Freestyle:

Ford Taurus Lives as 2008 Five Hundred

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Today at the Chicago Motor Show, Ford Motor Company announced that it would rename the slow selling Five Hundred sedan “Taurus” for the 2008 model year. At the same time Ford will rename the Mercury Montego sedan “Sable” and the Freestyle Crossover SUV the “Taurus X”.
The Mercury Montego was first in AutoPacific’s 2006 Ideal Vehicle Awards. The Ford Five Hundred was third with the Ford Crown Victoria sandwiched in between. AutoPacific’s IVA measures the practical aspects of a vehicle and those that score closest to what their buyers were expecting got the highest ratings. Based on AutoPacific’s research and reviewing Montego, Five Hundred (and Freestyle) at length, VehicleVoice staffers concluded that these vehicles have not sold very well because of their bland styling and anemic powertrains. With a 2008 facelift and changing the names to more familiar monikers maybe Ford can generate stronger sales for these good vehicles.
2008 Model Year Freshening Provides Opportunity to Rename Five Hundred
The Taurus name comes back concurrent with an appearance freshening on the Five Hundred. We have reported previously that the Five Hundred is getting a facelift for the 2008 model year and also getting Ford’s excellent 3.5L V6 engine with over 260HP. So, with the appearance and powertrain changes, the 2008 model year provides an opportunity for Ford to rename the Five Hundred as the Taurus.

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Taurus X Naming Will Prove to be a Blunder
The Ford Freestyle is an excellent Crossover SUV that nobody knows about. Plagued with a crummy name, bland styling and anemic engine from launch, Freestyle’s excellent package, seating environment and ergonomics could not pull it out of the doldrums. Now with the market beginning to recognize the term “Crossover SUV”, Ford renames the Freestyle “Taurus X”. This will immediately identify the vehicle as a station wagon, not a Crossover SUV.
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Car & Driver – 10Best Cars 2006

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Every year, Car & Driver, one of the high circulation car enthusiast magazines in the United States, publishes the results of its 10Best awards. The 2006 10Best Cars awards were released in the January 2006 issue of Car & Driver and you can find them on the C&D website at (http://www.caranddriver.com/article.asp?section_id=33&article_id=10354)
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Not having looked at the winners prior to writing this blog, VehicleVoice (http://www.vehiclevoice.com) staff conjectured about what types of cars Car & Driver would select.
We knew that, being a buff book, they’d select cars that appealed to the enthusiast, maybe throw one or two mundane winners into the mix, be heavy on import marques and generally favor smaller cars. Lets see how accurate we were?
BEST SPORTS SEDAN – Acura TSX
BEST SPORT COMPACT- Audi A3
BEST LUXURY SPORTS SEDAN – BMW 3-Series
BEST PERFORMANCE CAR – Chevrolet Corvette
BEST FULL SIZE SEDAN – Chrysler 300
BEST MUSCLE CAR – Ford Mustang GT
BEST FAMILY SEDAN – Honda Accord
BEST ROADSTER – Mazda MX-5 (Miata)
BEST SPORTS COUPE – Mazda RX-8
BEST LUXURY SPORTS CAR – Porsche Boxster
So, lets see, seven are import brands, 3 of the imports are from Germany and four are from Japan. Mazda picks up two wins with its sports cars.


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Traditional Premium Mid-Size SUVs: Do They Still Have LIfe?

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VehicleVoice (http://www.vehiclevoice.comhttp://www.autopacific.com) pay close attention to the the dynamics in one of the largest and most dynamic product segments in the North American auto market – the Premium Mid-Size SUV market. This VehicleVoice blog (http:/.vehiclevoice.com) delves into the dynamics between Traditional SUVs and Post-Modern SUV entries.
Are Traditional SUVs Based on Trucks on Their Way Out?
Some say traditional SUVs are on their way out, but their implied death is exaggerated at best or at worst will come only after a lengthy illness that has just begun to take root. That the playing field is changing there is no doubt, but traditional SUV entries will be an important part of the mix well into the next decade, despite the amount of chatter that Post Modern SUVs (some refer to them as crossovers) are generating and the speculation that the product configuration will take over the world. Though segmentation is subjective and a constantly moving target, but a close look at the Premium Mid-Size SUV segment as currently defined indicates that it is not quite time to write off traditional SUVs.

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Ford Explorer Versus Toyota Highlander: Which is the Way of the Future?
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Crossover SUVs to Outsell Traditional SUVs in 2006

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Crossover SUVs will outsell Traditional truck-based SUVs beginning in 2006. This forecast comes from George Pipas, Ford’s Manager of Sales Analysis and Reporting in a presentation in Long Beach, CA on December 12, 2005. Refer to the VehicleVoice Blog on December 8 citing a USA Today article on similar observations.

A Few Comments on What a Crossover SUV Is

Pipas’ analysis charts the meteoric rise of Traditional SUVs during the 1990s and the similarly meteoric rise of Crossover SUVs since 1996 when the first crossovers – the Honda CR-V and Toyota RAV4 – were introduced. Of course, defining SUV categories is getting murkier and murkier. VehicleVoice (http://www.vehiclevoice.com) and AutoPacific (http://www.autopacific.com) have used the “at-a-glance” rule to define SUVs. If you can, at-a-glance, tell that a vehicle is an SUV, then by golly it is an SUV. In this way you are not confused about whether it is car-based or truck-based. (Pipas contends that only about 70% of Crossover SUVs meet this at-a-glance requirement with 30% easily confused as cars, hatchbacks, or wagons.)
Escalade Blog.jpg Traditional SUV 2007 Cadillac Escalade – Category Expected to Decline as a Percentage of Overall SUV Universe
The auto industry thinks differently and often gets caught up in definition problems. They have variously called car-based SUVs “hybrids” (a term since adopted by gasoline-electric ‘hybrid’ powerplants) or “crossovers”. In our research, we have found that folks really have not yet adopted the crossover term and still like to refer to SUVs as SUVs. But enough about splitting hairs about what is a crossover and what is not.


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Popularity of Crossovers Leaves SUVs in dust

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This article appeared in the December 8, 2005 issue of USA Today. While VehicleVoice agrees in general with what Healey and O’Donnell report, we should not lose sight that folks really have vehicles in only a few clearly identifiable classes: Cars (sedans, coupes, sports cars) and Trucks (pickups, SUVs and Minivans). In VehicleVoice Research (http://www.vehiclevoice.com), there is seldom any comment on “crossovers”. A vehicle is either an SUV or its not. Folks will talk about softer SUVs (crossovers) that maneuver better, get better fuel economy. But, too many manufacturers are forgetting that, at a glance, a crossover needs to be at-a-glance an SUV. Heck, you might get a cross between a wagon and a sporty coupe and put it real low to the ground and call it a crossover. Eeeeek!
Popularity of crossovers leaves SUVs in dust
By James R. Healey and Jayne O’Donnell, USA TODAY
Buyers are shifting rapidly from traditional SUVs to more comfortable and more fuel-efficient crossover models.
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The Ford Freestyle is the crossover vehicle most traded in for by truck-based Explorer owners. The Ford Freestyle is the crossover vehicle most traded in for by truck-based Explorer owners.
The transition had been inching along for several years but has turned into a stampede.
Crossovers, adaptations of car or minivan underpinnings, outsold traditional, truck-based SUVs the past three months and should do so routinely and permanently beginning next year, according to data and projections from Ford Motor (F). (Photos: Hot new crossover SUVs)
PROS AND CONS
Crossover SUVs
Advantages:
Lighter weight
better fuel economy
smoother ride
better handling.
Disadvantages:
Can’t tow or haul as much
less ground clearance
lighter-duty four-wheel drive.
Traditional SUVs
Advantages:
Rugged
able to tow and haul heavy loads
greater ground clearance
heavy-duty four-wheel drive.
Disadvantages:
Heavy
poor gas mileage
stiff ride
clumsy handling


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