all wheel drive. So, I guess it is OK to call it a “Crossover SUV” because definitions in the segment are very broad.
Rogue’s styling does not turn heads. Its target market is the same one as all the other small wagons – married male in early 30s just starting a family and needing more utility than his previous sporty coupe (or more likely Chevrolet Silverado or Dodge Ram full size pickup) gave him. Not that we are down on the Rogue. It’s just that it doesn’t answer questions much differently from any other small Crossover SUV.
Nissan Rogue Dominick.jpg

Nissan North America Vice President of Product Planning, Larry Dominique, gives walkaround of new Rogue in San Diego

Conclusion: Nissan had a competent, flexible global platform that could be efficiently stretched from a sedan (Sentra) to a small Crossover. It couldn’t carry a V6, but that’s OK because the class leading Honda CR-V doesn’t have a V6 either. So here we have a low cost program, assembled in Kyushu, Japan that can fill a niche in the broad Nissan lineup.


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Podcast #69 – Living on the Edge Ain't So Hard

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Ford S-Max – European Crossover OK for USA?

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I’ve been driving the Ford S-Max Crossover for about a week now through England and Wales. The S-Max is a derivative of Ford’s European Minivan – the Galaxy – and its European Mid-Size Car – the Mondeo. Very impressive vehicle in many ways. It was selected as the European 2007 Car of the Year as judged by 58 journalists across 22 European countries. Apparently, Alan Mulally, Ford’s new CEO is trying to bring the S-Max to the USA in 2009 or so. Will the S-Max work in America?

Ford S-Max F34.jpg

Ford S-Max Fender Gills.jpg

Is S-Max a Crossover SUV, Minivan, Station Wagon or Something Un-Identifiable?
Specification Comparison.jpg

First, what is it? We at VehicleVoice and AutoPacific have found that if a buyer cannot categorize a vehicle, i.e. figure out if it is a Minivan or SUV or Wagon, they will shy away from it. This is what happened to the Chrysler Pacifica and the Mercedes R-Type. Ford positions the S-Max as a Crossover SUV – a segment that is booming in the USA. At a glance, S-Max has little “SUV” ambiance. It is a very useful MPV – meaning multi-purpose vehicle – but where is the SUV DNA? S-Max has a very fast windshield with “canard” windows between the windshield and the A-Pillar. This gives a very sporty silhouette, but may yield a shape that is too Minivan-like.
Ford S-Max SV.jpg

The S-Max is a seven-passenger vehicle with a small third-row seat. The third row easily folds flat for loading luggage. If S-Max were introduced in the USA, how would S-Max fit among the other Ford Crossover SUVs – the 5-passenger Ford Escape, 5-passenger Ford Edge, and the 7-Passenger Ford Taurus X (Freestyle)? It is not as SUV-like as Escape and Edge – maybe similar to the SUV DNA of Freestyle/Taurus X.
Ford S-Max R34.jpg

Ford S-Max Cargo.jpg

S-Max, in some ways, comes across as similar to the Mazda CX-7 or a slightly smaller version of the Mazda CX-9. It does not come across as similar to the larger General Motors Lambda Crossover SUVs like the Saturn Outlook, GMC Acadia or Buick Enclave.


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2008 Mazda Tribute – Still Great Crossover SUV

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OK, the Mazda Tribute has been around for years. Mazda has practically forgotten about it. There is very little advertising for the Tribute especially since Mazda has its more modern and upscale CX-7 and CX-9 Crossover SUVs to pitch. Because Tribute lives in the shadows of its “more important” brethren it is easy to forget about it. That’s a shame, because the Tribute is a fine Crossover SUV overall, with only a few warts that could be corrected with very little investment or cost.

Mazda Tribute F34 blog.jpg

Mazda Tribute Derived From Ford Escape – Sweet Spot Among Crossover SUVs
Over the years, AutoPacific has had Ford Escape Crossover SUVs in product clinic research. Since introduction the Escape and its derivatives – the Mercury Mariner and Mazda Tribute – have represented the sweet spot among small to mid-size Crossover SUVs. Easy to live with, easy to get into and out of, good interior package. Wow. Very well thought-out and executed. Ford knew the solution to the SUV equation when they developed the Escape and Mazda benefits.
One of the advantages of the new 2008 Mazda Tribute and the 2008 versions of the Escape and Mariner are that they have more differentiation than they have ever had before. You can actually tell which is a Mazda, Ford or Mercury at a glance.
Mazda Tribute Drivers Area.jpg

Mazda Tribute I:P.jpg

Not big, not small, the Tribute is a handy size. Easy to maneuver. Easy to see out of. Reasonably large rear seat and usable cargo area. All product attributes that measure up to a pleasant and affordable package. For a bit over $23,000 this Mazda Tribute is an excellent value.
Mazda Tribute Cargo.jpg

Nitpicks – NVH and V6 Finesse
What are the problems? Well, there needs to be some work done on engine noise and road noise. Not insurmountable problems. The venerable 3.0L V6 engine pleasant around town but thrashy when pushed. I’d love to drive a Tribute with Ford’s new 3.5L V6, but that’s not in the cards.
No Passion? But Would Make a Great Car for a Young Driver
What did the office say? Of course, folks around the AutoPacific and VehicleVoice offices have strong opinions about vehicles like the Tribute. One gray hair contended that when describing all the virtues of the Tribute the one word that was not mentioned was “passion” or and other word “enthusiasm”. True enough, but the Tribute, overall can be a very persuasive package without being headturning or making your blood run hot.
Others in the office observed that the Tribute would make a great vehicle for a teenager just out of high school and going off to college. The Tribute has enough room for the driver and a few friends plus the cargo room to carry their stuff. In fact, my high school buddy Bill Spiers in Metarie, Louisiana just bought one for his youngest daughter as a graduation present. She was pleased to say the least.
Also, as Bill learned, the Tribute can be found with tremendous discounts that make buying a Mazda a much better deal than a Honda CR-V or a Toyota RAV4.


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