Tag: Ford

Posts related to Ford

Nautilus vs. Corsair – 5-Passenger Lincoln XSUVs

Old Platform Nautilus Takes on Newer Corsair

AutoPacific compared a 2021 Lincoln Nautilus with a 2020 Lincoln Corsair.  They just happened to be at the same place at the same time.  It is pertinent to compare Nautilus vs. Corsair because they are the 5-seat entries in Lincoln’s all-XSUV lineup.  For the uninitiated, XSUV is AutoPacific’s shorthand for Crossover Sport Utility Vehicle.

Corsair Nits and Niggles  The Corsair is based on the Ford Escape platform and is all new for 2020.  Because it is all new, Corsair is executed with Lincoln’s new DNA.  There are small differences.  First, the Corsair is available with a brilliant color Head-Up Display.  Once you are used to a HUD, it [...]

AutoPacific had a recent opportunity to spens some time in a 2021 Lincoln Nautilus Reserve.  Does the 2021 Lincoln Nautilus achieve Lincoln’s objective of “Quiet Flight” and “Sanctuary”.  Pretty darn close.

Lincoln Motor Company, the luxury brand for Ford Motor Company is now an all SUV brand:  Navigator, Aviator, Nautilus, Corsair.  The Lincoln lineup is a demonstration of strong group of products.  Even though the 2021 Nautilus is its latest update, in reality it is the oldest vehicle in the lineup.  Back in the bad old days when Lincoln thought alphanumeric naming was “the bomb”, the Nautilus was the MKX (the Corsair was the MKC).  (Funny, they never changed the Navigator’s name because it is “too strong” – Cadillac made the same decision with Escalade).  But I digress, back to the Nautilus.  [...]

2021 Hyundai Elantra – New King of the Compact Hill?

Hyundai Continues to Excel at CARS!
The all new 2021 Hyundai Elantra is an excellent example of a car maker still making great cars. With many automakers now concentrating on crossover SUVs (XSUVs), Hyundai continues to design and develop outstanding cars. While Hyundai's XSUVs are very competitive too, Hyundai understands the car business remains very important.
The 2020 Ford Transit van has become the ubiquitous delivery vehicle across America. AutoPacific was given the opportunity to drive one for a week. Here is a brief review of this outstanding commercial vehicle.

2021 Ford F-150 – How Good Is It?

Without Driving It, An Assessment
The 2021 Ford F-150 is Ford's most important product. Competition is gaining fast, so Ford is launching a new F-150 for the 2021 model year. The sheetmetal is new, but the styling is familiar. The interior is all new, substantially upgraded. It should be more comfortable, higher technology and more functional. This iteration of the F-150 keeps Ford in the lead over the Ram 1500 and Chevrolet Silverado.
The 2020 Lincoln Corsair is an excellent compact luxury crossover SUV. It is the right size. It looks good. It goes fast. It is very quiet. It's not perfect. Getting ALL THE OPTIONS turns out not to be a good move. Some extra features are not as good as standard features.

AutoPacific Status in the Pandemic

Still Pedal to the Metal in Auto Research and Analysis
AutoPacific is up and running as usual.  Two years ago, we sold the Automotive Futures Center in Tustin and began working from our homes.  The stay at home directives have not really made our work life any different.  Our New Vehicle Satisfaction Study is in the field and we are expecting results in a few weeks.  Our person-to-person field research – product clinics and focus groups have been put on hold.  A clinic scheduled for late March was pushed back to late summer, if then.  We have been fielding online surveys, interviews and focus groups.  Working with our clients, we have developed techniques to help them determine the dynamics of the market and also ways to accomplish virtual product clinics.

Ford Sedans Are Gone

Ford is Quickly Catching Up With Lost Sedan Volume

Ford Sedans Gone  When Ford announced years ago that it was dropping sedans, the industry gasped.  In the November 18, 2019 issue of Automotive News the monthly summary of North American production showed goose eggs for Ford sedans for the first time.  Zero for Fiesta.  Zero for C-Max.  Zero for Focus, Zero for Fusion, Zero for Taurus.  Since the Lincoln MKZ is built alongside the Fusion, it too shows Zero.  The only 4-door sedan left in the Ford Motor Company lineup is the Lincoln Continental.  One interesting data point on the chart is a last gasp surge in production for the Ford Flex.  Ford produced almost 3,000 Flex XSUVs in October.   That is more than twice the rate in September.

Using 2018 production as a comparison, Ford has dropped 365,345 units from its production.  All are [...]

Mustang Mach E Plays Bodystyle Card    

Ford Bets on XSUV Bodystyle with Electric Mach E
The Mustang Mach E adds a needed electric vehicle to the Ford lineup. It uses iconic Mustang DNA to give it emotional appeal. It is more than an appliance, it is a fun to drive sporty crossover SUV.

2021 Ford Mustang Mach E  

The Future of Exhilaration
The reveal of the 2021 Ford Mustang Mach E shows that Ford is finally serious about entering the electric vehicle space. They have chosen to introduce an electric crossover SUV with the styling DNA of the Ford Mustang pony car. The performance specifications and price positioning of the vehicle appear to be spot on. At first, the Mach E will be eligible for the federal $7,500 tax credit for electric vehicles. It appears that Ford has not missed a trick with its new electric XSUV.
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