Gallardo:

2011 Lamborghini Gallardo LP 570-4 Superleggera: The Lawyer’s Road Test

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We at AutoPacific/VehicleVoice test lots of vehicles throughout the year, and we test them with the viewpoint of you, the consumer, in mind.  As such, we typically tend to test more attainable vehicles.  Last week, however, we got the chance to spend some quality time with a Lamborghini Gallardo.  And not just any Gallardo, mind you, but the hardcore flagship of the family, the LP 570-4 Superleggera.


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Audi, Audi, Audi. To Increase Presence in USA

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Audi’s Johan de Nysschen clearly stated the objectives for Audi of America in an Automotive News World Congress speech given in Detroit last week. de Nysschen is the Executive Vice President of Audi of America Inc. and has plans to make the brand much more aggressive in the United States.

Audi R8 SV Blog.jpg

Traditionally, Audi has positioned itself as a traditional, understated European luxury brand in the U.S. Now, de Nysschen says, these days are over.
Audi’s Solid Sales Year Leaves it Still in the Shadow of Lexus, Mercedes and BMW in the USA
Audi sold 90,116 vehicles in the USA in 2006 last year, but has languished in the shadow of its Bavarian competitor BMW from Munich and the unfocused Mercedes lineup from Stuttgart. In Europe, Audi competes much strongly with BMW and Mercedes than it does in the USA, and in China Audi is kicking butt.
This mis-match is not lost on Audi of America and Audi AG management, they want to increase Audi’s position in the USA and de Nysschen is implementing plans to make that happen. Early in his regime at Audi of America, Johan de Nysschen participated in a VehicleVoice video podcast. It would be instructive to watch that podcast again. Very informative.
Audi’s “Separation Plans”
de Nysschen is very high on having all aspects of Audi of America separate and unique from Volkswagen USA. During a dinner at the 2005 Frankfurt Auto Show there was a wide ranging discussion concerning whether Audi should relocate their headquarters in teh USA and where it should go. I volunteered that Bermuda would be a fine choice, but the New York suburbs in New Jersey seemed to be a front-runner as did the suburbs of Atlanta. Shortly after that show, Audi of America it was going to relocate down the street from Volkswagen of America but in completely separate facilities. Apparently, that plan has been put on hold for budget reasons.
But even without physical separation, Audi has gone a long way inside the Volkswagen of America building to make itself different and more upscale.


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