This summer, a new Kia came to town. Following the hot and hip Kia Soul, the brand’s bread-and-butter compact sedan was updated. Instead of carrying on the Spectra name, this all-new and much improved model took the Forte name, hopefully losing some baggage along the way.
Forte deserves its new name. The model now takes fresh exterior and grown-up interior; the ongoing maturation of the company can be seen in the transition from Spectra to Forte. Since entering the U.S. market in 1993 with bargain-basement, marginally competitive products, Kia has made great strides in closing the gap against established makers. We’ve said this before, and we’ll probably say it again, at least until the Chinese brands start playing the in the States and Hyundai-Kia stop being the newest kids on the block.
Kia continues improving features, style, and content availability. The Forte offers crisp, modern style in a nicely sized package. Exterior cues include slim headlights and taillights, not unlike Acura TSX and nicely done. Not too big, not too small, and besting 30mpg highway, Forte competes against the likes of Toyota Corolla, Mazda3, Chevrolet Cobalt, Ford Focus, Volkswagen Golf, and Honda Civic. The sedan’s tailored look also makes for a nice complement next to the more fun-loving and cheery Soul. Both are inviting, happy, and willing to play, but Forte has a more adult attitude.