Forester Crossover:

2009 Subaru Forester – Alright, NOW you can call it a Crossover SUV

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The real news with the 2009MY Forester is not the drivetrain; because you still get the 2.5L H4. Nor is it the trim levels available; from X to XT to the L.L. Bean edition. The real news is image. The next generation Forester will have a much bolder image for 2009 and as a result fewer snide ‘station wagon’ remarks.

Sub_09_Forester_XT_bl_6.jpg

Segmentation
Around here segmentation is very important, it’s not always easy and it changes every year. The whole, “If it walks like a duck and quacks like a duck…” thing doesn’t always work. When it comes to segmentation there are multiple variables at work, vehicle platform, body, seating position, competition, profitability, etc., etc. And when it comes to the Subaru Forester, it seems to be one of those vehicles lost in segmentation limbo. From Subaru owner blog sites to critics asking “Is it a station wagon or a ‘crossover’ it’s been somewhat of an issue plaguing the Subaru Forester.


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